HYPE RESIDENCES & SJ7 PRODUCT BRIEF

FOR BANKERS AND VALUERS

17th August 2023

 Disclaimer

All pictures and sketches in this publication are artists’ impression/renderings for illustration purposes only. All text,
images, photographs, videos, and other content shown or provided by Sime Darby Property in all the selection,
coordination, and arrangement, to the full extent are all belonging to Sime Darby Property. All information therein (text,
images, photographs, videos, and other content) are subject to discretion and shall not be shared, peruse, referencing or
any activity that is deemed sharing or disclosing all information within this document. All information within this
document are subject to changes.
 Who We Are & What We Do

The Leading Developer of Sustainable Townships & Communities

More than 50 years Over 100,000 homes Leader in Sustainable

of heritage & excellence built as master developer Business practices

25*Active Townships & Developments Battersea Power Station

across West Malaysia 42-acres in Central London, UK
Residential | Commercial | Industrial

* including JV Developments
3
 Who We Are & What We Do
Our History & Milestones
Our Heritage Brands
▪ Guthrie was founded in Singapore by
1821
▪ Englishmen Daniel Harrison, Smith
1844
▪ William Middleton Sime, Henry d’Esterre
1910
2007 Merger - Pre-2017 Pure Play Demerger
2007
▪ Sime Darby Group merger -
Sime Darby Group, Guthrie
Group, and Golden Hope
Plantations re-entered the Kuala
Lumpur Stock Exchange under
the name of Sime Darby with a
market capitalisation of
RM59.5bn.
▪ Sime Darby Property Division
was established as a division
under the new Sime Darby
Group.
Alexander Guthrie, as the first British
trading company in Southeast Asia.
Harrisons and Joseph Crosfield, formed
Harrisons & Crosfield in Liverpool,
England, later renamed Golden Hope.
Darby, and Herbert Milford Darby founded
Sime, Darby & Co., Ltd. in Melaka.
2012
▪ Sime Darby Property,
SP Setia and EPF
acquired the iconic
Battersea Power
Station for £400mn.
2013
▪ City of Elmina was
launched (5,000 acres)
▪ Started the
developments of Elmina
East.
Our History in the Property Industry
1972 1984 1995 1997
▪ Negara Properties, the ▪ Sime UEP was established ▪ Guthrie Property ▪ KLGCC was acquired by the
subsidiary of Golden Hope through the acquisition of a Development Holding Bhd, Sime Darby Group.
Plantations launched its first large stake in United Estates launched its first township -
township - Taman Melawati Projects Bhd - Subang Jaya Bukit Jelutong (2,205 acres).
(880 acres). (2,241 acres). 2005
▪ Completion of the Guthrie
Corridor Expressway (25 km)
connecting Shah Alam to
Rawang.
2017 Pure Play Demerger - Today
2017 2018 2021
▪ Launch of MVV2.0, with ▪ Sime Darby Property &
Sime Darby Property as LOGOS introduces fund
master developer - management platform
Phase 1 focused on to develop Industrial &
high-tech industrial Logistics Assets in
▪ Listing of Sime Darby park. Malaysia.
Property Berhad on
Bursa Malaysia on 30 ▪ Launched E-Metro Logistics
November 2017. 2020 2022 Park, SDPLOG’s first
▪ This is a result of Sime industrial development.
Darby Group’s ▪ Opening of KL East Mall ▪ Launched Malaysia’s first ▪ Official launch of the
demerger to three (first wholly-owned inclusive playground at the Battersea Power Station in
independent entities: mall). City of Elmina.
London.
Sime Darby Plantation ▪
Announces plans to ▪ Official launch of the Elmina
Berhad, Sime Darby transform into a
Rainforest Knowledge Centre
Property Berhad, and sustainable real estate by Sultan of Selangor. 4
Sime Darby Berhad. development company.
 Property Development
*
25 Townships & Developments LONDON, UK

