THREAT OF NEW ENTRY (HIGH) THREAT OF SUBSTITUTION (HIGH)

Entering the industry is not too expensive Low cost of substitution

Economies of Scale for large farms Food can be imported
Initial investment is not too large
Porters Five forces og Farming Industry
COMPETITIVE RIVALRY
Too many competitors
Low Customer Loyalty

BARGAINING POWER OF BUYERS(HIGH) BARGAINING POWER OF SUPPLIER (LOW)

Extreme price sensitivity High ability to substitute
Homogeneous/Commodity Product Low cost of substitute
Low cost of substituting Few suppliers of raw material