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ABOUT
FICCI
OUR
PARENT
ORGANIZATION
FICCI provides a platform for networking and consensus building within and
across sectors and is the first port of call for Indian industry, policy makers
and the international business community.
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Leading OTT,
Don’t miss your
Radio Partner &
opportunity to Media Partner
partner with one of for maximum
Monthly shout-outs
on social media the largest and most outreach
specifically
impressive multi-
advertising the
sponsor and their sport event in the
products/activity
country
WHY
philanthropic youth
festival
AARAMBH
REKHA ?
Mission Statement
Aaramhrekha will offer diverse year- round health and wellness programs
and competitive opportunities through sport for the citizens we serve. The
benefits of these services are especially designed to meet the physical,
mental, cultural and social needs of our community, while enhancing the
overall quality of life.
THE EVENT DETAILS
PINK
YOUTH CYCLOTHON
MARATHON
Aimed to promote health, fitness with
Aimed to promote health, female self-defense and to increase
fitness and raise female participation in sports
awareness against
16th Dec 2023
substance abuses like
Alcohol, Drugs amongst
youth
MATRIX
FIGHT NIGHT
FICCI TURF
AWARDS
SPORTSTAR
Aimed to celebrate CONCLAVE
and felicitate the
grit and Aimed to talk, discuss,
achievements in the brainstorm and navigate
sports domain the route further around
building a conducive
17th Dec 2023 sports synergy
YOUTH MARATHON
RUN FOR YOUTH PARTICIPATION
The trailblazing Marathon by SPEFL in association with FICCI aims at strengthening the entire sports ecosystem to
promote the twin objectives of mass participation and promotion of excellence in sports.
The program is aimed towards meaningful engagement of youth in Health & Fitness, Reducing the substance use
like drugs and alcohol by creating awareness in masses.
It has been introduced to revive the sports culture in India at the grass-root level by building a framework
establish India as a great sport participation nation. verticals of Bharatiya Khel Pakhwada are aligned with the
objective of FIT INDIA MISSION with mass participation specially aiming towards youth and female
Themes:
Promote Public (especially Youth) awareness on Fitness & well being.
Discuss & Raise Awareness Around social ill like Drug Abuse, Cyber Crime etc.
Youth
Marathon
Organizing a marathon centered on youth empowerment and drug abuse awareness is an impactful initiative that
speaks to the community's social consciousness and directly affects its well-being. Given the gravity of these issues,
especially among young people in India, an event of this nature is likely to draw significant attention from both
participants and sponsors. This event is sure to ignite a Sports Driven Lifestyle amongst everyone present and getting
in touch of the event.
Thematic Integration
Unlike a regular marathon, With a strong digital and Sponsors won't just have Align your brand with a
this event will not only focus social media campaign, we'll their logo on banners; they socially responsible cause.
on athleticism but also aims not only attract participants can also participate in Sponsoring our youth
to promote awareness on but also create an online seminars, workshops, and marathon allows you to
drug abuse and youth community to continue campaigns that resonate showcase your commitment
empowerment. This could engagement and education with their brand image. to community wellness and
be incorporated through post-event. inspire positive change
infotainment kiosks, guest
speakers, and interactive
workshops.
Position your brand as a Post-event analytics and As a draw, we'll get local and
champion of health and impact assessment reports national celebrities who are
wellness by sponsoring our will be shared with all vocal about these issues to
event. Gain exposure among stakeholders, thereby engage with the event,
fitness enthusiasts and those quantifying the social either through participation
committed to a healthier benefits and outreach or promotion
lifestyle
EXPECTED
GUEST LINE UP
A PROMINENT
CABINET MINISTER
A PROMINENT
FITNESS CELEBRITY FACE
MARATHON CATEGORIES
Our Target Participants 10 KMS MARATHON
Youth from Schools / Colleges / (DEERGH DAUD) दीर्घ दौड़ - EXPERT MARATHON
Educational Institutions &
Underprivileged sections
5 KMS MARATHON
(LAGHU DAUD) लघु दौड़ - BEGINNER’S MARATHON
Its a festival of youth More than 5000 runners are expected to join this
Journey of Joy
PINK CYCLOTHON
#PINKWING
The Pink Cyclothon, dedicated for women, is vital for women's empowerment as
This program will also spread awareness among masses about preventing Violence, breaking stigma,
increasing access to rights and reservations, cultural sensitivity and long lasting advocacy about building
confidence in women at large. Event inline with ethos of the FIT INDIA MISSION.
