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Introduction to Mass
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51. ASCI stand for …………………………

A. advertising standards council of india

B. advertising scheme council of india

C. advertising system corporation of india

D. accounting system council of india

Answer: A

52. The DAVP (Directorate of Advertising and Visual Publicity) is headed by

a ………

A. president

B. chaiman

C. minister

D. director general

Answer: D

53. K.P. Kesava Menon is the Founder editor of ?

A. puschimodayam

B. deepika

C. mathrubhumi

D. kerala kaumudhi

Answer: C

54. The official News paper of BJP Kerala unit is?

A. kesari

B. samna

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C. janmabhoomi
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D. viveka c
Answer: C M
55. …………………… was India’s first Multi Lingual News Agency

A. pti

B. uni

C. samachar bharati

D. hindustan samachar

Answer: D

56. India and Easter News paper Society (IENS) now known as?

A. north eastern newspaper society

B. indian news paper society

C. press information bureau

D. national newspaper society

Answer: B

57. IFWJ stands for…………………?

A. indian federation of working journalists

B. international federation of working journalists

C. intercontinental federation of working journalists

D. none of these

Answer: A

58. Byline Means ……………………..

A. text accompanying a photograph

B. name of the author

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C. place & date
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D. edition of the news paper c
Answer: B M
59. The process of filtering a messages from source to receiver
is……………

A. filtering

B. refining

C. framing

D. gate keeping

Answer: D

60. Tabloid refers to---?

A. news paper half the size of a broad sheet

B. periodicals

C. table magazines

D. house journals

Answer: A

61. News reporting that sensationalise or over emplacing soft writing,

which is decided by some editors is means as……………………….

A. sensational journalism

B. black journalism

C. criminal journalism

D. yellow journalism

Answer: D

62. When did AIR (All India Radio) come under the department of
Information and Broadcasting?

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A. oct 24, 1941
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B. sept 3, 1940 c
C. march 2, 1950 M
D. dec 7, 1956

Answer: A

63. The Prasar Bharati Act came into force on …….

A. 1992

B. 1997

C. 1995

D. 1996

Answer: B

64. Which among the following is not a feature of Mass Media?

A. transcient

B. universal access

C. narrow scope

D. gatekeeping

Answer: C

65. Indian Institute of Mass Communication (11 MC) is located at

A. bombay

B. bengalore

C. kolkatta

D. newdelhi

Answer: D

66. What is “Reuters”?

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A. the first journal in south east asiaM
B. a british based news blong c
C. an economy based blog. M
D. internet technology chip

Answer: B

67. Which among the following pair is not correctly matched?

A. the hindu – siddharth varadarajan

B. india today – arnab goswami

C. outlook – krishnakumar

D. the week – philip mathew

Answer: B

68. In DAB, what does the letter ‘A’ stand for?

A. asterisk

B. audio

C. antenna

D. automatic

Answer: B

69. ‘Rotoscoping’ is associated with?

A. animation

B. robotics

C. new media

D. television

Answer: A

70. ‘Face book’ is an example of

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A. search option
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B. social network c
C. online paper M
D. blog

Answer: B

71. The process of improving the visibility of a webpage/website in a

search engine is called?

A. referral marketing

B. affliation

C. search engine optimization

D. social media marketing

Answer: C

72. The scholar who coined the expression – ‘The Medium is the Message”
is well renown for his concept of “Global Village”.

A. albert bandura

B. marshall mcluhan

C. leode genero

D. wilbur schram

Answer: B

73. Prannoy Roy is associated with which among the following media?

A. cnbc

B. sakshi t v

C. ndtv

D. ibn lok mat

Answer: C

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74. Indian Foundation for Public Relations education and Research (IFPR)
is based
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A. new delhi
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B. imphal

C. bombay

D. hyderabad

Answer: A

75. IPRA’s (International Public Relations Association) code of Athens was

adopted in the year?

A. 1970

B. 1962

C. 1988

D. 1965

Answer: D

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