la menace des nouveaux

entrants
 Il n’existe pas de
Porter’s Five Forces Analysis barrières significatives
Company: _Exchange_ à l’entrée sur ce
marché.

High

rivalité avec les concurrents

 Pour l’instant, il n’y a pas

Le pouvoir de négociation des de concurrence sur le Le pouvoir de négociation des clients.
fournisseurs marché, les seuls 
 concurrents sur ce marché
sont la bibliothèque et la Very High High
Very High High page Instagram qui vend Low Very Low
en ligne. (Indirect)
Low Very Low
Low

La menace des produits de

substitution
 Il n'y a pas des Service
de substitution

Very High High

Low Very Low
 Threat of New Entrants
Porter’s Five Forces Analysis
There are no significant barriers to
Example: AJ’s Cereal Co. entry to the cereal market.

Very High High

Low Very Low

Buyer Power
Competitive Rivalry
Supplier Power People need food, but can skip
Companies like General Mills
have huge market share.
breakfast and are price sensitive to
Ingredients to make and package foods like cereal and often look for
cereal are all commodities. discounts and bargains.
Very High High
Low Very Low
Very High High Very High High
Low Very Low Low Very Low

Threat of Substitution

 Other breakfast foods.

 Not having breakfast.
 Drinking coffee.

Very High High

Low Very Low