THE GROWTH AND IMPACT

OF THE

E-COMMERCE INDUSTRY

A Seminar Report Submitted in Partial

Fulfillment of the Requirement Award of

The degree of

“MASTER OF BUSINESS ADMINISTRATION”

Supervisor: Student Name:

MISS. URVASHI DHIMAN Gaurav Singh
Assistant Professor Roll No.- 2306000008

FACULTY OF COMMERCE & BUSINESS STUDIES

MOTHERHOOD UNIVERSITY, ROORKEE

DISTRICT HARIDWAR, UTTRAKHAND

2024
 ACKNOWLEDGEMENT

It is our privilege to express our deep sense of gratitude and thanks to our supervisor,
Miss. Urvashi Dhiman Faculty of commerce and Business Studies, Motherhood
University, Roorkee for giving me this opportunity I also thankfully acknowledge the
Dean, Faculty of Commerce & Business Studies. Dr. P.K. Aggrawal who gave us
their valuable suggestions for their busy schedule.

Our heartiest gratitude to our parent, family members and mentors for their continuous
Encouragement and blessings, best wishes, and moral support which was a constant source of
assurance, guidance, strength, and inspiration to us.

Finally, we would like to express our deepest gratitude to almighty and thank him from the
bottom of our hearts.

PLACE: MOTHERHOOD UNIVERSITY

DATE: ……………………….
Name of the student
 CERTIFICATE

This is to certify that the project entitled “the growth and impact of the ecommerce industry” being
submitted by Mr. Gaurav Singh in partial fulfillment for the award of the degree Master of Business
Administration” 2nd semester to Motherhood university, Roorkee, a record of bonafied work carried out by
him under my guidance and supervision.

MISS. URVASHI DHIMAN

Assistant Professor
(signature)
 DECLARATION

I hereby declare that the project works with the title study on the growth and impact of the
ecommerce industry Submitted me for fulfilment of the degree of “MASTER OF
BUSINESS ADMINISTRATION” in commerce department the MOTEHRHOOD
UNIVERSITY of is my origin and has not been submitted earlier to any other
university/Institution for the fulfillment of the requirement for any course of study. I also
declare that no chapter of this manuscript in whole or in part has been incorporated in this
report from any earlier work done by me. However, extracts of any literature which has been
used for this report has been duly acknowledge providing details such literature in the
reference.

Name: Gaurav Singh

Abstracts:

E-commerce buying and selling activity where the activity of sellers and buyers are carried out through the
internet. This study aims to illustrate the impact of using E-Commerce, especially for the benefits of E-
Commerce for business strategies. There are several ways to develop business both manually and computers.
But in this era of the global economy, not only is the work process computerized, but the sales
process also utilizes these facilities. The goal is to use e-commerce to attract more consumers because it can
reach wider consumers. This research uses descriptive qualitative method and literature study based on
previous research. So is it enough to make E-Commerce an industry that will experience an increase in sales
results? Of course not, but the more quality E-Commerce that is created will further increase profits for the
company.
1.Introduction
Ecommerce has come a long way since the CompuServe launch in 1969. Driven by changes in technology
and global circumstances, ecommerce is growing and shows no sign of stopping. Sales in online stores are
expected to reach 22% of global retail sales by 2023, compared to 14.1% in 2019

What is ecommerce?
E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting
of funds or data, over an electronic network, primarily the internet.

Growth and impact of e-commerce industry:

Growth od e-commerce has come a long way since the CompuServe launch in 1969. Driven by changes in
technology and global circumstance, ecommerce is growing and shows no sign of stopping. Sales in online
stores are expected to reach 22% of global retail sales by 2023, compared to 14.1% in 2019.
E-commerce has significant impact on the economy, with far-reaching effects on business consumers, and the
overall market. Learn how ecommerce influences economic growth, job creation, and consumer behavior
In 2023, global retail e-commerce sales reaches an estimated 5.8 trillion U.S. Projection indicate a 39%
growth.
The company's approach to e-commerce management must fit into the overall business strategy. To be
effective, such e-commerce management must take into account the importance of advertising in modern
business and must understand the similarities and differences that have become clear through the analysis of
offline and online advertising. While companies with established offline brands must ensure that their online
offerings are consistent with existing communication, it is very important that online advertising must be
adapted to the specific media used to communicate
Fan stated that E-commerce can be interpreted as buying and selling products via the internet, also
every transaction that is completed only through electronic steps is considered as e-commerce. Whereas
Thompson explained that the use of internet technology can provide great benefits to the competitive
business world. With e-commerce, ordering goods can be done from various regions by consumers. In the
current technological era, consumers do not have to bother to be able to make purchases in E-Commerce [5].
Many consumers also use social networks to sell products. there are clear differences in the goals of online
social networking and E-Commerce sites. The purpose of online social networking is to support

E-Commerce Industry

E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online
services or over the Internet. The term was coined and first employed by Dr. Robert Jacobson, Principal
Consultant to the California State Assembly's Utilities & Commerce Committee, in the title and text of
California's Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore (D-L.A.)
and enacted in 1984. Electronic commerce draws on technologies such as mobile commerce, electronic
funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data
interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is
in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the
electronics industry.

Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life
cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include
the purchase of online books (such as Amazon) and music purchases (music download in the form of
digital distribution such as iTunes Store), and to a less extent, customized/personalized online liquor store
inventory services. There are three areas of e-commerce: online retailing, electronic markets, and online
auctions. E-commerce is supported by electronic business. E-commerce regulates the demand landscape. E-
commerce and technology are affecting how quickly sales transactions are completed. There is a global
impact of e-commerce on business and the economy. E-commerce has a global impact on the economy.
Features growth and impact of ecommerce industry:

1.User-friendly structure: User-friendly access is one of the most important e-commerce features that client
look for in an e-commerce website. Customers will switch to other online retailers if they have trouble using

your websites or can’t find what they’re looking for.

2. Global reach: E-commerce, as I already mentioned, is everything. Being everywhere makes it incredibly
practical for us, the users. You can live in New York City and shop for products all over the world. Because
the goods or service is available from anywhere, the customer is wide and the business grows as a result.

3. Information Density: Rich information is made available to the buyer before, during, and after the purchase
of a good or service thanks to e-commerce. These data are better in quality and less expensive to give and
receive.

4. Customer Reviews: Create a section on the online store’s website where customers can read product
reviews. Reviews are essential for any online business because clients would not have the opportunity to
actually check a product; instead, they would likely rely on reviews left by other customers.Platforms that
allow customers to leave reviews on products to help others make informed decisions.

5. Mobile Responsiveness: To improve your conversion rate and keep clients satisfied, make sure your
website design is automatically adjusted for the size and form of phones. Mobile responsiveness to reach more
people
E-commerce businesses may also employ some or all of the followings:

• Online shopping for retail sales direct to consumers via Web sites and mobile apps, and conversational
commerce via live chat, chatbots, and voice assistants;

• Providing or participating in online marketplaces, which process third party business-to-consumer (B2C)
or consumer-to-consumer (C2C) sales;

• Business-to-business (B2B) buying and selling;

• Gathering and using demographic data through web contacts and social media; • Business-to-business
(B2B) electronic data interchange;

• Marketing to prospective and established customers by e-mail or fax (for example, with newsletters);

• Engaging in pretail for launching new products and services;

• Online financial exchanges for currency exchanges or trading purposes.

commonly written as e-commerce or e-commerce, is the trading or facilitation of trading in products or

services using computer networks, such as the Internet. Electronic commerce draws on technologies such
as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online
transaction processing, electronic data interchange (EDI), inventory management systems, and automated
data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one
part of the transaction's life cycle, although it may also use other technologies such as e-mail.
Opportunities in e-business are growing as the world becomes more interconnected on
the web.

