Duration

-How much time you have?

Target -consider: toast 2-3 mins, informative 3-5
-Who is your audience? mins, entertainment 5-8 mins, project idea 18
-consider: number, age, gender, mins, reports long speeches 40 mins
education/background, interests and 5 min Language
knowledge of the topic. -Which language is better to use?
Young italian women 30-35, -consider: technical terms, difficult/foreign
home decor, wellbeing and organic food. words, syntax (long vs short sentences).

Goal
-What's your main purpose?
Clear and simple language.

-What do you want to obtain?

- to convince - to inform - to entertain
Expectations To convince clients to buy my product
-Mind reading your audience
-what they may want?
to live a more sustainable life,
consume organic products and foods Resources
-Everything you need for your speech
-equipment, notes, microphone, projector, slides..
Objections -Anticipate every possible need
-Mind reading your audience
-what they may object? slides, pc, videoconference software
(it's expensive, difficult, impossible, I don't trust,
I don't understand...)
I don't want to buy plastic
 Key sentence Evidences Transition Scheme/pattern
-What do you want to -list the facts that -how to go from one topic
say? confirm/endorse each to the following one? CHRONOLOGICAL
- How do you want to sentence a joke, a quote, a simple - chronological progression from one key
convince/engage/inform sentence, a slide, a topic to the other.
your audience? gesture... - list topics from first to last / last to first
- good for professional speeches, to show
changes or achievement gained
SPATIAL
Key topic my product will enhance -enriched with natural -quote related to holistic
- geographical order, progression from one
key topic to the other follows a
your wellbeing essential oils wellbeing
#1 -formulated by experts
proximity/distance logic.
- useful for technical reports or analysis

Key topic my product is made from -use of sustainable soy
sustainable and organic wax from local farmers,
#2 materials 100% vegan, 100% non
toxic
-100% plastic free
CAUSE-EFFECT
- - progression from one key topic to the other
follows a cause-effect sequence.
- useful to highlight achievements or the
consequences of a certain action
- often used to convince audiences

Key topic ANALYTICHAL

- progression from general aspects to details.
#3 - useful to explore in depth a subject, an
event or an issue...

Key topic PROBLEM-SOLUTION

- progression from one problem to its
#4 solution
- good for every type of speech
- list one problem x each key topic

