ENTREPRENEURSHIP AND INNOVATION MANAGEMENT – 222MBA5107

WORK GROUP ACTIVITY REPORT

TOPIC: BUSINESS PLAN OF HERBAL DIP

9922150074 M.LAKSHMI NARAYANAN

9922150076 M.S. MADUMATHI

9922150079 S.MANTHIRI KUMARAN

9922150093 M.MUTHULAKSHMI

9922150094 N.NAGA ANAND

9922150096 D.NANDHAKUMAR

IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

KALASALINGAM BUSINESS SCHOOL

KALASALINGAM ACADEMY OF RESEARCH AND EDUCATION

(DEEMED TO BE UNIVERSITY)

KRISHNANKOIL

MAY -2023
 KALASALINGAM ACADEMY OF RESEARCH AND EDUCATION

(DEEMED TO BE UNIVERSITY)

KRISHNANKOIL

KALASALINGAM BUSINESS SCHOOL

DEPARTMENT OF BUSINESS ADMINISTRATION

BONAFIDE CERTIFICATE

This is to certify that the work group activity report is the original work of the following
student M.LAKSHMI NARAYANAN (9922150074), M.S. MADUMATHI (9922150076),
S.MANTHIRI KUMARAN (9922150079), M.MUTHULAKSHMI (9922150093),
N.NAGA ANAND (9922150094), D.NANDHAKUMAR (9922150096) who had carried
out the work in SRI BALAJI - BAJAJ, and the report is prepared under my supervision.

SIGNATURE OF THE COURSE TEACHER DEAN / HOD – MBA

Mr.V.Sathya Moorthi Dr. R. VIJI

INTERNAL EXAMINER EXTERNAL EXAMINER

DATE OF VIVA – VOCE: PLACE: KRISHNANKOIL

 KALASALINGAM BUSINESS SCHOOL

DEPARTMENT OF BUSINESS ADMINISTRATION

NAME OF THE COURSE: HUMAN RESOURCE MANAGEMENT – 222MBA5109

BRANCH/SECTON: MBA-B YEAR /SEMESTER-I/II

FACULTY NAME: Mr.V.Sathya Moorthi

9922150074 M.LAKSHMI NARAYANAN

9922150076 M.S. MADUMATHI

9922150079 S.MANTHIRI KUMARAN

9922150093 M.MUTHULAKSHMI

9922150094 N.NAGA ANAND

9922150096 D.NANDHAKUMAR
 ACKNOWLEDGEMENT

On the very outset of this Report, We would like to extend our sincere & amp; heartfelt
obligation towards all the personages who have helped us in this endeavour. Without their
active guidance, help, cooperation and encouragement, we would not have made headway in
the Work Group Study.

We extremely Thankful and pay Our Gratitude to Dr. K. Sridharan, Chancellor,

Dr. S. Shashi Anand, Vice President, Er. S. Arjun Kalasalingam, Vice President, Vice
Chancellor and Registrar for giving us this opportunity to do the Work Group Study.

We extend Our Gratitude to Our Guidance for giving the Wonderful Opportunity and
Sincere Thanks to Dr. R. VIJI, DEAN – KBS / HOD - MBA to do the Work Group
Activity. We take this opportunity to thank Programme Coordinator Dr. S.B. INAYATH
AHAMED. It is our duty to express Our Gratitude to the Mr.V.Sathya Moorthi Assistant
Professor of MBA for his valuable Guidance and Support on the completion of this Work
Group Study.

We also acknowledge with a deep sense of reverence, our gratitude towards our parents and
members of our family, who has always supported us morally as well as economically.

At last but not least gratitude goes to all of our friends who directly or indirectly helped us to
complete this Work Group Study.
 TABLE OF CONTENT

CHAPTER CONTENT PAGE NO

EXECUTIVE SUMMARY
I 1

MARKET ANALYSIS
II 11

COMPANY DESCRIPTION
III 14

ORGANISATION AND MANAGEMENT STRUCTURE

1V 22

MARKETING AND SALES STRATEGY

V 25

VI PRODUCT DESCRIPTION 25

PRODUCTION AND OPERATION

VII 25

FINANCIAL ANALYSIS
VIII 25

LEARNING OUTCOMES
IX 25
CHAPTER –I
EXECUTIVE
SUMMARY
 CHAPTER-II
MARKET ANALYSIS
CHAPTER – III
COMPANY
DESCRIPTION
 CHAPTER-IV
ORGANISATION AND
MANAGEMENT
STRUCTURE
 CHAPTER –V
MARKETING AND
SALES STRATEGY
CHAPTER –VI
PRODUCT
DESCRIPTION
 CHAPTER –VII
PRODUCTION AND
OPERATION
CHAPTER –VIII
FINANCIAL
ANALYSIS
CHAPTER –IX
LEARNING
OUTCOMES