SELANGOR
Township Developments KUALA LUMPUR
• Denai Alam Integrated Developments Signature/Niche Developments
• Elmina Business Park
• Elmina East
• Elmina West
6,515 Acres 2,205 Acres 4,333 Acres

153 Acres 882 Acres 2,205 Acres

2,370 Acres 1,796 Acres 600 Acres

NEGERI SEMBILAN
Township Developments Signature Developments
Integrated Developments

1,809 Acres 250 Acres 44 Acres

35 Acres 30 Acres 693 Acres

Signature /Niche Developments 562 Acres 2,723 Acres

JOHOR
375 Acres
Township Developments

356 Acres 4,099 Acres

* including JV Developments (unlisted)

5
SJ7 – Site Location
SonU
SS14 SS18
Station
TO GLENMARIE Monash
SunMed
Key Takeaways
LANDED BANDAR
SUNWAY
South 1. Spanning over 34.68 acres, SJ7 will be the
Quay
largest, FREEHOLD integrated Transit
TO SHAH ALAM
USJ
Oriented Development (TOD) within USJ.
Summit
USJ 2
LANDED Giant & Mydin 2. Served by 2 major roads (Persiaran
Da Men Decathlon
UPCOMING
FLYOVER
Kewajipan and Persiaran Subang) and
USJ 1
well-connected to major highways such as
SENTRAL KESAS, NPE, ELITE and LDP.
USJ 1
USJ 5
LANDED SJ7 LANDED
3. Upcoming flyover to ease traffic from
USJ 6
LANDED Glenmarie to Subang Taipan, expected to
complete by July 2025.
SUBANG LIGHT
INDUSTRIAL PARK
4. Located right next to SJ7 LRT & BRT
TAIPAN PUCHONG
BUSINESS stations as the main catalyst of the
CENTRE
development.

5. Surrounded by matured neighborhood of

mostly landed homes and well-populated
USJ 9 SDP TOD Developments areas (USJ, Subang Jaya, Shah Alam &
LANDED
Puchong).
SJCC SJ7 6T
TO PUTRA
HEIGHTS
7
Overview of SJ7

34.6 ac RM3.9b FY2023 FY2041 Residential &

Commercial

Total Acreage Total GDV Launch Year Completion Year Development

Component

8
SURROUNDING AMENITIES OF SJ7
Xpark Sunway KESAS Highway

Monash University Malaysia Taylor’s Uni Lakeside Campus

Climbing Gym

Sunway Int. School SJK (C) Chee Wen

Mydin
Subang Jaya
Summit USJ
Decathlon
USJ

BRT Sunway Line

Persiaran Subang
DaMen
USJ 7 Station LRT Kelana Jaya Line

Persiaran Kewajipan
USJ 6
USJ 7 Station
Market Insight for Highrise Residential in Subang Jaya
Forecast Highest In- Migration For the next 10 years

Yr2030
784,475

+25%

Yr2020
583,105

20 – 24 Years Old
Source: Urbanmetry Research 2022

12
 Subang Jaya: Demographic & Their Needs
The study area is surrounded by many schools and higher in-migration from young people

Source: Urbanmetry Research 2022 Source: The Barrett Model Inspired by Maslow’s Hierarchy of Needs

• Strong growth population of Age 20 – 29 in the study area.

• In- migration peaked at 20 until 34 years old, which is typical of suburban neighbourhoods that serves as bedroom community to the main
economic centres.

13
 Market Insights
Buyers in Subang Jaya is Getting Younger

Buyers Age Group Trend (At Point of Purchase) By Year

45
Isola Launch Lot 15 Launch Aurora Launch
40

35

30
No. of Units

25

20

15

10

0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Axis Title

Unidentified < 20 YO 21 - 30 YO 31 - 40 YO 41 - 50 YO 51 - 60 YO > 61 YO

• From Yr 2017, a demographic shift towards younger age groups can be seen from our SJCC’s demographic. Hence, our product
should be youth-centric.