1) Information Technology (IT) plays a major role in the effective running of business.
2) Information Technology has a great influence in the way we do business.
The use of right technology has the potential to revolutionize business process and organisations and make
them more efficient. Mobile commerce and cloud computing has the capability to modernize the business.
3) With the help of Cloud computing we can transforms the economics hardware and software at the same
time. It allows consumers and business to use applications without installing and access their personal files at
any computer with internet access.
Example: Accessing our mails (No need of any software or a server to use them)
4)We just need an internet connection and we can start sending emails. The server and email management
software is all on the cloud (internet) and is totally managed by the cloud service provider.

The impact of digitalization on trade is seen in trade statistics. Information and communications technology (ICT)
goods play a crucial role in enabling the digitalization of our economies.

In 2017, ICT goods exports amounted to almost $2 trillion. This trade is highly concentrated. In fact the top 10
exporters – mainly from East Asia and some developed economies – account for more than 99% of all
exports.

Exports of ICT services, which comprise both telecommunications, information and computer services, have
grown faster than services’ trade in general and amounted to $568 billion in 2017.

Meanwhile, digitalization has made more services tradable by enabling their delivery over ICT networks. The
value of the exports of services that are digitally deliverable amounted to some $2.9 trillion in 2018, or about
half of all services exports.

Such exports increased substantially across all regions during the period 2005–2018, with the highest growth
rate in developing countries, especially in Asia. In Africa and other developing regions, exports of such
services have been growing as well but from a lower level.
E-commerce offers consumers the following advantage
 Easy to compare products: Instead of going from store to store, customers can browse multiple websites to quickly
compare products. This makes it easier to make informed purchases.
 Shop from anywhere: Customers can shop at home, at work, or on vacation. Easy shopping from anywhere makes
the whole process more convenient for customers.
 Browse a wide range of products: There’s no limit to how many products you can sell in an online store, so
customers get access to a wider range of products online.
 Access to product information: You can use product descriptions and details to provide in-depth information about
products that customers can’t get in a physical store.
 Save time: Quicker shopping and no driving allow customers to save time when they shop online, and time is
valuable to everyone.
 With e-commerce, businesses save a significant amount of money and time on advertising. No need for printed
catalogues. Thanks to the advantages of online shopping, you can truly show off your product – easily, quickly,
creatively and affordably.
 Businesses may also use different channels for reaching out to a unique audience, also known as community
outreach. On social media, you have a chance to find a whole new demographics. One of the best ways to
accomplish this is through Instagram marketing.
 Saving time is one of the major benefits of e-commerce. Customers can order anything you need online,
even groceries to cook. E-shops are open 24/7/365, so you can shop at any time. There is no issue with
ordering in the evening or even during the night.

E-commerce offers consumers the following disadvantage

Security Risks: he risks of security breaches and online fraud have also increased with the increase in online
transactions. Cybercriminals can use various tactics to access sensitive customer data and business
information, such as hacking, phishing, and malware attacks. This can lead to a loss of customer trust and
damage your business’s reputation. To mitigate these risks, eCommerce businesses in India must invest in
robust security measures, such as SSL certificates, firewalls, and encryption, and train employees on best
practices to protect against security threats.

Dependence on Technology: eCommerce businesses in India depend highly on technology, including web
development tools, hosting services, and online payment systems. Therefore, any technical issue or system
outage can disrupt operations and result in a loss of revenue. Additionally, the rapid pace of technological
change means that businesses must stay updated with the latest trends and updates, which can be time-
consuming and costly. To address this, businesses in India must have contingency plans for technology
failures and allocate sufficient resources for ongoing maintenance and upgrades.

Increased Competition: The growing popularity of eCommerce in India means that businesses must
compete with many online retailers, including established players and new entrants. This can make it
challenging for businesses to differentiate themselves and attract customers. To stand out in a crowded
market, eCommerce businesses in India must invest in marketing and branding strategies that effectively
communicate their unique value proposition and provide a superior customer experience.
Customer Service Issues
Providing excellent customer service is critical to the success of any eCommerce business, and it can be
challenging in the Indian market. For example, online customers may have difficulty navigating the website,
finding the needed products, or processing their payments. Additionally, shipping and delivery issues, such as
delayed or damaged packages, can lead to customer complaints and negative reviews. To address these issues,
businesses must invest in user-friendly websites and efficient order fulfillment processes and provide timely
and effective customer support.

