I.

Business Description and Analysis

Products: K-Charms Haven (Lomo Cards, phone charms, and stickers)
Tagline: “To capture the charms of haven and the stars, to take a
glimpse of it every hour.”

Phone charms, lomo cards, and stickers are popular

accessories that allow individuals to personalize and add flair
to their mobile phones or other belongings. Phone charms are
decorative trinkets that are typically attached to the phone
through a small strap or chain. They come in various shapes,
sizes, and materials, ranging from cute characters and animals to
gemstones and cultural symbols. Phone charms not only add a touch
of individuality to the device but also serve as a way to express
personal interests or style. Lomo cards, short for Lomography
cards, are small photographic prints that capture snapshots of
unique moments. Lomography is a style of photography known for
its experimental and spontaneous nature, often characterized by
vibrant colors, unexpected light leaks, and distinctive effects.
Lomo cards feature these artistic photographs and are commonly
collected, traded, or displayed as a form of self-expression.

Stickers, on the other hand, are adhesive labels or decals

that can be affixed to various surfaces, including phones,
laptops, notebooks, and even walls. They come in countless
designs, including cartoon characters, quotes, patterns, and
logos, catering to different tastes and interests. Stickers allow
individuals to personalize their belongings, showcase their
favorite brands or bands, or simply add a touch of visual appeal.
Together, phone charms, lomo cards, and stickers offer a creative
outlet for self-expression and personalization. They enable
individuals to transform their devices or personal items into
unique representations of their identity, interests, or artistic
preferences. Whether it's adding a cute charm to a phone,
displaying a cherished lomo card, or decorating with vibrant
stickers, these accessories enhance the aesthetic appeal and
showcase the individuality of their owners.
 Our business vision for the phone charms, lomo cards, and
sticker industry is to be the go-to destination for individuals
seeking unique and personalized accessories that allow them to
express their individuality and enhance their everyday lives. We
envision our brand as a hub of creativity and self-expression,
offering a wide range of high-quality phone charms, lomo cards,
and stickers that captivate our customers' imaginations. Our
products will encompass a diverse range of designs, themes, and
materials, catering to different interests, styles, and age
groups. In line with our vision, we will strive to constantly
innovate and stay ahead of trends in the market. We will
collaborate with talented designers, artists, and influencers to
develop exclusive collections that resonate with our target
audience. Our goal is to offer a curated selection of products
that are both visually appealing and aligned with current
fashion, art, and pop culture trends.

We are committed to providing exceptional customer

experiences. Our vision includes offering a seamless online
shopping platform that is user-friendly, secure, and convenient.
We will invest in cutting-edge technology to enhance the customer
journey, from browsing and customization options to swift and
reliable order fulfillment and delivery. Sustainability and
ethical practices are integral to our business vision. We will
prioritize environmentally friendly materials and production
processes, ensuring that our products have a minimal ecological
footprint. Additionally, we will maintain strong relationships
with our suppliers, ensuring fair trade practices and ethical
sourcing.

Beyond business success, our vision extends to making a

positive impact on society. We aspire to use our platform to
support social causes and give back to the community. Through
collaborations with charitable organizations, we will contribute
a portion of our profits to initiatives that align with our
values and help create a better world. In summary, our business
vision is to establish ourselves as a leading provider of phone
charms, lomo cards, and stickers, offering a diverse range of
products that inspire self-expression, cater to current trends,
and provide exceptional customer experiences. We aim to be
recognized for our commitment to sustainability, ethical
practices, and social responsibility, making a lasting impact on
both our customers and society as a whole.

Our vision is to create a product that uplifts and benefits

students while incorporating the popular K-pop culture. We aim to
offer a package that includes aesthetically pleasing phone charms
with various bead designs, striking stickers, and unique lomo
cards featuring popular K-pop artists. Our intention is to
provide a more affordable option for students compared to
expensive photo cards, while still satisfying their interests and
desires. We want to create a product that not only appeals to K-
pop enthusiasts but also to a general audience. Our goal is to
promote creativity, self-expression, and individuality through
our unique and captivating product. By doing so, we hope to
become a leading brand in the K-pop merchandise industry and
contribute to the happiness and success of our customers.