Professional Documents
Culture Documents
Fa21-Bse-038 See Quiz 2
Fa21-Bse-038 See Quiz 2
Q.1:
Stakeholders: Identify key stakeholders like the organization's leadership, potential donors, and the
target audience (environmentally conscious individuals).
Values: Through workshops or surveys, identify the organization's core values (e.g., education,
community building, advocacy) and the target audience's values (e.g., convenience, reducing personal
environmental impact).
Value Impact Matrix: Create a matrix with features on one axis and stakeholder values on the other.
Assign scores based on how each feature contributes to a specific value (high, medium, low). Features
with high scores for both the organization and target audience get prioritized.
Example: A "carbon footprint calculator" feature scores high for both the organization's educational
value and the user's value of reducing their impact.
3. Incorporating Features:
Minimum Viable Product (MVP): Start with an MVP focusing on high-value features like a news feed
with educational content, tips for sustainable living, and calls to action for volunteering or donating.
User Feedback Integration: Continuously gather user feedback through surveys and A/B testing to
understand which features resonate most and iterate based on that data.
4. Measuring Success:
For the Organization: Track metrics like app downloads, user engagement (time spent, feature usage),
increased website traffic, volunteer sign-ups, and donations.
For the Target Audience: Conduct surveys to measure:
o Increased knowledge of environmental issues.
o Self-reported adoption of sustainable practices.
o Positive sentiment towards the organization and its mission.
Additional Considerations:
Accessibility: Ensure the app is accessible to users with disabilities, aligning with the value of inclusivity.
Sustainability: Design the app for energy efficiency and consider ways to promote sustainable app usage
practices within the app itself.