Source: SDP Purchaser’s Data 14

 Market Insights
Inward Migration – Outside of Klang Vallery into Subang Jaya Driven by Education & Convenience

• Highest demand from Subangnites as the communities has been growing for generations. There is a demand from the younger
generation to stay connected with their parents, vise versa.
• Followed by nearby cities within 10km radius from Subang Jaya.
• It is notable that outstation crowd across East & West Malaysia contributed to a portion of purchaser demographic of SJCC.
• Parents outside of Klang Valley purchase a home that is safe for their children when they study in nearby university and colleges.
• High demand from university and college students to reside in Subang Jaya after graduation, as they are familiar with the
location.

Source: SDP Purchaser’s Data 15

 Our Benchmark
Benchmark against the success story of Imperial College London – White City campus
The Milestones : White City Campus
+
2009 - Ongoing

22.75 acres
A part of 100 acres Regeneration Area

£97Mil raised
2013 Huawei signs MOU between 2016 - 2019
with Imperial College

1K 3K
Homes delivered by 2024

20K 30K
Workers in 2019 Est. by 2025
Source: WPI economic report for Imperial College London 19
 Masterplan : SJ7 COLLABORATION HUB

SJ7
Phase 1 Resi Launch + Sales Gallery +
Retail & Co-working Space + Anchor
i Tenant in Progress

Master planning – Collaboration Hub

ii

Activation of Coworking Space + Co- Working Event

Prospecting for future tenants + Office Space
iii
Sales Gallery F&B + Retail
Build to Suit Commercial Assets, launch +Show Units + Lifestyle
of Phase 2 & 3 Residential to fund for
iv future BU7 Engine 2

Incubator, Accelerator Program –

Continuous Community Programmes
v Duplicate and support the growth

Collaboration Hub
vi
Brand Pillars: Guidelines for SJ7 Design
Core Pillars
Collaboration Begins Here at SJ7

Core Pillars Innovation Connectivity 5G Ready Leisure & Culture Nature Sustainability

Pedestrian-friendly and 5G Infrastructure Thoughtfully crafted Enhancing quality of life Promoting

Collaboration Hub of
within SJ7 Central spaces for the with verdure and biophilic environmentally-conscious
Description Klang Valley everything within
living by being part of the
reach enjoyment of free time building designs
solution
• Infra ready for the • Covered walkway to • 5G is a limitless platform • Jogging track around the • Lush greenery, • EV charging stations &
people to interact, LRT/BRT station for innovation, capable of development landscaped areas, and infrastructure
Proof Points learn, experiment • Covered walkway to driving exponential • Yoga & Pilates studio scenic walkways • Building designed for
and develop commercial hub positive impact on • Lap pool & gym • Green, open spaces better air circulation
• Accelerator • Pedestrian-friendly society. • Retail & offices at • Biophilic building designs (reduces aircon usage)
program through development • Plug & Play infrastructure Commercial Hub • LED lighting & timer at
partnership • Propelling Subang Jaya’s common areas
• Mixed-use economy driving the • Rainwater harvesting
development future of living • PV Panels (for solar
driven by SMART energy)
initiatives • North/South orientation
• Flexible floorplans (minimises heat gain)
that adapts with • LEED/GBI Certification
changing lifestyle • Recycling centre at
community hub

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 SJ7 Sales Gallery & Collab Hub Segmentation
Proposed anchor tenants and retail (Strong businesses that have their own followers), suitable for SJ7 target
market
Sales Gallery + Show Units Co-Working + Office Event Space F&B + Retail + Lifestyle

Co-Working Space Modern ‘Affordable’ Hawker Centres Grocer Digital Retail

Functional Gym Event Space Artisan Cafe

27
Hype Residences, SJ7 Introduction
THE FIRST STEP OF THE INNOVATION DISTRICT MASTERPLAN.

• Phase one – Hype Residences is a 4.32-acre commercial

land that portrays the identity of the artistic masterplan
with its conceptual façade.

• The design capitalizes on the low-rise surrounding

context creating an unobstructed view of the majestic
city skyline, as well as its close proximity to public
transport access.

