International Business Plan of Good Shepard Ube

Cubilla, Joshua Christian (Leader),

Bachelor of Science in Business Administration

Manila Business College

Sta. Cruz, Manila

NC BA6 INTL144: International Business Trade

Dr. Eliza Samonte

March 2023
 TABLE OF CONTENTS

Pages

Executive Summary…………………………………………………………..2

Executive Summary

This business plan explores the strategic expansion of Good Shepherd Ube Jam, a

well-known maker of quality ube jam from the Philippines, into the California market,

USA. With an established tradition of producing high-quality jams from locally sourced

ube, Good Shepherd Ube Jam aims to expose its original Filipino flavors to California's

diverse and discerning consumers, capitalizing on the growing trend of global cuisine

appreciation. As we set our sights on international expansion, we aim to introduce the

unique flavors of Philippine ube to global consumers and position Good Shepherd Ube as

a leading brand in the international.

Additionally for Filipinos that are wants to return and appreciate Pinoy Ube jam flavor.

One of the reasons California is our aim was that, according to the statistics in 2022, it

has the region with the one area with the greatest number of Filipinos who reside and

work there. The reason for this may also be one of the motives why they keep promoting

to other nationality with the product due to its excellent taste.

Brief overview of the business plan

A systematic approach will be taken in the growth into California, starting with

market research to identify consumer preferences, competitors, and legal needs. Good

Shepherd Ube Jam will adjust its products and marketing techniques to cater to
Californian consumers while sustaining the authenticity and quality that characterizes its

offerings, focusing on the brand's reputation for excellence and tradition.

Key Goals and Objectives for International Expansion

The following key goals and objectives of Good Shepard Ube Jam, aligned with the

SMART formula, provide a comprehensive framework for Good Shepard Ube Jam

international expansion over the next four years:

Specific: Execute comprehensive market research to determine the target demographics

and preferences for the California ube jam market.

Measurable: Achieve distribution in at least 20 retail stores and online platforms across

California within the first six months.

Achievable: Develop strategic partnerships with local distributors and retailers to ensure

widespread availability of Good Shepherd Ube Jam in key cities such as Los Angeles,

San Francisco, and San Diego.

Relevant: Tailor product packaging and marketing materials to appeal to Californian

consumers, highlighting the natural ingredients, traditional recipes, and superior taste of

Good Shepherd Ube Jam.

Time-bound: Launch targeted marketing campaigns and promotional events within the

first three months of expansion to raise brand awareness and drive consumer demand in

California.