BRAND PRESENTATION

June 2020

1
BRAND ORIGIN

o Chilly is an intimate hygiene brand launched in Italy in the mid-80s.

o It was born as an intimate cleansing lotion with menthol.

o It was sold only in Pharmacy, where it became the first complete range for feminine intimate hygiene.

o In 2003 it was acquired by Manetti & Roberts and launched in the mass market.

o It’s always been associated to intense freshness in feminine intimate hygiene.

2
CHILLY USP
Strong USP Hero Product
• Specialist
• Fresh formula
• Freshness
• Menthol
• Young
• Premium Price

3
CHILLY PORTFOLIO
Freshness thanks to Delicate formula, Antibacterial defence pH3.5 specially for
menthol sensitive skin + anti odor intimate discomfort

Intimate cleansers: for home consumption

200ml/300ml 200ml/300ml 200ml/300ml 200ml/300ml

Gel Delicate with Antibacterial pH 3.5

Intimate wipes: for out of home consumption

12 pcs 12 pcs 12 pcs 12 pcs

Gel Delicate with Antibacterial pH 3.5

4
CHILLY GEL

CHILLY GEL
LONG LASTING NATURAL FRESHNESS

• Fresh formula, pH5.

• Enriched with Natural Menthol, for intense freshness.

• With anti-odor molecules, effective against unpleasant

odors.

• Provide a refreshing experience for your intimate area.

• Respects the natural physiological intimate balance.

• 100% biodegradable fabric wipes.

5
CHILLY DELICATE
CHILLY DELICATE
DELICACY AND SENSITIVITY

• Delicate formula, pH5.

• Enriched with Aloe and Hamamelis extracts, emollient and

soothing action.

• With anti-odor molecule, effective against unpleasant odors.

• Providing a gentle and soothing experience for your intimate

area. Gently cleans without irritating.

• Give a pleasant feeling of relief to the sensitive mucous

membranes.

• Respects the natural physiological intimate balance.

• 100% biodegradable fabric wipes.

6
CHILLY WITH ANTIBACTERIAL
CHILLY WITH ANTIBACTERIAL
DEFENSE AND PROTECTION

• Formula with antibacterial, pH5.

• Enriched with Thyme and Sage extracts, for an effective

defensive action against external bacterial attacks.

• With anti-odor molecule, effective against unpleasant odors.

• Respects the natural physiological intimate balance.

• Helps to relieve sensations of itching, giving immediate relief.

• Suitable for everyday use and in situations where you need

extra protection (after sports, after sexual activity, during
pregnancy and in case of itching).

• 100% biodegradable fabric wipes.

7
CHILLY pH 3.5

CHILLY pH 3,5
EXTRA PROTECTION

• Extra protection formula, pH 3.5 which helps preserving the

intimate physiological acidity.

• Enriched with Glycerine, which moisturises the mucous

membranes.

• With anti-odor molecule, effective against unpleasant odors

• Preventive action against intimate discomfort, even in the

most risky situations

• Respects the natural physiological intimate balance

• 100% biodegradable fabric wipes

8
CHILLY EUROPEAN PRESENCE
• Chilly leads the market in all Countries where present
market market
share position

28,7% 1st

31,5% 1st

57,1% 1st

29,2% 2nd

18,3% 2nd

Source: Nielsen Spain YE Mar’20; Nederland YE Mar’20; Slovenia YE Jan’20. RetailZoom Czechia YE Mar’20. IRI Italy Mar’20.

9
CHILLY TV CAMPAIGN 10’’

10
CHILLY SOCIAL MEDIA PRESENCE

OVER 100K YOUNG WOMEN ENGAGED

https://it-it.facebook.com/Chillyintimo/

11
CHILLY EDITORIALS
FEMININE LIFESTYLE MAGAZINES WEB

Published 25/02/2019

Published 18/01/2019

Published 23/10/2018 Published8/02/2019

Published 19/07/2018 Published 27/09/2018

Note: we do not have rights to use the editors brand name.

12
GRAPHIC GUIDELINES

13
CHILLY LOGO & FONTS

14
CHILLY VARIANTS SPECIFIC COLORS

Gel Delicate with Antibacterial pH 3.5

PANTONE

15
CHILLY FONTS

16
 Thank you
https://www.chilly.it/

https://it-it.facebook.com/Chillyintimo/