• Designed a with lifestyle selection of 4 modern

residential apartments catering to the various built-up
styles for every personality. While offering the serene,
jovial, and comfortable experience of facilities.

• A home shaped around the user experience and their

loved ones brands the design proposal as an ideal
investment for young professionals.

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Surrounding Amenities in a Glance

*Approximate distance.
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 UPCOMING FLYOVER CONNECTING
BackgroundPERSIARANKEWAJIPAN
& Product
PERSIARAN
&
Information
SUBANG PERMAI
Doorstep to USJ7 Station – LRT BRT Exchange
Est completion YR 2025.

All pictures and sketches in this publication are artists’ impression/renderings for illustration purposes only. All text, images, photographs, videos, and other content shown or provided by Sime Darby Property in all
the selection, coordination, and arrangement, to the full extent are all belonging to Sime Darby Property. All information therein (text, images, photographs, videos, and other content) are subject to discretion and
shall not be shared, peruse, referencing or any activity that is deemed sharing or disclosing all information within this document. All information within this document are subject to changes.
Doorstep to USJ7 Station (LRT & BRT Interchange)

We are here!
Between 2 LRT station

Source: Klang Valley Integrated Transit Map, MYRapidKL

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Top Tier Universities within Reach

36
Background & Product Information

DEVELOPER
SIME DARBY PROPERTY
(SJ7) SDN BHD

LAND SIZE 2 TOWERS (4 WINGS)

4.32 ACRES
240 SAMM UNITS
LAND TITLE +
FREEHOLD 721 OPEN MARKET UNITS
=
PRODUCT TYPE 921 UNITS
SERVICED APARTMENT
4 LAYOUTS
TARGET LAUNCH
OCT 2023 550 SQ FT - 1,130 SQ FT
 Background & Product Information

All pictures and sketches in this publication are artists’ impression/renderings for illustration purposes only. All text, images, photographs, videos, and other content shown or provided by Sime Darby Property in all
the selection, coordination, and arrangement, to the full extent are all belonging to Sime Darby Property. All information therein (text, images, photographs, videos, and other content) are subject to discretion and
38
shall not be shared, peruse, referencing or any activity that is deemed sharing or disclosing all information within this document. All information within this document are subject to changes.
Background & Product Information
Product Factsheet

TYPE A – STANDARD UNIT (250 UNITS) TYPE A1 – GARDEN UNIT (5 UNITS ONLY)
MAIN PARCEL - 700 SQ FT MAIN PARCEL - 700 SQ FT
CAR PARK - 1 ACCESSORY PARCEL – 420 SQ FT
CAR PARK - 1
Background & Product Information
Product Factsheet

TYPE B – STANDARD UNIT (250 UNITS) TYPE B1 – GARDEN UNIT (5 UNITS ONLY)
MAIN PARCEL - 900 SQ FT MAIN PARCEL - 900 SQ FT
CAR PARK – 1 - 2 ACCESSORY PARCEL – 561 SQ FT
CAR PARK – 2
Background & Product Information
Product Factsheet

TYPE C – STANDARD UNIT (96 UNITS) TYPE C1 – GARDEN UNIT (2 UNITS ONLY)
MAIN PARCEL – 1,130 SQ FT MAIN PARCEL – 1,130 SQ FT
CAR PARK – 2 ACCESSORY PARCEL – 690 SQ FT
CAR PARK – 2
Background & Product Information
Product Factsheet
SAMM UNIT (240 UNITS)
MAIN PARCEL - 550 SQ FT
1 +1 BR
CAR PARK – 1
TYPE D UNIT (10 UNITS ONLY)
MAIN PARCEL - 550 SQ FT
1 +1 BR
CAR PARK – 1
DEDICATED COVERED WALKWAY TO USJ7 STATION - LRT & BRT INTERCHANGE

