KARAVAN SARAY

PROJECT
THE
CONCEPT
The location of the project is going to be
placed in the Old city of Baku.It is going
to be a pottery exhibition in Old Karavan
Saray space. Project’s name is SANAT-
meaning art,handicraft.In this area you
can gain all knowledge needed about
pottery in Azerbaijani regions through all
times.
MEANS HANDICRAFT,ART
 GOALS AND VISION
KNOWLEDGE ENTERTAIMENT INTEREST IN
CULTURE
Our goal at SANAT is to This will be fun and enjoyable time
teach old and young with your family and friends at the
Enlightening people
generations,tourists same time learning something new!
more about
with new information
art,specifically in an interactive way
potttery in this can lead to a greater
case,enriching interest in
society’s knowledge in Azerbaijani culture.
handicraft.
WHAT DOES YOUR PROJECT
WANT TO DO?
Mission
SANAT’s aim lies in enriching society’s
knowledge in Azerbaijani pottery
making the proccess of learning the
most interactive and enjoyable way
that’s possibble.
PROJECT
DESCRIPTION/DIFFERENTIATION

THE ATMOSPHERE OF KARAVAN

SARAY BRINGS CUSTOMERS TO
THE OLD TIMES AND HIGHLIGHTS
THE EXPERIENCE.

WE GUARANTEE YOU
UNFORGETTABLE EXPERIENCES
WITH INTERACTIVE POTTERY
WORKSHOPS,CERAMIC TILE
PAINTING PRACTICES,LIVE
DEMONSTRATIONS WITH SKILLED
ARTISANS,AND VIRTUAL REALITY
WORKSHOPS,
LOGO INSPIRATION
ZONING PLAN
SERVICE ZONE

ACTIVE ZONE

RESTING ZONE
TARGET MARKET
FAMILIES
ALL AGES
AND
STATUSES LOCAL
RESIDENTS

TOURISTS
STORYTELLING
CONCEPT:
MAIN CHARACHTER:
FAMOUS AZERBAIJANI
PHOTOGRAPHER,
HUSEYN HASANOV HAVING
MAGICAL EXPERIENCE AROUND
KARAVAN SARAY WALLS IN
POTTERY EXHIBITION.
 NARRATIVE ARC
1.EXPOSITION:

PHOTOGRAPHER
COMESTO BAKU
BECAUSE HE HEARD
OF SOME FAMOUS
BOOK THAT HAS
EXTRAORDINARY
STORY BEHIND IT
2.RISING ACTION:
HE DISCOVERS THIS
OLD BOOK IN MAIDEN
TOWER,OPENS IT AND
THERE IS LEGEND
THAT SAYS:HERE IN
ICHERISHEHER THERE
IS A PLACE WITH
ENCHANTED MAGIC
CLAY POTTERY.NOEW
HE SHOULD FOLLOW
THE MAP GIVEN IN
BOOK.
 3.CLIMAX:
HE ARRIVES TO
FOLLOWED POINT:IT’S
ANCIENT KARAVAN
SARAY,HE ENTERS
AND THERE ARE
SEVERAL
CLAY,CERAMIC
POTTERY WORKS,HE
DISCOVERS ROOM
WHERE YOU CAN
MAKE ONE ON YOUR
OWN
3.CLIMAX:
HE TOUCHES CLAY
AND STARTS MAKING
A JUG,IN THE
PROCESS THERE IS A
MAGICAL PORTAL
OPENING IN FRONT
OF HIM.
4.FALLING ACTION:
MAIN CHARACTER
ENTERS THIS PORTAL
AND CAN EXPERIENCE
HIS WILDEST DREAMS
AND DEEPEST
DESIRES COME
TRUE,FEELING ALL
THE EMOTIONS
HIGHLY THROUGH THE
TOUCH OF MAGICAL
CERAMICS.
4.RESOLUTION:
WITH EACH STROKE THIS STORY INVITES PEOPLE TO VISIT
ON THE JUG,WITH THIS EXHIBITION,TO SEE AND FEEL
EACH TOUCH ON THE ALL THE EMOTIONS THAT EACH
CLAY HE DISCOVERS POTTERY HOLDS,AND MAKE YOUR
NEW FEELING OF OWN CLAYED WORKS TOO!!!
EUPHORIA AND
DEEPENS WITHIN
ANCIENT
ATMOSPHERE,PORTAL
CLOSES AND THE JUG
IS DONE,HE IS
FULFILLED WITH HIS
EXPERIENCE.
MOODBOARD
THANKS FOR
WATCHING