7th February, 2023

The Secretary The Secretary

BSE Ltd. National Stock Exchange of India Ltd.
Corporate Relationship Dept., Exchange Plaza, Plot no. C/1, G Block,
14th floor, P. J. Tower, Bandra-Kurla Complex,
Dalal Street, Fort Bandra (E),
Mumbai - 400 001 Mumbai - 400 051
Stock Code – 500331 Stock Code - PIDILITIND

Sub: Investor Presentation

-------------------------------

Dear Sir,

Please find attached the Investor Presentation.

Thanking You,

Yours faithfully,
For Pidilite Industries Limited
MANISHA Digitally signed by
MANISHA RAKESH
RAKESH SHETTY
Date: 2023.02.07
SHETTY 16:00:51 +05'30'

Manisha Shetty
Company Secretary

Encl: a/a

Regd. Office Pidilite Industries Limited

Regent Chambers, 7th Floor
Corporate Office
Jamnalal Bajaj Marg
Ramkrishna Mandir Road
208 Nariman Point
Andheri - E, Mumbai 400059, India
Mumbai 400 021
T + 91 22 2835 7000
2835 7952 / 2835 7365
F +91 22 2830 4482
www.pidilite.com
ClN:L24100MH1969PLC014336
BUILDING
BONDS

IN NEW
WAYS
Our Journey
Inception Building Power Brands & Pioneer Categories

1959 1965 1984 1993 2000-01 2002 2004

Plants Fevicol Consumer Pidilite goes Dr. Fixit and The “Bus” ad wins Pidilite
commissioned established as Products public, valued at M-seal introduced the Silver Lion reaches
for Acron brand Carpenters’ division INR 60 Crs. award at 1000 Cr. mark
of Pigment preferred is born Cannes Lions
Emulsion and choice International Roff brand of
Fevicol brand Festival of Construction
of Adhesive Creativity 2002. Chemicals is
acquired

2 2
2 3
Our Journey
Expanding the Global Footprint and entering into Collaborations
2005 2013 2015 2016 2017-19 2020-21
Incorporated Acquired Nina On April 10th, Pidilite forms JV Acquisition of CIPY in Pandemic strikes & Lockdown across the globe.
“Pidilite Construction and Mr. Bharat with Italy's ICA flooring space Investments in emerging digital platforms - Pepperfry,
Middle Percept Puri took Several collaborations Homelane and Liv space.
East Ltd” Waterproofing charge as MD Awarded the ‘Most in growth areas -
in Dubai leading businesses of Pidilite Promising Company Acquired majority stake in Tenax India Stone Products.
Jowat (joinery),
in Waterproofing of the Year Award’ Litokol (grouts), Acquired Consumer and Bazaar business of Araldite in
consultancy at the CNBC-TV18, Grupo Puma Indian Sub-Continent.
and services. 11th Indian Business (mortars/tile
Leader Awards (IBLA) adhesives)

2021-23
Business picks up pace despite multiple pandemic waves
Established Pidilite Ventures, maiden innovation fund in
partnership with 100X.VC
Investment in startups adjacent to Pidillite areas of interest
- Buildnext, Kaarwan, Finemake, Onsite,
Pace Robotics
Augmented Rs. 500+ Cr for capacity building in last 2 years
Mr. Sudhanshu Vats appointed as Deputy MD
Recognised as 'Great place to work' consecutively
for 2 years
2 2
2 3
Creating Value
through Creating
Categories

Winning with
a New Edge 22 20
22 30
Creating Value by Creating Categories

CORE GROWTH PIONEER

Established Brands Emerging categories Nascent Categories

with high market with significant potential with huge market
maturity and strong for market growth or creation opportunity
share position share gain

1-2X GDP 2-4X GDP... 100 Crores

revenue in 3 years

2 2
2 3
Portfolio for Creating value

CORE

INTERNATIONAL
GEOGRAPHIES
GROWTH

IN NEW
WAYS
PIONEER

2 2
2 3
How we grow our core at 1-2X GDP...

