UNIT TITLE: THE WORLD OF IDEAS
TITLE OF LESSON: Global Media Culture language allowed humans to cooperate. Language has kept and transmitted vital
DURATION: 2 Hours
Introduction:
This particular unit will open the minds of the college learners into the world
filled with changes and shifting shadows in terms of how the world evolves before
our eyes. Globalization is a powerful phenomenon that affects everyone in the globe
from the simplest to the most complicated part of the human existence
It is quite challenging to define globalization. People will not readily
understand because the term is too broad to easily comprehend what particular
meaning it wishes to convey. The term may include a lot of familiar topics such as
the global economy, international trade, international travel and communication,
immigration, and more foreign films and foods. At the same time, increase in
problems that concerns the global community, such as climate change and terrorism.
Scholars believe that globalization may be paired with other concepts, but
among all the concepts that they have thought of pairing with globalization, the
pairing of globalization and media offers a special insight.
This chapter suggests that globalization could not occur without media. The
two have partnered throughout the whole of human history.
Lesson Proper/Course Methodology:
The pairing of Globalization and Media is a powerful tool that aids the
advancement of all the revolutionary changes that happened in the world for a
considerable period of time. The two seem to help each other in order to reach the
end goal of bringing the world to an advance state.
I. Evolution of Media and Cultural Globalization
The historical study of media will be more logically organized by time periods
or stages. Each stage is characterized by its dominant medium.
There are five time periods that usefully capture the study of Globalization and
media. These stages will be thoroughly discussed and will be looked at to point out
how the media of each time period contributed to the Globalization of our world.
The Five Stages of Media and Globalization:
1. Oral Communication
Although speech has been said to be often
the most overlooked medium in histories of
Globalization yet oral communication or human
speech is believed to be the oldest and the most
enduring of all media.
The medium of language has aided Globalization in general simply because
agricultural data across time as one generation after the other carried on its
knowledge to the next, leading to the creation of villages and towns.
Oral communication became instrumental in markets, business trade, and
cross-continental transactions. The spread of religious teachings is also made
possible through oral communication.
2. Script
In other histories of media technology, the script
has not been given so much role as a tool of
transition between oral cultures and cultures of the
printing press, but the era of the script is crucial for
globalization and media.
Distance became a strain for oral communication,
but script-the very first writing- allowed humans to
communicate and share knowledge and ideas over a larger space and much longer
times.
During ancient times, the writing was done at first as carvings into the wood,
clay, bronze, bones, stone, and even tortoise shells. Ancient Egypt, the very first to
discover revolutionary invention, they created the river-papyrus (from which the
English word paper eventually derived). With script on sheets of papyrus, humans
found a medium that launched Globalization. It eventually allowed the written and
permanent codification of international economic, cultural, religious, and political
practice.
3. Printing press
The printing has said to be responsible for
starting the ―information revolution‖ and has
turned the whole world upside down.
Even long before the printing press was
invented, the copying and production of written
documents were slow and cumbersome, not to
mention that it is expensive in terms of time and
money.
Revolutionary changes happened because of the invention of the printing
press, which is as follows:
 Because of the printing press, there was a continuous production,
reproduction, and circulation of reading materials.
 A written document was mass-produced that anyone can access
the information that they want to know.
 Printing has transformed markets, businesses, churches,
governments, and armies.
 Reading history books of the world allowed the exchange of culture
and traditions.
Because of the printing press, people have increasingly learned of lands and
cultures far from where they could travel. They learned about the world because
truly, the printing press helped foster globalization.
 4. Electronic media imagine the world as a global village. When McLuhan first conceived the term, he
This refers to the media that require electricity to
use. The 19th century has started a revolutionary change
in the processes of Globalization.
It all started with electronic gadgets that the new
generation knows nothing about, such as the telegraph,
conventional telephone, radio, film, and television.
Although these inventions are not so much for the
generations of today, it was a tremendous breakthrough
back then and has brought them closer to each other. The vast reach of these
media continues to open up new vistas in the economic, political, and cultural
processes of Globalization.
Of all the inventions of electronic media, television was the most powerful tool
in reaching the people. People viewed pictures and stories from across the globe in
the comfort of their homes. Its far-reaching capacity to bring the world together
became so prominent that some scholars believed that television became the
defining moment in Globalization. As Marshall McLuhan proclaimed, the world has
become a ‗global village‘ largely because of television.

5. Digital Media
They are most often electronic media that rely on
digital codes – the long, arcane combinations of 0s and 1s
that represent information.

Nowadays, a smartphone may take the function of

just about any electronic media invented in history. But the

computer is the usual representation of digital media and

comes as the latest and one of the most significant mediums to influence
Globalization.

Digital media has revolutionized the daily life of people around the globe. It
became useful in different aspects of society.
In politics, the election campaign has a wider reach because the citizens
were allowed access to information from around the globe, even with information that
the government would like to keep away from other people to know.
In economics, it allows promotions of products and online shopping. That
means instantaneous, global trading 24 hours a day, seven days a week. Computers
have also changed the work in every industry and trade forever. The tasks were
streamlined, and more opportunities were opened to anyone because jobs are no
longer limited with time and place.
Media is the CARRIER of cultures. Computers have transformed cultural
life. The access to information around the globe allows people to adopt and adapt
new practices in different areas of culture such as music, sports, education, fashion,
religion, cuisine, and the like.

