MNM3709/102/1/2024

Tutorial Letter 102/1/2024

Strategic Marketing
MNM3709

Semester 1

Department of Marketing and Retail

Management

IMPORTANT INFORMATION
This Tutorial Letter contains important information regarding the
Assessment plans for 2024

BARCODE
 CONTENTS

Page

1 INTRODUCTION ............................................................................................................................ 3
2 ASSESSMENTS ............................................................................................................................. 3
3 ACADEMIC INTEGRITY ................................................................................................................ 3
3 ASSESSMENTS FOR SEMESTER 1 ............................................................................................ 4
4 ASSESSMENT INSTRUCTIONS ................................................................................................... 5
5 PASSING THIS MODULE .............................................................................................................. 5

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 MNM3709/102/1/2024

1 INTRODUCTION
Dear Student,

The purpose of this Tutorial Letter is to inform you of the assessment requirements for MNM3709 for
students registered for 2024 Semester 1. This Tutorial Letter needs to be read in conjunction with
Tutorial Letter 101 and the following Unisa student policies and rules:
 Students' Disciplinary Code (PDF)
o Guidelines for a student disciplinary hearing
 Unisa rules for students (PDF)
 Policy for Copyright Infringement and Plagiarism (PDF)

The primary lecturer for this module is Ms Letitia Fourie, and you can reach her between 08:00 and
16:00 at the following contact details:

Mrs Letitia Fourie

E-mail: fourile@unisa.ac.za
Telephone: 012 429 3799

2 ASSESSMENTS

There are FOUR assessments for this module (assessments 1 – 4). ALL FOUR assessments are
COMPULSORY and contribute to your final mark. The submission dates of these four assessments are
non-negotiable. All four assessments must be completed on myUnisa. There are no examination,
supplementary examination or aegrotat opportunities for this module as it is a continuous assessment
module.

Except for acting ethically, on third-year level it is of utmost importance that you also manage your time
effectively and take responsibility for deadlines seriously. Not only will I expect this from you, as you are
no longer a first-year student but after finishing your degree your employer will also expect that you act
ethically, can manage your time and take responsibility for deadlines.

IMPORTANT NOTE: Any technical problems or absences need to be reported to me, the primary
lecturer, immediately. It should also be accompanied by supporting evidence such as full screenshots
indicating the time and date for technical problems or in case of illness, a sick note for the entire duration
that the assessment was open. Any absences, issues or technical problems reported later than 24
hours after the assessment is due will not be accepted and 0% will be awarded.

3 ACADEMIC INTEGRITY

Non-compliance to academic integrity policies and student rules will result in unmarked
assessments and disciplinary action.

Turnitin and proctoring tools are used in this module, therefore:

 Only typed written assessments will be accepted (no handwritten asssessments allowed).
 The Turnitin End User License Agreement (EULA) needs to be accepted.
 All sources used should be referenced.
 Individual work needs to be produced (no group work)
 No outsourcing of assessment answers will be tolerated.

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3 ASSESSMENTS FOR SEMESTER 1
There are four assessments for MNM3709 (Assessment 1 – 4). All assessments for this module can be
found on myUnisa and will become available on a staggered basis throughout the semester according to
the following schedule.

Weight Opening Closing Type What you need to prepare for this assessments
towards Date date
Learning units Chapters from Case studies
Assessment

final
from study prescribed book: from prescribed
mark
guide Wiid, JA. et al. 2020. book:
Strategic Niewenhuizen, C.
marketing. 3rd ed. 2020. Business
Cape Town: Juta. cases: from SA
companies. Cape
Town: Juta.
01 15% 4 March 26 March Quiz Learning Chapters N/A
2024 2024 (myUnisa) units 1 to 3
1 to 3
(09:00) (17:00)
02 25% 27 March 4 April Written Learning Chapters  1st for
2024 2024 Assessment units 4 to 6 Women
4 to 6 Insurance
(08:00) (17:00) (myUnisa)  4 a Kid
Tutorial
Letter 103
03 25% 11 April 23 April Written Learning Chapter 8;  Hippo.co.za
2024 2024 Assessment units Chapters 10 to 12;  Yuppiechef
7 to 10 and Premium
(08:00) (17:00) (myUnisa) Chapters 16 to 17
Kitchen Tools
Tutorial
Letter 104
04 35% 2 May 15 May Written Learning Chapters 4 to 6; Case study will
2024 2024 Assessment units Chapter 8; be provided with
4 to 10 Chapters 10 to 12; the assessment
(08:00) (17:00) (myUnisa) Chapters 16 to 17 and you will
Tutorial need to conduct
Letter 105 additional
research on the
specified
company.

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 MNM3709/102/1/2024

4 ASSESSMENT INSTRUCTIONS

All assessments for this module can be found on myUnisa and will become available on a
staggered basis throughout the semester.

Information on the four compulsory assessments (assessments 1 – 4) for this module is contained in
SECTION 3 ABOVE. The following is an explanation of the table in Section 3:

• Assessment – This is the name of the assessment. There are four compulsory assessments.
These assessments should be completed online and on time.
• Contribution to final mark – This is the percentage the assessment will contribute to your final
mark of 100%. Remember, there is no examination for this module, no supplementary examination
and no FI Concessions. You need to get a combined weighted average of 50% to pass this
module. You need to monitor your marks closely during the semester to make sure you pass.
• Opening date – This is when the assessment will become available on myUnisa.
• Closing date – This is the date and time the assessment will close. It would be extremely risky to
wait until this date to submit. I advise you not to wait until this date to complete and submit
assessments. There will be no extensions on these dates. If you miss any assessment, you forfeit
the percentage towards your final mark. You will thus get 0% for that assessment.
• Type of assessment – The majority of assessments are written assessments for which you will
receive the questions in a Tutorial Letter on myUnisa; you will need to complete the questions and
upload them as a typed PDF (no handwritten assessments will be accepted). Assessment 01 will
be in the form of an online quiz on myUnisa. The online quiz will be multiple choice questions.
• What you need to prepare for this assessment – This refers to the case studies in the Business
Cases prescribed book that you will need to consult to complete the assessments, as well as the
learning units in the study guide and theory chapters in the Strategic Marketing book you will need
to study to complete the assessments. These are prescribed books for this module.

5 PASSING THIS MODULE

You need to complete assessments 1 - 4 on myUnisa and get a combined average weighted final mark
of 50% to pass this module. There is no examination, supplementary examination or FI concession for
this module. Therefore, there is also no aegrotat opportunities. You will need to:

 follow academic integrity policies.

 work throughout the semester.
 carefully check your own progress during the semester, to make sure that you are doing enough to
pass.
 NOT SKIP ANY ASSESSMENTS.

For all other information regarding module MNM3709, you should still refer to Tutorial letter 101.

Regards

Mrs Letitia Fourie

DEPARTMENT OF MARKETING AND RETAIL MANAGEMENT