Sales pitch write up for “Dabur Chyawanprash”

Submitted To: Prof. Vinita Srivastava

Submitted By: Manish Singh (JN23PGA028)

Hello, Good Morning everyone, before we dive into our conversation; let me ask you a quick question.
So how many of you fall sick quite often, especially during the seasonal change?
I know most of you were!
And how important is maintaining your health & well-being to you ?
Excellent, I am glad to hear that, because today, I have something special to share with you, that perfectly
align with your health goals. Have you ever heard about “DABUR CHYAWANPRASH”, what a silly
question I’m asking to you guys, I know all of you must aware of this name.

About the company: Dabur India Ltd.

So today as a representative of Dabur India ltd. Which is a leading brand in the world of ayurvedic & natural
products. Which is established in 1884, with more than 140 years of trust, excellence and legacy.
Dabur India Ltd. is one of India’s leading FMCG Companies with Revenues of over Rs. 11,530 Crores &
Market Capitalization of over Rs. 96,500 Crore. Building on a legacy of quality and experience of over 139
years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care
Company.
Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products.
Dabur’s FMCG portfolio today includes eight distinct Power Brands in India: Dabur Chyawanprash, Dabur
Honey, Dabur Honitus, Dabur Pudin Hara and Dabur Lal Tail in the Healthcare space; Dabur Amla and
Dabur Red Paste in the Personal Care category; and Real in the Food & Beverages category. Vatika is our
international Power Brand. now let’s talk about our product that is Dabur Chyawanprash which is the top
performer over the last decades.
Dabur Chyawanprash is a clinically tested ayurvedic formulation of more than 41 ayurvedic herbs that helps
in boosting your immune system. It’s not just an ordinary health supplement, it’s a time tested ayurvedic
formulation that has been trusted by generations for its incredible benefits.
So how many of you know what is the meaning of the name “Chyawanprash” ?
As you all know that it’s an ayurvedic & natural product; the word “Prash” stands for prepared nutritive food
& “Chyawan” was the name of ancient Indian sage who prepared this ayurvedic herbal paste to restore
youngness and vitality.
So here is the product : Dabur Chyawanprash
Features:
Now I would like to talk about its features:
 1. Dabur Chyawanprash is 2500 years old ayurvedic recipe with unique blend of over 41 natural
ingredients including Amla (potential source of vitamin C), giloy, ashwagandha, mulethi, Tulsi,
shatavari etc. that protects your body from everyday infections like cough & cold which is caused by
bacteria, viruses dust and weather changes off course.
2. Dabur Chyawanprash is a powerhouse of antioxidants, vitamin C that strengthen your body’s defense
mechanism & helping you to fight back against infections & illness more effectively.
3. this unique blend of herbs in Chyawanprash act as a natural energizer that work with 3X immunity
action.
4. with its anti-inflammatory & expectorant properties D.C provides relief from respiratory issues,
which makes it ideal choice for those who were prone to cough, cold & breathing difficulties.
Advantages:
1. As compared to other Chyawanprash present in the market D.C has been more trusted and more
effective brand.
2. It is being available in multiple quantity pack (250gm, 500gm ,1kg etc.)
3. Dabur Chyawanprash offers a variety of delicious flavored chyawanprash to suit different
preferences of customer as compared to other brands, like Patanjali, Himalaya, Imami, Zhandu,
Baijnath etc.
4. It’s a natural herbal product that helps you to improve your immunity
5. Dabur Chyawanprash also offered to those people who were diabetic or pre-diabetic in the form of
sugar free chyawanprash.
6. Dabur Chyawanprash holds a significant market share of about 61% of Indian chyawanprash
market; value at INR 700 crore.
due to its rich heritage, superior quality and proven efficacy.
Benefits:
 Stimulates immunity
 Supporting healthy functioning of heart & respiratory system
 Prevent infection during seasonal change
 Enhancing overall strength and energy.
 Nourishment & revitalizing the reproductive cells
 Aids in normalizing the blood pressure
 Helping in purifying the blood & eliminating of harmful toxins from the body.
 Suitable for all age group (above 3 year)
 100% natural & safe as clinically tested

Competitors: Chyawanprash has been among the best-known Ayurvedic products. The chyawanprash
market is valued at approximately INR 700 crore. Dabur Chyawanprash controls over 60% of the total
market share, with competitors such as Himalaya, Emami, Bajaj, Patanjali, and Baidyanath. The
product can be found in almost every Indian’s home, and various chyawanprash brands are endorsed by
various celebrities such as Madhuri Dixit, Nagarjuna, Ravi Kishan, Akshay Kumar, etc.
Would you be interested in trying Dabur Chyawanprash? We offer various pack sizes to suit your needs. We're
confident that you'll find it to be a valuable addition to your daily wellness routine.