Strength
1. Loyal customers base
Opportunities
1. Innovation of work place.
2. Providing new products like
lumbers and tiles
3. Increasing number of houses
4. Strategic and accessible location.
Threats
1. Increasing number s of
competitors
2. Expansion of roads in front of
business establishment
3. Uncertain economic conditions.
4. Government rules
5. Old business with high loyal
customers’ base.
6. Substandard products.
SWOT Matrix for Green Ark Marketing
Weaknesses
1. Limited stocks
2. Provide products discount 2. Product misplace
depends on the total purchase. 3. Lack of security
3. Low delivery charge for high 4. Small space for new products
volume of product purchase. 5. Small parking space
4. Dealers of constructions and 6. Pricing competition
electrical supplies
5. Accept COD’s and money
transferring as terms of payments.
6. Delivery is on time
7. Good attitude of the staff
8. Health and safety measures for
staff, workers, and customers.
SO Strategies WO Strategies
1.Add truck and hire labors for more 1. Arrange for organize product
deliveries.(S4,O3) display and space for new product
to sale.(W2,O2)
2. Parking space for customers and
install CCTV for security.
(W3,W4,O1)
ST Strategies WT Strategies
1. Value every customer and create 1. Building new store in accessible
strong relationship to them by area, with CCTV surveillance 24
offering standard and substandard hours and wide parking space for
with affordable price. (S6,S7,T1) customers.(W3,W4,T1)
2. Insurance and health benefits for
company and workers.(S8,T3)
3. place product trend and pair price
to competitors.(S6,T5)
 Strategic Alternatives
Place trend products and pair Arrange product to be organize
price to competitors. and space for new product to
sell
Weight AS TAS AS TAS
Opportunities

1. Innovation of work place. 0.20 2 0.40 3 0.60

2. Providing new products like 0.10 4 0.40 4 0.40
lumbers and tiles
3. Increasing number of houses 0.15 - - - -
4. Strategic and accessible location. 0.05 - - - -

Threats

1. Increasing number s of 0.10 - - - -

competitors

0.10 - - - -
2. Expansion of roads in front of
business establishment
3. Uncertain economic conditions. 0.05 1 0.05 2 0.10
4. Government rules 0.05 - - - -
5. Old business with high loyal 0.10 - - - -
customers’ base.
6. Substandard products. 0.05 4 0.20 3 0.15
7. Changing preference of customer. 0.05 3 0.15 3 0.15
Total 1.00

Strength

1. Loyal customers base 0.10 2 0.10 1 0.10

2. Provide products discount depends 0.05 4 0.20 2 0.10
on the total purchase.
3. Low delivery charge for high
0.06 1 0.06 1 0.06
volume of product purchase.
4. Primary dealers of constructions
and electrical supplies 0.10 1 0.10 3 0.30
5. Accept COD’s and money 0.10 - - - -
transferring as terms of payments.
6. Delivery is on time 0.05 - - - -
7. Good attitude of the staff 0.08 - - - -
8. Health and safety measures for 0.08 - - - -
staff, workers, and customers.
Weaknesses

1. Limited stocks 0.08 4 0.32 4 0.32

2. Product misplace 0.05 3 0.15 4 0.20
3. Lack of security 0.10 - - - -
4. Small space for new products 0.07
5. Small parking space 2 0.14 2 0.14
0.02 - - - -
6. Pricing competition
0.06 4 0.24 4 0.24
Total 1.00 2.51 2.86
 Base on the result, the best strategic alternative for Green Ark Marketing with a result of 2.86 is
to arrange their product to be organize and can easily see by their staff. Through this way, their products
is in right placing that can easily determine the seller and it can give another place for new product to be
display. The other best strategic alternative with the result of 2.51 is place trend products and pair price
to competitors.