All pictures and sketches in this publication are artists’ impression/renderings for illustration purposes only. All text, images, photographs, videos, and other content shown or provided by Sime Darby Property in all
the selection, coordination, and arrangement, to the full extent are all belonging to Sime Darby Property. All information therein (text, images, photographs, videos, and other content) are subject to discretion and
shall not be shared, peruse, referencing or any activity that is deemed sharing or disclosing all information within this document. All information within this document are subject to changes. 44
Background & Product Information
Indicative Facilities (subjective to change)
All pictures and sketches in this publication are artists’ impression/renderings for illustration purposes only. All text, images, photographs, videos, and other content shown or provided by Sime Darby Property in all
the selection, coordination, and arrangement, to the full extent are all belonging to Sime Darby Property. All information therein (text, images, photographs, videos, and other content) are subject to discretion and
shall not be shared, peruse, referencing or any activity that is deemed sharing or disclosing all information within this document. All information within this document are subject to changes.

Indoor Gym & 50 metres Swimming Pool 46

Background & Product Information
Indicative Facilities (subjective to change)

Tower B

Tower A
Unique Selling Points - Hype Residences, SJ7
Convenience • Daily amenities within reach.
• Covered walkway to LRT/BRT station.
Easy Access • Pedestrian walkway within development connecting to walkway surrounding township
• Daily commute LRT, BRT at doorstep as the main catalyst of the development.
• Quick vehicular access from Persiaran Subang.
• Well connected to major highways such as KESAS, NPE, ELITE and LDP
• Quick and easy vertical connectivity for podium car park by use of Express Ramp.
• Dedicated waiting space for e-hailing or delivery.
Stay Connected • Perfect for 2nd or 3rd generations of Subangnites who wants to stay close to their family.
• Enjoy community, engagement and co-sharing experiences at the facilities/ township
• Fiber connection ready
Flexibility • Practical layout transformation
• Smart use of space
• Dual Mode multipurpose hall with flexible spatial separation, transferable from event to co-working/
interactive layout.
• Wide frontage layout with living and dining facing external for maximum natural ventilation and
daylight.
Smart & Secured • Digital door lock with fingerprint, pin code, card, key, Bluetooth app enabled access, for keyless home
entry.
• Potential E-booking of facilities and amenities.
• Wifi at facilities deck to ease access as an integrated living experience.
• Parcel lockers for parcel collection.
• 3-tier security:
1st tier – guardhouse barrier gate system
2nd tier – building card access system
3rd tier – lift card access system
• Perimeter is secured with security fencing
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 Unique Selling Points - Hype Residences, SJ7
Green Features • Common EV charging stations – 3 carpark bays
• Building designed for better air circulation (reduces aircon usage)
• Rainwater harvesting for landscape irrigation
• LED lighting with timer to energize common areas
• North/South orientation (minimizes heat gain)
• Green RE certification
• Bicycle parking area
• Recycling centre at community hub
• Green building materials
• Water saving fittings
Long term positives • Designated drop off for individual towers.
• Lounge at Entrance Lobbies for quick greets and meets and send offs.
• Biophilic building design i.e. Lush greenery, landscaped areas, and scenic walkways, green, open spaces
• Carpark storage area will be allocated to selected units
• Wellness-centric facilities such as reflexology path, lap pool, jogging track, indoor gym, co-working space, mini
roller park and mini futsal.
• Limited units with spacious garden terrace facing facilities equipped with water tap and electric sockets.
• Limited units with direct access from podium car park.
• Covered walkway connecting to existing LRT/BRT station.
Good Value • 1st Phase of FREEHOLD TOD Masterplan located within USJ with upcoming retail & offices at Commercial Hub.
• Surrounded by matured neighborhood of well-populated areas (USJ, Subang Jaya, Shah Alam & Puchong).
• Investor friendly unit designs with partly furnished unit with kitchen cabinets, inverter air conditioners,
instant water heater.
• Develop by Sime Darby Property attributed to its ability to deliver quality, innovative and sustainable products
over the last five decades. In 2022, the Group remains a top property developer in 'The Edge Malaysia's Top
Property Developers Awards', achieving the feat for the eleventh year running.
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