Chah-Hut Cafe

OUR BIG IDEA

Chah-Hut Cafe’s mission is to become the
recognized leader in its target market for providing
an outstanding selection of premium bagged
coffees and coffee drinks.
INDUSTRY OUTLOOK

15-20 1.5-2 M 85% 15k-20k 10%

Shops in the In Combined Average Gross In Revenue per Revenue Increase
Multan Revenue Margin Worker per Year

SUCCESS
THE MARKET
CUSTOMER SEGMENTATION

21% 10% 29% 40% 7%

Local Residents Tourists Passing Travelers Students Local Businesses

CUSTOMERS GROWTH YR1 YR2 YR3

Local Residents 2% $15000 $15300 $15606
Tourists 5% $25000 $26250 $27563
Passing travelers 5% $20000 $21000 $22050
Students 1% $5000 $5050 $5101
Local Businesses 1% $5000 $5050 $5101
TOTAL 2.8% $70000 $72650 $75420
OUR PREMIUM OFFERINGS

All types of Chaah

Deluxe Coffee Drinks

Delicious parathas
OUR PREMIUM OFFERINGS

Flavored Lussi

Delicious Local Food

Sub Keh Do Corner

REVENUE MODEL

Chaah Coffee Beverages Local Food

• 5 to 5 different varieties • Variety of coffee beverages • Direct sale of food products

• Differing flavors, brew strengths, and • Three different size cups • Locally sourced

different regions • Priced from 60/Rs for a 12-ounce drip • Reputable and recognizable vendor and/or

• Priced according to type coffee to 90/Rs for a 20-ounce latte chefs.

• Ranging 30 to 70 Rs • Provides a steady and reliable source of • May include sandwiches, samosa,fries,

income pastries, and cookies

• Highly predictable and high margin

SALES FORECAST

3 YEAR SALES SUMMARY YR1 YR2 YR3

TOTAL SALES Rs702,000 Rs772,200 Rs849,420

TOTAL COGS Rs212,000 Rs222,600 Rs233,730

NET PROFIT Rs490,000 Rs549,600 Rs615,690

ANNUAL SALES & GROSS PROFIT

Rs900,000 Rs849,420.00

Rs800,000 Rs0

Rs700,000

Rs600,000

Rs500,000

Rs400,000

Rs300,000

Rs200,000

Rs100,000
 Rs772,200.00
Rs702,000.00
Rs615,690.00
Rs549,600.00
Rs490,000.00

Rs212,000.00 Rs222,600.00 Rs233,730.00

YR1 YR2 YR3

TOTAL SALES TOTAL COGS NET PROFIT
KEY TIMELINE GOALS

20/1/20 10/2/20 28/2/20 15/3/20

Business / Marketing Plan

Secure Funding

Build Out

Grand Opening

Achieve 100+ Daily Customers

THE TEAM

MANAGER Gul fam Haider

 OWNER KEY EMPLOYEE
Saqib Jabbar Zohaib
Hassan
BUSINESS RATIOS

FINANCIAL RATIOS YR1 YR2 YR3 LIQUIDITY RATIOS YR1 YR2 YR3

PROFIT MARGIN 12.07% 14.95% 17.66% ACID TEST 2.34 3.66 6.67
ASSETS TO LIABILITIES 2.83 4.24 7.44 CASH TO ASSETS 0.83 0.86 0.90
EQUITY TO LIABILITIES 1.83 3.24 6.44

ASSETS TO EQUITY 1.55 1.31 1.16

SUCCESS RATIOS YR1

20%

16%

12%

8%

4%

0%
 7

0
YR2
PROFIT MARGIN ACID TEST
MAJOR COMPETITORS

Balli’s tea spot – 8-9 Km

Started the Tea spot in Multan in around 2006-2007. Revenues exceeded around 0.5 to 0.7M yearly. Average gross revenue is
250,000- 300,000..

Gup Shup– 3-4 km

Second fast running Tea point in Multan. Established in 2015.

Pirch Piyali– 4-5 Km

The third largest nowadays tea point. Established in 2019 and having some great business success and return in term of revenues.
REQUIRED FUNDING

OTHER INVESTMENT DEBT INVESTOR

Rs55,000 – 21% Rs100,000 – 39%

BANK OWNER EQUITY

Rs50,000 – 20% Rs50,000 – 20%

Chah Hut Cafe 13
USE OF FUNDS

LEASE DEPOSIT 1%

INITIAL LEASE PAYMENTS 3% FF&E 24%

MISCELLANEOUS COSTS 8%

IMPROVEMENTS 20%

WEBSITE DEVELOPMENT 2% FIXED STARTUP

EXPENSES
RETAIL BUSINESS INSURANCE 2%

WORKING CAPITAL 28%

MARKETING 4% COFFEE SUPLIES INVENTORY 8%
THANK YOU!

CONTACT US AT:

Saqib Jabbar

info@chahhutcafemultan.com

030-6356575
Chah Hut Cafe 16