CORE PIONEER

Premiumizing
Innovating
Reinforcing Brand Leadership

2 2
2 3
Growing the Core at 1-2X of GDP: The Fevicol Story
Premiumization in Core: Innovation in Core:
Fevicol Evolution Fevicol Ezeespray

FEATURES
EASE OF USE

Water resistant Anti-bubble Superfast setting, Heat Resistant

adhesive adhesive best coverage Rubber Adhesive
adhesive REACH ODD
SPACES

LAST MINUTE
FINISHING
APPLICATIONS
PVC & Acrylic AC Ducts Foam Sheets Vinyl Flooring
Laminates

2 2
2 3
Reinforcing Brand Leadership

Fevicol Sofa Fevicol 19/20 M-seal Handkerchief Araldite

2 2
2 3
How we fuel growth businesses at 2-4X GDP...

CORE GROWTH PIONEER

Creating
Categories
Wholistic Brand
Management
Driving
Penetration
International
Expansion
Inorganic Growth
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2 3
Creating
Categories
Continuous
innovation
Passionate
team

ATL
support
Intense
field
marketing
Technical
capabilities

Exhaustive
insighting

Spotting
unmet
needs 2 2
2 3
Roff Growth Story - Driving Category Creation
Large untapped potential
• Tile and Stone Solutions market size estimated at Rs. 2500 Cr to Rs. 3000 Cr
• Penetration of category estimated at 18% to 20%, as majority market still using cement to fix tiles.

Roff positioned as an expert Tile and Via Specialized Grouts in partnership with
Solutions provider, supported with Litokol, ROFF is aiming to expand
best-in-class portfolio of brands/ products category usage via upgrading customers
through JVs with global specialists from cement grout and gaining share via
differentiated offerings vs. existing
competition. The estimated size of this
category today is between Rs. 500 Cr to
Rs. 600 Cr
Specialized Grouts

• Pidilite Litokol factory operational in 2022-23 to scale up

supplies to all India markets
Tile and Stone Stone and Tile Under Tile • Specialised grouts range (ROFF STARLIKE) further augmented
Installations Care products waterproofing with more shade offerings and finishes
Solutions
• Differentiated product offering & user experience
• Extensive user led demand generation activities (20k + users)
Premium Premium
Tile Adhesive stone care 22 02
22 03
Multiple Anchored Sales & Marketing initiatives
to drive Penetration & Market development
2020 Now
Pidilite Rural Involved Site
ki Duniya Vans PBP visits
Towns
covered
>18000 > 30000

No. of
Pidilite
PIL Bike
Integrated Partnership
ki Duniya
~ 6000 > 8000
Sub- with Govt. outlets
World ISR
Stockists bodies

No. of
Dr. Fixit > 450 > 900
Centres
Rural
HUL Dr. Fixit End user
Specific No. of
Shakti Centres connects
products HUL > 9500 > 12500
Shaktis

2 2
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International Expansion
After sucess in the Indian sub-continent, taking Pidilite’s Success Story to
other Emerging Markets

Pidilite Un-locking Growth in Africa

• Growing presence in most African countries

through distribution expansion
• Play across all major categories of Pidilite
(Wood Working Glues, Water proofing, Stainers)
• Investing in User marketing - India like approach
• Local manufacturing for select product categories
in Egypt and Kenya
• Building local talent capability with Pidilite ways of working

* as per dipstik survey

• Achieved revenue CAGR of 40% over the past 5 years

• Roadmap to lead markets in focused categories & countries
over next 3-5 years
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2 3
Pioneering categories

CORE GROWTH PIONEER

2 2
2 3
New category for External
Wall Finishing
UNOFIN
DECORATIVE WATERPROOF RENDER

• Joint venture between Pidilite • UnoFin replaces conventional

Industries and Grupo Puma of 4Ps (Plaster, Putty, Primer &
Spain to cater to the residential, Paint) system
industrial, institutional & • Commercial production to
premium IHB construction commence in 2023-24
segments
• Driving Certified Applicator
Training Program to build
application capabilities in
the country
• Awarded most innovative * as per dipstik survey

product at Acetech Delhi, 2022

2 2
2 3
Pioneering with Sealants market
Total estimated market potential in construction: Retail & Project ~800 Cr
Large opportunity with multiple players, addressed by new products to disrupt the space

