Airlines

Table of Contents
Emirates Airlines........................................................................................................................3
Product....................................................................................................................................3
Place.......................................................................................................................................3
Price........................................................................................................................................3
Promotion...............................................................................................................................3
Etihad Airlines...........................................................................................................................4
Product....................................................................................................................................4
Place.......................................................................................................................................4
Price........................................................................................................................................4
Promotion...............................................................................................................................5
Malaysia Airlines.......................................................................................................................5
Product....................................................................................................................................5
Place.......................................................................................................................................6
Price........................................................................................................................................6
Promotion...............................................................................................................................6
Bibliography...............................................................................................................................7
Comparison

Product Modern and comfortable Sophisticated aircraft Modern airplanes,

(describe fleet, lavish air fleet, standard latest products,
packaging- transportation and up to seating arrangements, spacious and
external date technology, along with residence comfortable seats and
appearance) comfortable seats along with three room in flight
with entertainment penthouse, entertainments
screens in all cabin class comfortable seats
of every flight along with
entertainment screens
Product Two wide bodied Three families of Narrow body fleet of
How many families of aircraft aircraft: Boeing 787, Boeing 737, and
flavors – models- Boeing 777 and Airbus Airbus A320, and wide body aircraft of
does each brand A380 and Emirates Boeing 777, along Airbus A330, A350,
offer? Executives. with cargo fleet – and A380
Boeing 777 freighter
Product Aircraft maintenance Other than passenger Beside air travel,
Does the service, handling of transportation, Etihad Malaysian Airline
company sell airport services, baggage offers cargo and offers baggage
other products handling ground and holiday services. handling ground,
besides ice cream lounge services at lounge services, and
– cars-drinks- airports. hospitality services
burgers-cloths,
mobile phones
toothpaste? If so
list.
(not counting T-
shirts or anything
with the company
name on it)

Product Travel back in time with From Abu Dhabi to Journeys are made by
us the World people you travel
What is the with
slogan?

Product Boeing 777 and Airbus Boeing 787, Airbus Boeing 737, Airbus
A380, Emirates A320, and Boeing A330, A350, and
Does the Executives 777, Cargo Boeing A380
company identify 777 freighter
its top flavors -
product? If so, list
the most popular
flavors-products.

Place Emirates Airline is Abu Dhabi – United Malaysia Airlines is

Where are the based in Dubai – United Arab Emirates. based in Kuala
dairies that make Arab Emirates Lumpur.
the ice cream
located?
Where are the
production points
located?

Place Dubai International
Where are these Airport is their centre.
products sold? All of the Emirates
flights land and depart
from gates A, B, and C
at Terminal 3 of Dubai
International Airport
Home hub for Etihad The home hub of
Airlines is Abu Malaysia Airlines is
Dhabi International Kuala Lumpur
Airport. All of their International Airport.
flights arrive and All of their flights
depart at Terminal 3 arrive and depart at
of Abu Dhabi KLIA Main
International Airport Terminal.

Place The point of sale for The point of sale for The point of sale for
Emirates Airlines is Etihad Airlines is Malaysia Airlines is
How is product Dubai International Abu Dhabi Kuala Lumpur
transported to the Airport International Airport International Airport.
point of sales?

Price
How much does The starting price for The starting price for The starting price for
each product Emirates Airline flight is Etihad Airlines is Malaysia Airline
cost? from 293 US dollars from 250 US dollars. flights is from 300
You may have to US dollars.
fill in this
question later by
researching prices
at a store or on
the web.

Promotion Strength: Strength: Strength:

How did you like  Interactive and well-  Strong website  The website has
the website? List functioning website design shows a modern look.
strengths and which attracts a solid  It is beautiful
huge amount of international and includes a
weaknesses of
each sales and internet influence. story.
traffic.  Provides through  It provides a
 Provides detailed information clear tactic for
information about about flight handling
the company, its prices and has upcoming
history and about its customer challenges and
flights. support option to the core values
 Provides help customers are outlined
information about their clearly on the
regarding queries. website.
sustainability  It also has online  The website is
practices of booking feature interactive and
company. Weakness: provides full
 Provides detailed support to
 Limited client’s queries
information about
flight prices and access and also enables
helps in online  lacks in online booking
booking. promotion of Weaknesses:
Weakness: product  It lacks detailed
 Lacks information information
about its suppliers about flights,
and distribution and research and
network. development.
 It could have been  It has limited
better if they access.
provided detailed
information about its
research and
development,
product portfolio,
and customer
feedback

Promotion Emirates Airlines Etihad Airlines’ Website of Malaysia

website offers
Does the website promotional coupons
offer any and deals at UAE
coupons- Voucher Codes to make
promotions? sure discounts for
customers on tickets
purchasing, vacation promotional codes of
planning and other
online services. Area of
special offers was made
to make passengers
aware regarding the
variety of benefits they
can receive on some
offers by using Emirates
promotional codes
website offers Airlines offers up to
promotion coupons 15% discounts on
to make your air every flight every
travel economical. destination. It has
Simple to convert released a vast
confirmed method to simply
save some cash.
Etihad are available Passengers just have
at website of Etihad to use discount code
Airlines of Malaysia Airline
during the process of
booking and can
easily save up to 15%
discount.
Promotion Yes, the company Yes, the company Yes, the company
provides a tour of its provides a tour of its provides a tour of its
Does the facilities. It could be facilities. It could be facilities. It could be
company provide rated 9/10 for a very rated 7/10 for a fine rated 7/10 for a fine
a tour of its good introduction to introduction to introduction to
facilities? Virtual visitors visitors visitors.
tour? Rate the
tour from 1-10

Promotion Yes, it is given because Yes, it is given Yes, it is given

passengers can select because passengers because passengers
Does the website their choice of class or can select their can select their
include recipes- flight to travel. choice of class or choice of class or
(possibility to flight to travel flight to travel.
customize), name
in your can Coke,
cloths, mobile
phones,
toothpaste

Promotion For being a devoted Etihad airways Malaysia Airlines

company to change support communities have united with
Does the lives, the Emirates and charity projects many social welfare
company support Airline Foundation in the UAE and groups to support the
any causes or support few well throughout the globe. communities and
charity? deserving causes. Their They help individuals needy people, and
major focus is on in their utmost time also work with
programs for of need to enhance climate care groups.
underprivileged the health of
children. everybody,
everywhere.

Promotion no games no games no game

Does the website

offer games or
interactivity? If
yes, List the types
offered- then rate
them on a scale of
1-5 for amount of
fun. 1 being
boring 5 being
really fun!
Bibliography
EA. (2021, April). Emirates Coupon Codes & Deals April 2021. Retrieved April 21, 2021,
from Codes PK: https://codes.pk/emirates-coupons

EA. (2021, April). Etihad Coupon Codes & Deals April 2021. Retrieved April 21, 2021, from
Codes PK: https://codes.pk/etihad-coupons

Emirates. (2020). Our fleet: The Emirates Experience. Retrieved April 21, 2021, from
Emirates Airlines: https://www.emirates.com/pk/english/experience/our-fleet/

Etihad. (2020). Our Fleet. Retrieved April 21, 2021, from Etihad Airlines:
https://www.etihad.com/en/fly-etihad/our-fleet

Hedrick, K. (2019, May 13). Which is the better airline Emirates v Etihad? Retrieved April
21, 2021, from Our Globetrotters: https://www.ourglobetrotters.com/emirates-v-etihad-
airline-review/

Malaysia Airlines. (2019). Our Fleet. Retrieved April 21, 2021, from Malaysia Airlines:
https://www.malaysiaairlines.com/us/en/experience/fleet.html