John Kenneth M.

Ejada GED102 – Purposive Communication

BSIT 1A

A brochure typically consists of several key parts that work together to convey information about a product,
service, event, or organization in a visually appealing and informative way.
In a professional context, a brochure functions as a structured and organized document designed to convey precise
information efficiently and with a sense of authority.

1. Cover Page: The cover page serves as the brochure's initial point of contact. It bears a visually compelling design
featuring a prominent headline, an evocative image, and the organizational insignia.
2. Introduction: The inside cover or the first page after the cover page often includes a brief introduction or
welcome message. This sets the tone for the content inside and provides a quick overview of what the brochure is
about.
3. Table of Contents: If the brochure is lengthy and divided into sections, a table of contents can be helpful. This
makes it easy for readers to navigate and find specific information quickly.
4. Main Content: The core of the brochure, this section provides detailed information, serving a factual and
informative purpose. It is characterized by a balanced integration of text, images, and data representations.
5. Images and Graphics: These visual elements are essential for conveying information, complementing textual
content. Their strategic use enhances engagement and comprehension.
6. Headings and Subheadings: Clear and descriptive headings and subheadings help readers quickly identify the
topics and sections within the brochure. They make it easier to navigate the content.
7. Text: The written content provides comprehensive details, ensuring a professional and informative tone. It
employs concise language and structured formatting for clarity.
8. Contact Information: At the end of the brochure, you typically find contact information for the organization or
individual responsible for the content. This may include a phone number, email address, website, and physical
address.
9. Call to Action (CTA): This directive element prompts readers to take specific actions in a controlled,
professional manner, often involving website visits, inquiries, or product/service engagement.
10. Additional Information: The inclusion of supplementary data, testimonials, endorsements, and statistics further
bolsters the brochure's credibility and informative quality.
11. Legal and Copyright Information: If necessary, brochures may include legal disclaimers, copyright
information, and any necessary compliance statements.
12. Back Cover: The back cover of the brochure is an opportunity to reinforce the message or leave a lasting
impression. It may contain a summary of key points, a compelling image, or a final call to action.