Pink
Cyclothon
The concept of the "Pink Cyclothon" is unique and powerful, designed to address several pressing societal issues—
female participation in sports, women's self-defense, and empowerment—under one umbrella. The multifaceted
approach of the event offers an excellent platform for sponsors to align their brand values and make meaningful
contributions to the community.
Thematic Integration
Unlike a regular female This event integrates the The Pink Cyclothon serves The Pink Cyclothon is a
centric cyclothon, this event theme of health and fitness, as an ideal platform for symbol of gender
is unique and powerful, aligning perfectly with the awareness and advocacy. empowerment, exclusively
designed to address several Fit India Mission's goal. Your Your sponsorship will enable dedicated to women,
pressing societal issues— sponsorship will contribute us to amplify our outreach thereby promoting
female participation in to promoting an active on vital issues such as inclusivity and gender
sports, women's self- lifestyle among women, women's rights, violence equality. Your brand's
defense, and empowerment emphasizing your brand's prevention, and breaking support will align with this
—under one umbrella commitment to well-being stigma, fostering a positive powerful message of female
societal impact empowerment.
The event encourages Use of an app-based As a draw, we'll get local and
community building among tracking system for the national celebrities who are
women, creating a cyclothon, live-streaming of vocal about these issues to
supportive network. Your key sessions, and online engage with the event,
sponsorship will help awareness campaigns, either through participation
strengthen this sense of enhancing digital or promotion
community and solidarity, engagement
reinforcing your brand's
dedication to uplifting and
empowering women
EXPECTED
GUEST LINE UP
A PROMINENT
FEMALE CABINET MINISTER
A PROMINENT
FEMALE FITNESS CELEBRITY
FACE
Matrix Fight Night (MFN) aligns with the Fit India Mission by promoting physical
fitness and wellness through mixed martial arts. It encourages youth inclusion,
fostering a culture of active living.
MFN's efforts to build a robust MMA ecosystem resonate with Fit India's goal of
nurturing sports talent and promoting healthy lifestyles.
Matrix
FIGHT NIGHT
Matrix Fight Night (MFN) is India's premier Mixed Martial Arts event, uniting entertainment and sports. With celebrity
backing and impactful digital reach, it promotes youth inclusion and physical well-being. For sponsors, it offers a unique
platform for brand visibility and social responsibility. MFN is shaping MMA in India, fostering talent and contributing to a
healthier, more active nation.
Thematic Integration
it offers a unique platform MFN, with its celebrity With over 100 million digital MFN is dedicated to
for brand visibility and social backers Tiger Shroff, Ayesha impressions, MFN has a promoting inclusion and
responsibility. MFN is Shroff, and Krishna Shroff, substantial online presence. physical well-being among
shaping MMA in India, embodies the theme of Your sponsorship will enable the youth, aligning perfectly
fostering talent and merging entertainment and your brand to reach a wide with the event's theme. Your
contributing to a healthier, sports for a social cause. and engaged digital audience, sponsorship will support this
reinforcing your commitment mission of fostering a
more active nation Your sponsorship will align
to promoting youth inclusion healthier and more inclusive
your brand with this unique
and well-being
fusion, showcasing your society
commitment to both
entertainment and wellness
MFN's commitment to Extensive use of technology As a draw, we'll get local and
building a world-class MMA for data, impact and live- national celebrities who are
ecosystem aligns with a streaming of key sessions, vocal about these issues to
broader mission of nurturing and online awareness engage with the event,
talent and promoting sports campaigns, enhancing either through participation
excellence. Your digital engagement or promotion
sponsorship will contribute
to this noble cause,
reinforcing your brand's
dedication to sports
development and youth
empowerment
Amity University AISECC DUSU Sharda University
Gr. Noida Delhi University
Volunteer Partners
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SPORTS STAR
CONCLAVE
With an aim to make all aware about the sports related programs, fitness programs, government schemes
related to sports promotion, learning from leaders in sports segment, using sport development as a social
cohesion means, increasing outreach of Sports journalism and lastly focusing on benefiting large masses,
SPEFL is inviting Partnership with “SportStar” to organize the vibrant program “Khel Khel Mein Charcha: A
Inclusive Sports approach for all Communities. This event aims at Discussions on policy frameworks that
can promote a fitter India.We propose the below knowledge exchange deck as per our collaboration.