• Feviseal has a range of Silicone, Acrylic, PU, Hybrid, Polysulphide and Rubber sealants
• It is one of the fastest growing brands in the category
• Huge pioneer opportunity available in unpenetrated Acrylic & Hybrid sealant applications In India

Doors and Sanitary Facade

window gap filling gap filling
gap filling

Mirror ACP Construction joints

Mounting Paneling gap filling
22 02
22 03
Winning with the
5D Advantage

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2 3
The world has changed dramatically and
a new reality is emerging
VOLATILE GLOBAL DIGITAL BECOMES HOME SWEET GREAT PLACE TO
SUPPLY CHAINS UBIQUITOUS HOME WORK/ CULTURE

• Volatility in RM/ PM, • Breaking adoption • Resurgence in • Hybrid working model

and unprecedented boundaries real estate • War for talent
inflation • Targeted marketing • Home as the new hub • Purpose & sustainability
• China + 1 • E-commerce (work, study, shop, etc.)
• “Atmanirbhar” • Real-time decision • DIY
making
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2 3
Strong long-term tailwind with some near-term risks
• Indian economy and domestic demand relatively
well positioned • Global recessionary environment
• Easing global supply chains, driving inflation • Potential spill-over impact on India
under 6%

• Continued revival of real estate market • Risk of prolonging/ escalation

• Govt. thrust on “building India” of geopolitical tension

• Private capex expected to revive

(Atmanirbhar Bharat, PLI, China + 1, etc)
• Risk of any deterioration of Covid situation
• Emergence of high growth areas - electronics,
green energy/mobility, etc.

• Digital adoption continues to accelerate • Risk of delayed revival in rural demand

22 02
22 03
Winning in the new normal – key imperatives
Enhance agility and pace of innovation

Invest in future-ready supply chain

Accelerate digital and analytics

Expand in high potential/ emerging channels

Imagine the new workplace, talent model and culture

Drive greater focus on sustainability

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Accelerating • Gathered insights of changing

Innovation 3 fully equipped

Consumer behaviour

in-house centres
• Multi-generation product roadmap
in India based on Platform approach

• Nurturing Zero Harm Safety

culture at R&D

R&D
centres R&D Team

• 150+ R&D scientists

with 2000+ years of
cumulative experience

232% increase
in R&D spends 1 centre
since 2015 overseas

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Innovative disruptions

Paint +
Waterproofing
Powerful &
high-strength
at NO additional
adhesive Cost!

Sticks everything Labour &

time saving Sticks multiple art
everywhere
& craft materials on
Available in Paper & Cardboard
Water - resistant
1000+ shades
Non-Messy way
Safe to use Upto 2 mm to create
crack bridging
Sticks in 1-2 min Safe to use
Solution for
all budgets –
Carries up to 10 kgs Raincoat Neo, Childs independent
after 4 hours Classic, Select way of doing craft

22 02
22 03
Supply chain -
Building Pidilite of future
• Augmented Capex of Rs. 500+ Cr in the last 2 years
• Getting ready for next phase of growth:
24 capacity building projects (13 Greenfield
& 11 Brownfield, of which 12 are completed) and several
other projects aimed at improvements in productivity, quality,
safety and environmental parameters are under progress
• Automated and robotic solutions for packaging
• Use of Supply Chain Analytics & system automation
(planning, execution and tracking) to improve predictability
& agility in our service to customers.
• Implementing best-in-class Warehouse Management
System (WMS) with high digitization and automated
mobility, leading to system-driven approach and efficiencies

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2 3
Riding the Digital Wave - Making An Impact

