About us

Since its inception in 2009 as an intra-college event, Pearl, the Annual

National Cultural Festival of BITS Pilani Hyderabad, has evolved into a
dynamic platform. With nationwide recognition, the festival boasts
music, dance, photography, and filmmaking competitions, offering
students a canvas to showcase their talents. Beyond competitions,
Pearl captivates attendees with lively musical nights, laughter-filled
comedy events, and energetic DJ nights, creating a space for cultural
exchange. The festival has become a yearly celebration of talent.
from the director’s desk
Birla Institute of Technology and Sciences ,
Pilani, since it’s inception has strived to
provide high quality education in the fields of
technology, research, science and innovation.
The students are inspired,encouraged to
shape their creative and fine art skills with the
belief of a holistic, educational environment.

The Fests are organized by the students of

BITS and give them the opputunity to hone and
showcase skills and talents.
 GLITTERATI

A fashion show, featuring talents from esteemed

institutes like NIFT to emerging designers, is a
prime marketing opportunity for apparel and
cosmetics companies. Captivating a diverse
crowd, it showcases the latest trends and styles,
providing brands a platform to spotlight their
products. From high-end fashion to innovative
cosmetics, sponsors can connect with a fashion-
forward audience, elevate brand visibility, and
potentially forge collaborations with the next
generation of designers. This event offers a
glamorous and influential setting, making it an
ideal avenue for companies to engage with their
target market and leave a lasting impression.
 TILL DEAF DO WE PART
A Musical Competition ,with preliminary rounds
held in metro cities across India cherry picks the
best semi professional bands. The top 6 bands
compete to open for the main DJ Night apart
from a very attractive prize money.
CATHARSIS
Short Film Making Competition, the winning
contingent gets a prize money and their film
played in our Auditorium that has a capacity
of 2577
 COLOSSEUM
72 Hours of Non - Stop gaming that puts
the best of players under pressure. E
Sports enthusiasts also learn a lot and get
to meet the kingpins of games like
CounterStrike , DOTA and many more.
TERPSICHORE
If there's anything better than a dancer, it's a
team of dancers battling out to outshine each
other. Presenting Terpsichore, the group dance
competition where the best of college teams
across India give it their all to win the big prize.
 WHO HAS PERFORMED IN
BITS PILANI HYDERABAD ?
 ZEPHRTONE

BISWA KALYAN RATH

ZAKIR KHAN AMIT TRIVEDI

THAIKUDAM BRIDGE PINEAPPLE EXPRESS

KENNY SEBASTIAN
SAMAY RAINA
 WHY SPONSOR US ?
DEMOGRAHICS

FOOTFALL PARTICIPANTS EYEBALLS LIKES

25,000+ 7500+ 10,00,000 + 50,000+
DISCLAIMER : THE ABOVE DATA IS EXPECTED NUMBERS ON THE BASIS OF PAST FESTS
why marketing in a college fest is beneficial
BRAND IMAGE AND
EXPERIENCE
Brand success, especially among
students, hinges on a positive image
associated with fun and excitement,
often achieved through
'festivalisation'—creating vibrant
and social experiences. This process
fosters affect transfer, where the
joy and enthusiasm felt at an event
translate into positive brand
perceptions. Event marketing, with
its immersive atmosphere, proves
indispensable in cultivating a strong
brand image, aligning with the
psychology of associating
happiness with the brand.
POWER OF
INTERACTIONS
While digital marketing is crucial,
face-to-face interactions at events
remain invaluable for generating
leads, increasing sales, and
enhancing brand awareness. These
interactions offer a unique
opportunity to showcase products,
engage with attendees, gain insights,
and create lasting brand recognition
through sensory experiences.
Social media
interactions and
UGC
Event marketing's online impact
is significant, with 90% of
attendees sharing event
experiences online, creating
user-generated content. This
content, including photos,
reviews, videos, and social media
stories, proves more potent than
traditional marketing, yielding a
higher return on investment.
offline marketing Avenues

BALLOONS
ARCHES
Advertise in BITS Pilani Hyderabad Campus
auditorium with a seating capacity of 2,577 for
maximum impact. Reach a diverse audience during
packed proshows, inaugurations, and talks. Benefit
from high visibility, target-specific exposure to
students and faculty, and enhance your brand image
with association to a prestigious institution. Enjoy
engagement opportunities, align your brand with
excellence, and create a memorable experience for
attendees. Leverage social media amplification,
networking possibilities, and potential repeat
exposure for a comprehensive advertising strategy.
 online marketing avenues
Exclusive Post / Reel announcing the Partnership.
Exclusive Stories
Mention in post/reels announcing dates , countdown to fest ,
announcing artist line ups and announcing winners.
User Generated Content ( UGC )
Giveaway Contests
Mentions in Day Highlights and After movie.
WhatsApp Forwards of Discount codes / website links etc. in major
BITSian Groups.
Hot link to Sponsor’s Website on Fest Website / Student’s Union
Council Website.
Tailored Marketing Campaigns

*Marketing Avenues to be offered to sponsors are subject to StuCCA ( Fest Organising Committee ) and the General Administrative Division of
BITS Pilani Hyderabad Campus.
 BITS IN MEDIA

BITS in Media
 PAST SPONSORS

BITS in Media