Lack of Physical Interaction with Customers

Unlike traditional retail stores, eCommerce businesses in India have limited opportunities for face-to-face
interactions with customers. This can make building strong customer relationships and establishing brand
loyalty difficult. To overcome this challenge, businesses can leverage social media and email marketing to
engage with customers and provide personalized offers and incentives.
Shipping and Handling Challenges
Shipping and handling can be a significant challenge for eCommerce businesses in India. The vast geographic
area, poor infrastructure, and regulatory restrictions can make timely and cost-effective delivery difficult. To
address this, businesses must partner with reliable logistics providers and develop efficient supply chain
management systems that track inventory, optimize shipping routes, and provide real-time updates to
customers.

Difficulty in Establishing Trust

Building trust is critical to the success of eCommerce businesses in India, especially for new entrants in the
market. Customers may be hesitant to purchase from an unknown brand or website, particularly if they have
concerns about the security of their personal information or the quality of the products. To establish trust,
businesses must invest in building a strong brand identity, offering secure and reliable payment options, and
providing clear and accurate product information and customer reviews.

Limited Sensory Experience

eCommerce businesses in India are limited in their ability to provide a sensory experience to customers.
Customers cannot touch, smell, or taste products, which can be a disadvantage, especially for food, clothing,
and cosmetics. eCommerce businesses can address this disadvantage by providing high-quality images and
videos, detailed product descriptions, and leveraging customer reviews and ratings. Offering free samples or
trials can also give customers a tactile experience and help build trust and loyalty.

Inability to Inspect Products

Another disadvantage of eCommerce for businesses in India is the inability to inspect products before
purchase. As a result, customers may be hesitant to purchase products online without physically inspecting
them, especially for high-value items such as electronics and jewelry. eCommerce businesses can address this
disadvantage by providing detailed product descriptions, images, and videos, offering customer reviews and
ratings, and providing a clear return and refund policy.

Legal and Regulatory Compliance

eCommerce businesses in India are subject to various legal and regulatory compliance requirements,
including data privacy, consumer protection, and tax laws. Non-compliance can result in hefty fines and legal
issues, which can be challenging for small and medium-sized businesses. eCommerce businesses should
invest in understanding the legal and regulatory requirements in their industry, region, and country and ensure
that they comply. They should also partner with legal and financial experts to help navigate complex legal and
tax issues.
.

Types of e-commerce
Business-to-Business (B2B): A B2B model of business involves the conduct of trade between two or more
businesses/companies. The channels of such trade generally include conventional wholesalers and producers
who are dealing with retailers.

Business-to-Consumer (B2C): Business-to-Consumer model of business deals with the retail aspects of e-
commerce, i.e. the sale of goods and/or services to the end consumer through digital means. The facility,
which has taken the business world by storm, enables the consumer to have a detailed look at their proposed
procurements before placing an order. After the placement of such orders, the company/agent receiving the
order will then deliver the same to the consumer in a convenient time-span. Some of the businesses operating
in this channel include well-known players like Amazon, Flipkart, etc.

This mode of purchase has proved to be beneficial to the consumers when compared to the traditional method,
as they are endowed with access to helpful contents which may guide their purchases appropriately.

Consumer-to-Consumer (C2C): This business model is leveraged by a consumer for selling used goods
and/or services to other consumers through the digital medium. The transactions here are pursued through a
platform provided by a third party, the likes of which include OLX, Quickr, etc.

Consumer-to-Business (C2B): A C2B model is the exact reversal of a B2C model. While the latter is
serviced to the consumer by a business, the C2B model provides the end consumers with an opportunity to
sell their products/services to companies. The method is popular in crowdsourcing based projects, the nature
of which typically includes logo designing, sale of royalty-free photographs/media/design elements, and so on
and so forth.

