I.

INTRODUCTION

Workshop to make cream puff for Valentine’s Day

1. Event Introduction:
- Event Title: "Sweet Hearts Workshop: A Valentine's Day Cream Puff Event"
- Booker: MiLaa Bread & Cake
- Collaborating Partner: indicafe
- Date: March 14, 2023
- Time: 2:00 PM - 5:00 PM
- Location: indicafe, 121/39 Nguyen Chi Thanh, Da Nang
- Capacity: 15 participants
- Theme: Love in Every Cream Puff
- Color Scheme: Romantic shades of red, pink, and white
- Ambiance: Warm and inviting with soft lighting, heart-shaped decorations, and
scented candles.
2. Purpose of the Workshop:
- Convey basic and advanced Cream Puff skills for Valentine's Day.
- Foster creativity and connection through the shared love for baking.
- Promote and generate revenue for MiLaa Bread & Cake.
3. Content:
- Guide participants in creating exquisite Cream Puff.
- Share information on ingredients, baking techniques, and cake decoration.
- Facilitate interaction and Q&A between the instructor and participants.
4. Teaching Method:
- Hands-on learning with guidance from MiLaa Bread & Cake's pastry chef.
- Set up a communal baking area to encourage interaction and learning.
- Administer evaluation forms to measure understanding and participant satisfaction.
- Limit the number of participants for personalized attention.
- Utilize captivating colors and decorations for a romantic atmosphere.
5. Technical Support and Equipment:
- Projector for presentations.
- Baking area equipped with all necessary ingredients and tools.

II. EVENT DESCRIPTION

1. Purpose

The "Sweet Hearts Workshop: A Valentine's Day Cream Puff Event," scheduled for March
14, is not merely a typical baking affair. We intend to craft a distinctive and romantic
experience for couples through this event. Beyond ordinary baking, we aim to share
fundamental Cream Puff skills, tailor-made for Valentine's Day. The event is orchestrated to
stimulate participants' creativity and foster connections for idea-sharing among them. The
ultimate purpose of the workshop is to promote the brand image and generate revenue for the
Milaa Bread & Cake brand.

2. The goal & objectives

2.1. Goals:

- Achieve a registration target of 15 - 20 participants.

- Design an outstanding and memorable event that surpasses typical workshops,
creating anticipation for future events organized by the brand.
- Foster enthusiastic and active participation in workshop activities.
- Increase widespread awareness of Milaa, promoting the brand's image and baking
expertise through the event.
- Generate revenue and profit from the event and its subsequent impact.
- Attract and build a community of individuals interested in the brand's events and
products, creating a loyal customer base for the brand.

2.2. Objectives:

- Enhance Baking Skills: Share and assist participants in improving their Cream Puff
baking skills for Valentine's Day. Provide knowledge about ingredients and valuable
baking techniques. Instruct participants in using design and decoration techniques to
create unique, meaningful pastries.
- Create an Engaging Event Experience: Plan and develop captivating activities,
decorations, and an overall engaging atmosphere (including music, minigames,
intriguing love stories shared by participants, MC guidance, etc.) throughout the event
to contribute to creating lasting memories for participants.
- Integrate Milaa Products Seamlessly: Set up the event space to naturally integrate
Milaa products, attracting participants' attention and interest, and thereby generating
revenue.
- Evaluate Participant Satisfaction and Event Success: Implement post-event surveys
and feedback mechanisms to assess participant satisfaction and overall assessment of
event success.
- Pre-Event Communications: Schedule pre-event communications, including "coming
soon" posts, event registration forms, and baking tutorials from guests.
- Real-Time Social Media Interaction: Share real-time updates, like story posts
throughout the event, to increase social engagement.
- Post-Event Social Engagement: Increase online engagement and a sense of
community by sharing photo and video content from the event, creating a viral effect
and increasing visibility across online platforms gland.
V. SERVICES OFFERED/ ACTIVITIES
1. Tablecloth:
Choose a tablecloth color that is light pink.
2. Decorative Items and Gifts:
Prepare decorative items according to the theme. Use a few flower vases to decorate the table
with the main color tones of the workshop such as roses, baby flowers,...
Gifts: when attendees come to make cakes, they can take the cake home and be provided with
packaging to make it a gift.
3. Media and Advertising:
Website and Landing Page:
Create a separate website or landing page for the workshop with detailed information about
the content, schedule, and how to register.

Email Marketing:
Use email marketing strategies to announce the workshop. Send an invitation email,
providing detailed information and registration instructions.

Social Media:
Use social networks to share information about the workshop. On fan pages on Facebook and
Instagram, an introductory article will be created to promote the workshop, including fanpage
on Facebook and Instagram of MiLaa Bread & Cake and indicafe. Create engagement using
hashtags, images, and videos, and encourage participants to share.

Main activities
Baking Instructions:
A detailed tutorial on how to make cakes from start to finish. Baking experts can share
techniques, tips, and tricks to create delicious and beautiful cakes.
Materials and Tools:
Provide all necessary ingredients and tools to perform baking steps. Includes flour, sugar,
eggs, spices, and baking tools such as molds, mixers, and ovens.
Baking Practice:
Allow everyone to participate in the baking process as directed by the instructor. Work areas
are designed to create a hands-on and creative experience.
Communication and Experience Sharing:
Create space for people to communicate, share experiences, and interact with each other. This
can include rest areas, snack tables, and social interaction.
Display Area and Notes:
Show cake samples or creative designs for reference. Provide detailed notes so everyone can
follow and understand each step in the baking process.
Rest and Dining Area:
Create a comfortable space to rest and enjoy snacks and drinks while the cake is baking or
while waiting.
Taking Photos and Recording:
Provide a photo and video booth so everyone can capture their special moments during the
baking session.
Cake Design and Decoration:
Instructions on how to decorate and design Valentine's Day-themed cakes. Provide enough
materials and tools so everyone can create unique cakes.
Gifts and Prizes:
Organize activities like games, quizzes, or competitions to give people a chance to win gifts
or prizes.

VII. Timeline for the event:

Stage Part Details Timelin Time Describe Details
e

PREPARE SET UP LOCATION 12h00 - 1.5 - Arrange tables - Check the

13h30 hours and chairs arranged tables and
- Check in to the chairs (is the space
workshop space large enough for
- Check students to make
progress and cakes)
quantity of Place a standee (1
drinks for standee in front of
students the shop)

BAKING - Check baking - Check the

MATERIAL tools and quantity and quality
ingredients of baking tools,
- Check cake ingredients,
decoration decoration, and
ingredients, packaging
paper cups, to
make cakes,
cake packaging
boxes, etc.
.

CHECK IN CHECK IN 13h30 - 30 DOORS - Set up a large

14h minut - Distribute check-in table right
es bracelets and at the entrance
tickets to - Prepare equipment
students who to check tickets
register to - Give the menu to
participate in the students right at the
workshop check-in counter
- Give the drink and receive a
menu for number to get
students to drinks
choose from - Coordinate
- Coordinate and students to sit in
stabilize seating their seats and
- Play welcome receive drinks
music

IN EVENT SHARING OF 14h - 10 - Invite the BTC - Head of BTC

THE 14h10 minut representative to came to share
ORGANIZING es make a few
COMMITTEE statements
stating the
meaning and
purpose of the