Key topic
#5
 Capture Introduction Key topic Conclusion
#1 #2
The hook Promise Recap
- to break the ice and to - explain the benefits the -key sentence #1 -key sentence #2 - brief summary of the
catch audience attention audience will have listening - facts #1 - facts #2 speech with the most
- i.e. a quote, a question to to your speech - transition #1 (- transition #2) important points
raise curiosity, a story, a - allude at what you'll say in Call To Action
personal experience, an the conclusion without Core of the speech - initial GOAL
unusual or surprising being too specific - write under each key topic the relative key - ask the audience to
sentence... Problem sentence, facts and transition you prepared in take action in a clear
Credibility - what are the desires/needs the key topics set up and direct way
- tell who you are and why of the audience? - link each key topic following the scheme you - give a temporal
you are an expert in that -which problem can you chose in the set up phase deadline and explain
topic solve? why the audience
- i.e. your backgroung, - good to catch attention should act now
studies, job role... -i.e buy now only one
Solution
Relevance -how can you/your speech left, book now for a
- why the audience should solve the audience's discount....
be interested in that topic? needs/problems? Benefits
- why are you talking about - allude at the benefits they'll - give a reason to act
the topic? have at the end of the - highlight the benefits
speech when they'll know the audience will have
how to solve their problem
 Figures of speech Engagement Mimic Slides
Write which figures of speech you Write how and when do you want Write how and when do you want Write where you eventually want
want to use alongside each topic to engage your audience. to act in a particular way, to insert the slides.
Have you ever felt suddenly good after smelling a
considering the voice tune and
particular scent? Or have you ever entered in a Some examples Some examples
volume as well as gestures
scented room and after a while felt uncomfortable? Metaphor: Butterflies in my - Practical demonstrations
Tips
In my career as a designer and relational counsellor, stomach. -Exercises or tests
Some examples - Keep the slides simple and clear,
I've dedicated my studies and practice to holistic Onomatopoeia: "Boom!", "beep" - to start a debate
- Voice: it's a fundamental part of as you need them just to stress the
wellbeing and to design products that help people Oxymoron: "loud silence", "cruel - to show your product
acting: it must always be loud and main topics. Use a lot of images
feel good. Not only Aromatherapy shows as scents are kindness" - let the audience handle products
clear. In fact, you know by heart the and limit the text to the essential.
strictly connected with emotions and can affect our - used to surprise the public and or materials
speech you are acting, but the
mood and general wellbeing. keep the attention with unexpected
audience will hear it for the first
elements
time.
The product I designed and developed will make you Hyperbole: I am so hungry I could
You can modulate it with volume,
feel so good that you would fill your home with it! eat a horse
tone and pace according to the
You may know that most common scented candles Allusion:Together, we determined
topic or the reaction you want to
are made with synthetic materials and essences that [...]
produce.
may produce good smell as well as toxic particles for Together, we discovered [...]
- Gestures: they are very
you to inhale. With my product you will finally have Together, we resolved [...]
important in order to obtain the
found The scented candle, good for your mood, Negation: not mentioning the lack
attention of the public. Choose a
health and the environment. of information...
gesture for every key sentence: but
- used to highlight a concept
be sure to avoid exaggerations, the
The scented candle that will enhance your general Litotes: it's not bad...
audience will be distracted. Use
wellbeing is here. Rhetorical Question: Isn’t that
gesture only to underline the main
It is enriched with natural essential oils, formulated nice?
topics.
in Italy by expert aromatherapists who choose every Parody or paradox
essence to create a balanced blend for every need. - used to engage the audience
Promote serenity, relaxation, tackle migraine... Simile: red like a tomato
And do you know that our essences are cultivate by Circumlocution: "a tool used for
local farmers from seed till the extraction? Yes, we cutting things such as paper and
value sustainability as well. hair" (scissors)
Enumeration or lists
The scented candle is 100% vegan, non toxic and - used to explain /clarify
plastic free.
We use sustainable soy wax from local farmers which LINK
will not produce toxic smoke while burning and we
are proudly plastic free as our candles come in an
handcrafted glass jar and what to say about our
completely organic packaging?

The scented candle enriched with natural oils perfect

for your wellbeing and sustainable 100%.
Buy one today and you will get one for free to share
with someone you love.
Your wellbeing will be recharged and you will make a
friend happy.
 Figures of speech Engagement Mimic Slides
Write which figures of speech you Write how and when do you want Write how and when do you want Write where you eventually want
want to use alongside each topic to engage your audience. to act in a particular way, to insert the slides.
Have you ever felt suddenly good after smelling a
considering the voice tune and
particular scent? Or have you ever entered in a -rhetorical questions
scented room and after a while felt uncomfortable? volume as well as gestures
In my career as a designer and relational counsellor,
I've dedicated my studies and practice to holistic -confident, relaxing tone, clear and
wellbeing and to design products that help people loud volume, medium pace with
feel good. Not only Aromatherapy shows as scents sharp pauses
are strictly connected with emotions and can affect
our mood and general wellbeing.

The product I designed and developed will make you

feel so good that you would fill your home with it! -hyperbole
You may know that most common scented candles - images of me and my team
are made with synthetic materials and essences that
may produce good smell as well as toxic particles for
you to inhale. With my product you will finally have -increasing pace of speech
found The scented candle, good for your mood,
health and the environment.

The scented candle that will enhance your general

wellbeing is here. -showing the product live at 360°
It is enriched with natural essential oils, formulated
in Italy by expert aromatherapists who choose every -images of materials
essence to create a balanced blend for every need. -if the speech will be in presence
Promote serenity, relaxation, tackle migraine... let's smell the different scents
And do you know that our essences are cultivate by
local farmers from seed till the extraction? Yes, we
value sustainability as well. -muted video of the production

The scented candle is 100% vegan, non toxic and

plastic free.
We use sustainable soy wax from local farmers which
will not produce toxic smoke while burning and we
are proudly plastic free as our candles come in an
handcrafted glass jar and what to say about our -rhetorical question
completely organic packaging?

The scented candle enriched with natural oils

perfect for your wellbeing and sustainable 100%.
Buy one today and you will get one for free to share -increasing volume and pace, act
with someone you love. confident and reassuring
Your wellbeing will be recharged and you will make
a friend happy.