1. Elucidate the role of Consumer behaviour in Marketing. 10 10
2. Explain the role of consumer research in marketing 10 10
3. Explain Freudian Theory of Personality. 10 10
Q.No Assignment Set – 2
Questions Marks Total Marks
4. Explain the consumer buying process. 10 10
5. Write Short Notes on the following:
a) Differential Threshold
b) Subliminal Perception 5*2 10
6. Discuss the Diffusion of Innovation with a suitable example. 5+5 10
1. Elucidate the role of Consumer behaviour in Marketing. 10 10
2. Explain the role of consumer research in marketing 10 10
3. Explain Freudian Theory of Personality. 10 10
Q.No Assignment Set – 2
Questions Marks Total Marks
4. Explain the consumer buying process. 10 10
5. Write Short Notes on the following:
a) Differential Threshold
b) Subliminal Perception 5*2 10
6. Discuss the Diffusion of Innovation with a suitable example. 5+5 10
1. Elucidate the role of Consumer behaviour in Marketing. 10 10
2. Explain the role of consumer research in marketing 10 10
3. Explain Freudian Theory of Personality. 10 10
Q.No Assignment Set – 2
Questions Marks Total Marks
4. Explain the consumer buying process. 10 10
5. Write Short Notes on the following:
a) Differential Threshold
b) Subliminal Perception 5*2 10
6. Discuss the Diffusion of Innovation with a suitable example. 5+5 10
- In addition to atmospheric oxygen, other environmental factors such as moisture, acids, bases, and salts can also contribute to corrosion through direct chemical reactions with the metal surface. - The corrosion rate in the chemical theory is influenced by factors such as temperature, humidity, and the chemical composition of the environment. - Certain metals form protective oxide layers that can inhibit further corrosion. For example, aluminum and stainless steel develop passive oxide layers that provide corrosion resistance under normal conditions. However, these protective layers can be disrupted by certain environmental factors, leading to localized corrosion.
2. Electrochemical Theory of Corrosion:
- In electrochemical corrosion, the metal surface contains regions known as anodes and cathodes, where oxidation and reduction reactions occur, respectively. - Anodic reaction: At the anode, metal atoms lose electrons and undergo oxidation, releasing metal ions into the surrounding electrolyte solution. - Cathodic reaction: At the cathode, reduction reactions take place, typically involving the reduction of oxygen or hydrogen ions present in the electrolyte. - The electrolyte serves as a medium for ion transport and completes the electrochemical circuit by facilitating the movement of electrons from the anode to the cathode. - Localized variations in environmental conditions or the presence of impurities on the metal surface can create microenvironments that promote corrosion, leading to phenomena such as pitting corrosion, crevice corrosion, and stress corrosion cracking. - Electrochemical corrosion processes can be quantitatively analyzed using techniques such as polarization curves, electrochemical impedance spectroscopy, and scanning electrochemical microscopy.
3. Prevention and Control:
- Understanding the mechanisms of corrosion is essential for developing effective corrosion prevention and control strategies. - Measures to prevent corrosion include the use of corrosion-resistant materials, protective coatings, corrosion inhibitors, cathodic protection, and proper design and maintenance practices. - Corrosion monitoring techniques such as corrosion rate measurements, visual inspection, and non-destructive testing help assess the effectiveness of corrosion control measures and identify potential corrosion issues before they cause significant damage.