II. The Dark Contours of the Global Village

According to the last part of chapter 2 of ―Globalization and the Media:
Creating the Global Village‖ by Jack Lule, "Globalization and media have done
wondrous deeds. They have succeeded in bringing the world closer together. They
have removed the shackles of time and space. They have given us the ability to truly
 has the highest hopes, and, even today, the term global village still evokes kinship,
cooperation, and fraternity. But Lewis Mumford was not fooled. His cold, clear vision
of human weakness saw emerging the dark contours of the global village. He saw
media technology used not to better the world but to exploit the world in the pursuit
of property, profit, and power."
The discussion in this chapter may have been proof of everyone's worst fears.
Globalization has given us great inventions, and the quality of life in terms of
industrialization has upgraded the lives of humanity. Yet it is undeniable that as we
continue to progress in political and economic breakthroughs as one global
community, we are also building a village with large tracts of economic injustice,
political repression, and cultural conflict. Humanity itself is not free from deadly
discord between and among nations. The worst of all is the continuous degradation
of our natural resources and the destruction of the only planet where we all share as
our global village.
In his essay entitled "Understanding the Implications of a Global Village,"
Dixon states an important fact that everyone must remember;
"With these changes comes responsibility, as humans, to consider the
significance of our shifting realities. If we are becoming a global village, will we
reach a consensus about how these problems should be addressed in order to
benefit everyone in our village equally? If we cannot determine appropriate cultural
boundaries in the simplest way with regards to language, economy, and basic
means of survival, it is hard to assume that we can identify as a global village at all.
Dixon, V. K. (2009)
The Global Village as shown in this illustration has its advantages as we progress
together. Hand in hand we will be able to reach each other quite easily, which is the
greatest advantage of globalization. We become one big community regardless of race,
nationality and status. However, just as we are too close to each other does not mean
that we are all free from complications. It is the global responsibility that must be carried
willingly by every human being.
UNIT TITLE: THE WORLD OF IDEAS
TITLE OF LESSON: Culturalism, Multiculturalism, and Globalization
DURATION: 2 Hours
Introduction:
One of the highlighted characteristics of a 21st-century learner is social and
cultural awareness. In some references, this pertains to global citizenship. It is not
surprising nowadays to find a student learning the Korean language, eating
Japanese food, teaching English to Chinese students, and communicating with
people in different parts of the globe right in their own homes. This awareness of
other people's culture, their ways of communicating, and their language's nuisances
make us more receptive and understanding of their uniqueness as a people.
The world has now become smaller through technology. The countries‘
borders have collapsed. No one can stop you anymore from exploring other
countries and knowing about their people except your willingness to do so.
In this lesson, we will learn about culturalism, multiculturalism, and
globalization. Before delving deeply into each one, let us first lay down the lesson‘s
objectives.
LESSON PROPER:
Multiculturalism as an Impact of Globalization
In order to understand culturalism and multiculturalism, we need to
understand first what globalization is all about and how it affects us as we live our
daily lives. From its definition, ―It is the increasing interaction of people through the
growth of the international flow of money, ideas and culture." It is actually a process
in economics of integration happening around the globe, in addition to the cultural
and social features along with it. They are definitely bi-products of this economic
incorporation.
In the 1820s, the very first large-scale globalization was recorded, but only in
the 20th century that the most up to date and more relevant to us began. The term
‗globalization‘ was coined only recently and has established its definition in 1970.
Another difference within globalization is what they call cultural globalization.
It refers to the transference of ideas, definitions, and values around the globe in a
way that extends and amplifies social interaction. The transmission occurs via the
internet, the popular culture media, and international travel.
The offshoot of the internet is that it is possible to be at any place, anytime,
without really being there. For this reason, the progression of quality reciprocity and
colonization were into place, which has a long background of carrying
cultural meaning around the globe.

Growth in the global economy also means that traveling is hardly a

dream anymore because it is easily within grasp. With so many choices and
opportunities to move around from one country to another, the transference
of culture is inevitable. It is easy to move around as English language is the
usual language in the world and the traveler will not worry about translation
services.
Looking at multiculturalism in Australia, although most people from
different countries have always been from the cultures of Anglo-Saxon like
Britain, Ireland, and New Zealand, the influx of other nation included in here
has made ours a truly diversified and multicultural society. Specifically,
multiculturalism is very evident in the food industry.
Grocery stores, Super markets, delicatessens, cafes, restaurants, and
takeaway stores offer variety of foods from around the globe. The concept of
'fusion food' has also become a product of multiculturalism.
Multicultural food has made itself into the common Australian staple
diet and has been an integral part of Australia's booming social daily life.
Australians of all cultural backgrounds tried the use of chopsticks and the al-
fresco fine dining and it was introduced by Italian immigrants. McDonald's,
KFC, and Starbucks, the multi- national corporations have brought about a
fast-food culture, which means it would hardly make a difference in which
outlet in the world you go to.

Nonetheless, multiculturalism has infiltrated into all facets of life in

Australia, including organizations, trade, government, people, and language.
Australia and all its inhabitants have become more and more diverse as
more than 40% of Some Australians were either born abroad or have at one
parent who was born overseas. The population holds people from about 200
countries who speak a variety of different languages.
Each addition to Australia's growing culture is a change that is
welcome and accepted with open arms, only contributing to making
Australian culture more colorful. In true sense, Australia is now a country of
many colors, accents, choice of clothing, and appearance.