Business-to-Administration (B2A): This model enables online dealings between companies and public
administration, i.e. the Government by enabling the exchange of information through central websites. It
provides businesses with a platform to bid on government opportunities such as auctions, tenders, application
submission, etc. The scope of this model is now enhanced, thanks to the investments made towards e-
government.

Consumer-to-Administration (C2A): The C2A platform is meant for consumers, who may use it for
requesting information or posting feedbacks concerning public sectors directly to the government
authorities/administration. Its areas of applicability include:

 The dissemination of information.

  Distance learning.
 Remittance of statutory payments.
 Filing of tax returns.
 Seeking appointments, information about illnesses, payment of health services, etc.

Factors contributing in India E-commerce growth

While the economy of India might look rather gloomy at the moment, there is one sector that continues to
grow in leaps and bounds and that is online retail, or the e-commerce sector. With more and more Indians
using the internet, the revenue of e-commerce companies could very well triple over the next few years to 504
billion rupees. And when we talk about retail, it is not just Flipkart, Amazon and Jabong any longer, there are
over 300 big players in the market with similar offerings.

Over the last few years, e-commerce growth in India has witnessed unprecedented growth and there has
been a boom in the number of websites launched that sell everything from books and appliances to baby care,
household furniture, gourmet food and even flight tickets. With social media at the helm, e-commerce is set to
be a humongous revolution in marketing and sales.

Despite the pandemic and the closing down of a number of small and traditional businesses, e-commerce
flourished and continues to do so in the post pandemic era. To understand e-commerce and help startup
businesses, Coffee Mug is an AI networking platform outfitted with a highly qualified team of analysts,
incubators, accelerators and mentors with diverse backgrounds. In the age of e-commerce, it is almost
immoral for a business to not sell online; it would be foolish not to take advantage of the fact that one can
build a customer base from anywhere without the restriction of boundaries. An online store is comparable to
an independent retail store and a marketplace is more like a virtual mall.
Role of growth and impact of e-commerce industry:

 Boosting Economic Growth: E-commerce has played a pivotal role in stimulating India’s economic growth.
It has provided a platform for small and medium-sized enterprises (SMEs) to compete in the global market by
reducing barriers to entry. The online marketplace has enabled businesses to reach a wider customer base,
expanding their market presence beyond geographical limitations. Moreover, e-commerce has facilitated the
growth of new industries such as logistics, digital payments, and warehousing, generating employment
opportunities and contributing to GDP growth.
 Empowering MSMEs and Startups: Micro, Small, and Medium Enterprises (MSMEs) form the
backbone of India’s economy, and e-commerce has become a catalyst for their growth. By providing a
digital platform, e-commerce has enabled MSMEs to overcome traditional barriers such as limited
resources, marketing challenges, and distribution constraints. Through online marketplaces, these
enterprises can reach a national and even global audience, helping them scale up their operations,
increase sales, and enhance profitability. E-commerce has also played a vital role in promoting
entrepreneurship by providing a launchpad for startups to enter the market with minimal upfront costs.
 Digital Payments and Financial Inclusion: E-commerce has played a crucial role in driving the
adoption of digital payments in India. With the introduction of various payment platforms, such as
mobile wallets and UPI (Unified Payments Interface), e-commerce transactions have become secure,
convenient, and cashless. This has not only facilitated smoother online transactions but has also
 contributed to the government’s goal of financial inclusion by providing access to digital banking
services to a large section of the population.
 Job Creation and Employment Opportunities: The growth of e-commerce has created a significant
number of job opportunities across various sectors. It has given rise to new roles such as e-commerce
managers, digital marketers, content creators, and customer support professionals. Furthermore, the
expansion of e-commerce has increased the demand for logistics and delivery personnel, providing
employment to a large number of individuals. This has not only contributed to reducing unemployment
but has also improved the overall socio-economic conditions in the country.

Government Initiatives towards the growth of E-Commerce in India:

•The role of Government in increasing growth of e-commerce is very important plays a huge role
in the growth of Indian Economy.