Customers & Offerings Employees Operations Data & Analytics

• Distributor, dealer and user apps
for engagement, loyalty, learning,
ordering, etc.
• 3.5L+ active dealers and
2.5L+active users on apps
• Intelligent lead generation and
nurturing for B2B businesses
• Digital, gamified and advanced
analytics based selling for field force
• Digital platforms and bots
• Gurukool Learning Experience
Platform for up-skilling
• Intelligent dashboards on PowerBI
• Robotic process automation (RPA)
(4000+ monthly active users)
for enhanced productivity
• Procurement automation based • Advanced Analytics Centre of
Excellence driving high-impact
on SAP ARIBA
use cases in sales, marketing
• Greater automation and IoT-based
and supply chain
monitoring in manufacturing
• Production planning on SAP PPDS
• Warehouse management system

Engagement with Platform-driven Democratizaton of Prioritizing, resourcing

strategic partners approach Digital agenda & upgrading capabilities 2 2
2 3
Driving step-change in digital connect across stakeholders
Digital platforms across key PIL stakeholders Genie - Retailer’s 24x7 digital assistant!

Order anytime

Retailers View schemes

Track performance
& earnings
Distributors
Check billing

Share feedback
Users

April 21 Now
3% monthly 15% monthly business
business 3.5L+ dealers
22 02
Sales Force
22 03
Evolving with times..Adapting to new ways
of building brands

From this Now also these

2 2
2 3
 Wholistic brand building across
categories
>20 marketing & media awards in the last one year

6 Elephants at Exchange for media Indian Digital

Kyoorius awards marketing awards 2022
2 awards – one each for
Mseal and Dr. Fixit

Winner of prestigious Effies

+ 10 awards

Maddies 2022 - Gold Digixx 2022 awards - Gold

Most engaging Digital and direct Marketing
mobile creative for M-seal

Sammies 2022 - Gold Economic Times Shark Awards

Best use memes & moments 5 different awards for digital
marketing initiatives including
a Gold for CSR based marketing
for a cause

Creating a new category

Brand ROFF 2 2
2 3
Investing in emerging channels: E-commerce
• Sales at 14X in around 3 years. We are present on more than 15 platforms (Flipkart, Amazon, eGrocery platforms like Zepto, etc.)
• Digital Shelf Analytics tool implemented, Organised retail, Supply chain dashboards implements for Analytics & Automation

E-Commerce first launches

of relevant portfolio scaling
to No.1 Best Sellers on
Amazon - Dr. Fixit Kwik-n-Ezee
& Fevicryl Art of India Kits

Stepping up play on
Platform Performance
“Quick Fix” Marketing & Creatives
positioning of on Marketplaces
Consumer Adhesive
portfolio on
Quick Commerce
Gearing up for Pidilite’s
Platforms for
journey on ONDC in
scale up
2023-24
2 2
As per highest rank achievers in Dec’22 2 3
Culture as
a Competitive
Edge

Building an Inspiring
Place to Work
Leadership
Pipeline
Focus on EMERGING LEADERS NPS turnaround,with scores at Best-In-Class

Frontline
PROGRAM

Listening
Culture Capability building
Recognised consecutively for 2 years by
Career map for field teams Great Place to Work® Institute as one of the
MyPidilite Top 30 – India’s Best Workplace in Manufacturing
Helpline for Engaged teams & one of India's Best Companies to work for
(Top 100) for the year 2022
all stakeholders,
Pidilite Gurukool
including employees
2 2
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Journey towards Sustainability Our
ambitions
Pidilite is geared up to reach world class standards in Sustainability Initiatives,
and
and has a clearly defined roadmap 2030 targets

To be a sustainable and responsible industry leader integrating innovative growth,

operational eco-efficiency and value creation to society.

