JOHN VINCENT DAVID

FA - 2A

Logo Design Questionnaire

Your Business

What is the name of your business?

- Tahanan ng Kultura: Philippine Souvenirs Spot
Describe in one sentence your business/service.
- This business offers various unique products or items that celebrate the interesting and
important things about the Philippines, like its culture and history.
What do you want your logo to achieve?
- The logo should evoke a sense of rich Filipino culture, history and uniqueness while
being memorable and easily recognizable to my customers.
Who are your main competitors and how do you differ from them?
- Other shops may sell similar souvenirs or items to tourists or online. However, our
souvenirs can differ to them as they're not your typical touristy items; they're more
unique and genuine, showcasing the true essence of Filipino culture.
What do you like or dislike about your competitor’s branding?
- I like logos that are easily recognizable and have engaging branding, but I dislike it when
they lack authenticity or depth in representing our country's culture.
Who are your potential clients?
- Tourists visiting the Philippines, Filipinos living abroad, people who collect cultural
stuff, and anyone who wants unique items with a Filipino touch.

Your Logo

Do you have a specific idea in mind for your logo?

- I would like my logo to be a combination mark, wherein it is both a wordmark which
showing my business name and a pictorial mark symbolizing a souvenir shop with
elements of our culture.
Do you want to use existing brand colors or a particular range of colors?
- I would like to use triadic colors, which can be red, blue, and yellow, something that can
represent the colors of our country, and it can be vibrant or tint colors variations.
Are there any colors that you do not want to use?
- I don't want to use colors that clash with or cannot be harmonized with the triadic colors
I've selected.
Do you have a particular font you would like to use – or ones you do not want to use?
- I'm open to using fonts that are commonly use in a Filipino type of brand but still have a
stylish and fancy appearance that complements the pictorial mark.
What words should describe your logo?
- For my logo, I want it to be described as memorable, unique, and culturally rich.
What message or emotion do you want your logo to portray?
- I want the logo to evoke a sense of pride and being sentimental which reminding people
of something special and showcasing the rich culture, history, and uniqueness of the
Philippines.
Does your logo have a tag line?
- Yes, the tagline is “Where You Can Feel the Heartbeat of the Philippines.”
Is your tag line to appear your logo on all your branding?
- No.
Where will your logo be use (ie. Internet/Print)?
- The logo will be used on our social media platforms and secondary packaging of our
items.
What logos do you like and why?
- I prefer my logo to be modern with a little touch of classic, youthful, playful, economical,
organic, and literal logo.