•Since 2014, Government of India has announced various initiatives such as

The role of government in electronic commerce is partially dependent on the role that each government
perceives it has in commerce itself. Governments adopt differing degree of internation within the commercial
world, and this directly affects their participation in this world.
Needs e-commerce in industry:
When compared to brick-and-mortar stores, which are more or less restricted by their region, e-commerce
stores have no such limitations, which greatly enhances the reach of the business. By developing a single
Ecommerce website, you can sell to anyone on the globe.

E-commerce offers unparalleled convenience and efficiency to businesses in the industrial sector. With online
platforms, businesses can browse through a vast array of products, compare prices, and place orders from the
comfort of their offices or worksites.

This eliminates the need for physical visits to multiple suppliers , saving valuable time and resources. The
ability to access a wide range of products at the click of a button streamlines the procurement process and
enhances operational efficiency.

E-commerce platforms promote transparency by offering detailed product information and transparent
pricing. This empowers businesses to make informed decisions based on accurate product specifications and
pricing details.
Furthermore, the competitive nature of e-commerce drives suppliers to offer competitive prices, benefiting

businesses by enabling them to find cost-effective solutions without compromising on quality.

E-commerce has the capability to integrate all inter-company and intra-company functions, meaning that the
three flows (physical flow, financial flow and information flow) of the supply chain could be also affected by
e-commerce. The affections on physical flows improved the way of product and inventory movement level
for companies. For the information flows, e-commerce optimized the capacity of information processing than
companies used to have, and for the financial flows, e-commerce allows companies to have more efficient
payment and settlement solutions.[54]

In addition, e-commerce has a more sophisticated level of impact on supply chains: Firstly, the performance
gap will be eliminated since companies can identify gaps between different levels of supply chains by
electronic means of solutions; Secondly, as a result of e-commerce emergence, new capabilities such
implementing ERP systems, like SAP ERP, Xero, or MegaCentre, have helped companies to manage
operations with customers and suppliers. Yet these new capabilities are still not fully exploited. Thirdly,
technology companies would keep investing on new e-commerce software solutions as they are expecting
investment return. Fourthly, e-commerce would help to solve many aspects of issues that companies may feel
difficult to cope with, such as political barriers or cross-country changes. Finally, e-commerce provides
companies a more efficient and effective way to collaborate with each other within the supply chain. [54]
CONCLUSION
E-commerce still represents one of the business methods that take advantage if done the right way, even if the
stock market and commodities fell, but E-Commerce still able to survive and receive high transaction. E-
commerce has a tremendous opportunity in the course of or business in Malaysia. In addition, it is also to
introducing new techniques and styles in a transaction. Use the extensive E-Commerce in the Internet world is
actually much better to bring the goodness of the individual or the state.

E-Commerce has undeniably become an important part of our society. The successful companies of the
future will be those that take E-Commerce seriously, dedicating sufficient resources to its development.
ECommerce is not an IT issue but a whole business undertaking. Companies that use it as a reason for
completely re-designing their business processes are likely to reap the greatest benefits. Moreover,
ECommerce is a helpful technology that gives the consumer access to business and companies all over the
world.

The landscape of e-commerce has undergone a remarkable evolution, shaping the way businesses operate and
consumers shop. In this comprehensive overview, we delve into the multifaceted impact of e-commerce on
industries, economies, and the daily lives of people
S.NO. PARTICULAR PAGE NO. Sign