We believe that this partnership will help us to reach a wider audience and promote a more active and
healthier lifestyle across India. We are excited about this opportunity to work with Sports Star and make a
positive impact on the health and well-being of the Indian population using the power of media.
EXPECTED
GUEST LINE UP
A PROMINENT
CABINET MINISTER
A PROMINENT
SPORTS PERSON
Day 1 , 2 and 3
TENTATIVE ITINERARY 10 am - 10.30 am
Welcome & Networking
Over a Hot welcome coffee and snacks
Day 1
With leading representatives from
Government and Bureaucracy
Day 1
With leading representatives from
Sports, Youth wings, Government and
Networking
Bureaucracy Discussing over warm lunch
11.30 - 12.30 -
E-Sports Revolution
With leading representatives from
12.30 pm to 1.30 pm Startups, Corporates, Youth wing
Government and Bureaucracy relevant to
Lunch & Networking e -sports
Day 2
innovation in Adventure
3 - 4.30 - CSR in sports
& Motor Sports Senior Representatives from Reliance,
star faces and representatives from Decathlon, SPEFL, and similar
Mountain Biking, Extreme Kayaking etc.
Day 3
11.30 - 12.30pm -
Wellness Sports, Healing
& Meditation
2 - 3 pm - Sports
Health, Fitness, Wellness and Meditation
Gurus Psychology, Supplements,
Day 3
3 - 4 pm - Sports in Office
4 - 4.30pm - Closing Culture, Yoga, Postures
Day 3
Thematic Integration
The Uniquely strategised A curated agenda that A special section where A compilation of white
events of Sports Star brings government and startups and tech companies papers, case studies, and
Conclave and Turf Awards sports celebrities on a single can showcase innovations in future trend analyses related
shall be a gathering of platform to discuss policies, sports technology, like Virtual to the sports industry in
accomplished athletes, sports infrastructure, talent Reality training, health India, which will be
coaches, and sports nurturing, and future monitoring systems, etc., to distributed among all
sports celebrities and
enthusiasts. It serves as a prospects. This is something attendees
government officials
platform for sharing insights, unique given that policy and
experiences, and knowledge celebrity endorsement rarely
in the world of sports intersect so intimately.
Followed by Dinner Awning of Knowledge, talent and It’s more about meeting more
glamor under one roof along with Sports Startups and the ideas..
Ending up celebrity Honourable dignities from
focused ending ceremony Ministries Let’s Skill Forum leverage the
of MFN by announcing next gen technology,
more to go.. Creating knowledge-based value discussions and ideation to
chain in Sports craft better future in sports in
India
SPORTS FASHION
SHOW ON THE
NIGHT OF TURF
AWARDS
WHY TO INVEST?
USP
Unparalleled
Audience Reach
"Aarambhrekha" guarantees extensive exposure to
your brand. With a diverse audience comprising
sports enthusiasts, health-conscious individuals, Leading OTT,
political figures, and entertainment aficionados,
your sponsorship ensures maximum visibility across Radio Partner &
various demographics.
Media Partner
for maximum
outreach
Exclusive Networking
Opportunities
By partnering with us, your brand gains
access to exclusive networking events
and interactions with influential guests
from the sports, sports and health
industry, politics, and entertainment.
Forge valuable connections and
explore new business prospects
Brand Integration
and Recognition
We offer tailor-made sponsorship packages that seamlessly integrate
your brand into the event experience. From logo placement to on-site
activations, your brand will enjoy premium visibility, leaving a lasting
impression on attendees and enhancing brand recognition
Cost of sponsorship per event
(Marathon/ Pink
TITLECyclothon
SPONSOR / MFN (all 3 Days) / Conclave (all 3SPONSOR
ASSOCIATE Days) / Turf Awards / Sports Fashion SPONSOR
CATEGORY Show or Gala Dinner)
As HOSPITALITY / CATERING /
The name of the event Brand name appears of MEDIA / LOGISTICS/
has your brand name almost every prime focus INFRASTRUCTURE/ VOLUNTEER/
pointd MEDICAL / TIMING / TRAVEL /
SPORTS GEAR SUPPORT partners
35 20 5
Lakhs Lakhs Lakhs
You get to reach out to vast & Market your products with vast
diversified audience with your branding range of opportunities present
during the event