Sustainable Innovation Operational Eco-Efficiency Responsible Care

1 Reduced environment footprint of products 1 Minimizing Water Intensity by 35% 1 Zero Harm Operations

Reduction in plastics consumption 2 Minimizing Energy Intensity by 20% Enhancing the Impacts on Community
2 2
& promoting use of recycled
Maximizing Renewable Energy Potential
plastics in Packaging 3
(50% of overall)
Conversion of MLP to Non MLP
3 Minimizing Waste Intensity by 30%
Packaging by 30% and 100% Recycle 4
of MLP post Consumer use

• Surpassed sustainability eco-efficiency targets set for 2022-23 with reduction In specific consumption of Water, energy & waste
• Climate change risk assessment in line with Task force on Climate related Financial Disclosures (TCFD) framework is being undertaken.
2 2
Please refer to our Sustainability reports on our website or our initiatives and progress 2 3
Giving Back to Society
Agriculture & Farmer Animal Water
Horticulture Producer Husbandry Initiative
Initiative Organization

Swachtha Education & Khadi and Women

& Health Skill Handloom Initiative
Initiative Initiative Initiative

2 2
2 3
OUR VISION
Together We Will Create A
High-performance, Innovative, Indian Multi-national
Where It Is A Pleasure To Work.

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2 3
Thank you

2 2
2 3
Investor
Contact

CIN : L24100MH1969PLC014336

investor.relations@pidilite.co.in

Ramkrishna Mandir Road,

Off Mathuradas Vasanji Road,
Andheri (E), Mumbai - 400 059.
Phone : +91 22 67697000
Fax : +91 22 28216007
Disclaimer: This presentation may contain statements which reflect the management’s current views and estimates and could be construed as forward looking statements.The future involves certain risks and uncertainties that could
cause actual results to differ materially from the current views being expressed. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing
pressures and regulatory developments.
2 2
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Annexures

2 2
2 3
Company
Overview

>7500 Operations in 30 Mfg. Plants & >850

permanent 8 countries 34 Co-Makers Products
employees in India

Exporting to 20 International & 5 R&D Centres

>80 countries 14 Domestic
Subsidiaries

2 2
2 3
Revenue Split 6.0 %
Pigment &
0.7 %
Others
Standalone Results – % of Total Sales for 2021-22 Preparations

7.2 %
Industrial Resins &
Construction Chemicals
(Project) etc.

6.5%
Industrial
Adhesives
B2B
19.7%

5.9% C&B 79.6%

Art & Crafts

53.4 %
Materials etc.

Adhesives
& Sealants

79.6%
Consumer & Bazaar Products segment
19.7%
Business to Business Products segment 20.3 %
Construction
0.7% Chemicals & Paints 2 2
Others 2 3
 Track Record
of Rapid Growth 36% 11% 19%

Net Sales EBITDA EBITDA as

growth over growth over a % to sales
FY20—21 FY20—21 FY21—22

32%
2,000
12,000
NET SALES GROWTH TREND OVER LAST 10 YEARS

EBITDA GROWTH TREND OVER LAST 10 YEARS

1,869
1,800 3 % 30%
R 14. 1,683
G
10,000 9,880 1,600 CA 1,580 28%

2. 3% 1,400 26%
1
8,000 GR
CA 7,251 1,200
7,254 1,178 23% 24%
1,000
6,000 22% 22%
22%
5,333
800
20%
4,000 600
3,110 493
19% 18%
400
2,000
200 16%
16%
0 0 14%

2011—12 2015—16 2019—20 2020—21 2021—22 2011—12 2015—16 2019—20 2020—21 2021—22

Consolidated EBITDA(Rs Crores)*

Consolidated Net Sales(Rs Crores)* EBITDA as a % to Net Sales
2 2
*Sales net of excise duty **EBITDA before Non Operating Income
2 3
Creating Value
for Shareholders
2 3

30% 5,083 40%

mn
10yr CAGR - MCap Dividend Payout Dividend Payout
as a % to Net Profit

1,40,000 550 508

1,24,803 49.0
500
1,20,000 47.0
450 429
432
%
30 398 45.0
1,00,000 GR 400 367
CA 91,945
350 43.0
80,000 293 41%
68,935 300 40% 40% 41.0

250
60,000 39.0
200
38% 37.0
40,000 150
30,212 37%
35.0
100
20,000 9,013 34%
50 33.0

0 0 31.0
2011—12 2015—16 2019—20 2020—21 2021—22 FY17 FY18 FY19 FY20 FY21 FY22

Market Cap (Rs Crores) Dividend payout (Rs Crores)

% to Net Profit (excluding exceptional items) 2 2
2 3