TABLE OF CONTENT
3. OBJECTIVES:
(1) To understand Indian E-Commerce industry and its progress.
(2) To have a better understanding of the E-Commerce industry's impact on the growth of other
sectors in India.
(3) To get an understanding of new trends and their impact on the E-commerce industry's growth.
(4) To quantify the concerns and difficulties that must be addressed and set the research agenda
through SWOT analysis.
4. RESEARCH GAP:
Prior Studies show that the COVID-19 pandemic resulted in a surge in E-Commerce sales of practically
every possible commodity and service, but no specific studies were carried out in Indian context. Quite
a few research was undertaken on the predicted E-Commerce industry breakthroughs after outbreak of
COVID-19. The purpose of this study is to examine the present and projected developments and also
to highlight the impediments and suggest means to overcome the same in the E-Commerce Industry in
India.
5. RESEARCH AGENDA:
(1) To study the impact of COVID-19 outbreak on India’s E-Commerce business.
(2) To conduct a SWOT analysis for proper understanding of the E-Commerce sector and its rapid
development.
(3) To conduct a development study and design a futuristic method to cater to various segments of
business.
(4) To devise mechanisms against cyber-attacks and threats pertaining to E-Commerce industry

6. METHODOLOGY:
The information for this study is gathered from journals, published papers, reports from newspaper and
government portal
REFERENCES

[1] Mukherjee, S., & Michael, H. (2016). Modern Trends, Challenges and Opportunity of E-Commerce in
India–An Overview. Challenges and Opportunity of E-Commerce in India–An Overview (June 29, 2016).
Crossruff/DO If

[2] Kalia, P. (2013). Electronic Retailing in India: Past, Present & Future. Retail Sector in India
Opportunities and Challenges, KG Graphics, Amritsar, India. 288–304. Google Scholar

[3] Upasna, R., & Rebello, S. (2014). E-Commerce Growth and Opportunities in Indian Scenario - A Survey
on Ecommerce. International Journal of innovative Research in Computer and Communication Engineering,
2(5), 419–426. Google Scholar

[4] Indrajit, P., & Nongoma, J. (2007). Globalisation, IT and Ecommerce in India: Issues and Challenges.
Journal of Global Economy, 3(4), 255–261. Crossruff/DO If

[5] Tapan, K. (2018). Growth and Emerging Trend of E-Commerce in India. Open Access International
Journal of Science and Engineering, 3(1), 21–24. Google Scholar

[6] Singh, A., & Chawla, N. K. A Review on Strategies for growing E-commerce in India. Asian Journal of
Technology & Management Research [ISSN: 2249–0892], 6(1), 33-36. Google Scholarf

[7] Sharma, P. (2020). Futuristic Growth Analysis of Ecommerce Companies and Emerging Strategies
Applied by Them to Increase Bill Volume and Market Share, Suggestions to Improve Local Ecommerce
Business According to New Trends. Journal of Information’s Systems & Operations Management, 14(2),
170–177. Google Scholarf

[8] Ray, S. (2011). Emerging trend of e-commerce in India: Some crucial issues, prospects and challenges.
Computer Engineering and Intelligent Systems, 2(5), 17-35. Google Scholarf

[9] Vartak, N., & Srivastava, S. (2017). Sortation in Ecommerce Logistics in India: Design Principles for
Scalability & Flexibility. In Proceedings of the 3rd World Conference on Supply Chain Management, 1(1),
92-97. Crossruff/DO If

[10] Priyanka, T., & Sudha, B. (2019). Issues and Challenges of E-Commerce in India. International Journal
of Research in Advent Technology, 7(3), 1640-1645. Google Scholarf

[11] Kumari, P. R., & Narula, S. (2019). E commerce and its effect on the retail market in India. Globus-An
International Journal of Management and IT, 11(1), 21-23. Google Scholarf

[12] Mitra, A. (2013). E-Commerce In India- A Review. International Journal of Marketing, Financial
Services & Management Research, 2(2), 126–132. Google Scholarf
 TABLE OF CONTENTS

S.NO. PARTICULAR Page. Signature

No.
1 Introduction 1
What is ecommerce
Growth and impact of industry
E-commerce industry
2 Features growth and impact of ecommerce industry 2
3 E-commerce business may also employ some of all of the 3
following:
4 Opportunities of e-business 4
5 Advantages and disadvantages of ecommerce 5-8
6 Types of ecommerce’s 9
7 Features contribute in India growth 10
8 Growth initiatives towards the growth of ecommerce’s 11
in India
9 Need e-commerces in industry 12
10 13
Conclusion