TOBIKA

CONTENT GUIDELINE
For Content Creators
Brand Voice
Sincere
Be willing to listen and respect all the comments
and sharing of the viewers. Respond with sincerity.
Friendly
Communicate in a manner that encourages
viewers to speak their minds.
Inspiring
Cheer up, spread positive energy and joy of
learning.
Tone & Mood
DO DON’t
- Optimistic
- Moody

- Bright
- Boring

- Self-confident
- Lack of confidence
- Energetic
Topic & Content
DO DON’t
- Use polite language
- Use political/ sensitive/ violent
- Respect the viewers and other content

products/ organizations/ individuals - Criticize or defame any other

products/ organizations/ individuals.
Product Info

/5 on App Store
* Up to June 2023

The first and only app to learn

Kanji through illustrated images.

Product Info
Tobika is developed in the direction of gamification. The app helps players absorb Kanji
vocabulary more easily through intuitive illustrated images, creates learning motivation through
the unlocking feature and the collection of cards about Japanese facts.

Fun to play - easy to learn

Easy to start: Kanji characters are illustrated with eye-
catching pictures, which helps beginners remember Kanji
more quickly.

Tobika is for everyone: All ages can learn Kanji with

Tobika, with easy-to-understand and adorable illustration
that motivate kids in learning and provide a fun time while
playing.

Joyful learning experience

Tobika is designed with bright colors to bring you a positive, energetic feeling.

Collect new cards after completing each lesson to discover more interesting facts about
Japanese culture!

Product Feature
ILLUSTRATIONS FOR KANJI
Learn N5 Kanji faster with pictures for each Kanj
Memorize Kanji conveniently with tip
Master 120+ essential Kanji in various topics

Required part in Video

Product Feature
COLLECTIBLES CARDS ABOUT
JAPANESE CULTURE
Earn collectible cards as learning reward
Explore fun facts about Japanese culture, from
Gods and Monsters to Signature Food and
Landmarks

Required part in Video

Product Feature
SIMPLE YET ENGAGING GAMEPLAY
Match the right Kanji with its meaning, so simple
and easy to play
Have fun with bite-sized lessons, learn new Kanji
in less than 1 minute
Required part in Video
Product Feature
Kanji Flashcard and Collectible Card

Tobika includes Kanji illustration designed under

the form of Flashcards with image, meaning
and example.

Collectible cards are facts about Japanese

culture with outstanding images.

Requirements
Choose Flashcards with lively and
attractive images.
The Flashcards’ content should fit with
the video’s topic and targeted viewers.
Product Demo
DO
Demonstrate Tobika App in action as
DON’t
Use Mock-u
a real user The display is fuzzy, blurry, and
Use screenshots or Screen Record unclear
The display is clear, no glare or blurry

* Do not use Mock-up * Do not use blurry, unclear screen

Product Demo
Instruction to download Ap
Open AppStore/ Google Play Store
and search “Tobika: Learn Kanji
visually
Choose "Tobika: Learn Kanji
visually"
Click Download
Required part in Video
Music & Sound
DO DON’t
- Use background music that gives - Use background music that
pleasant, positive feelings.
creates feelings of stress.

- Your experience using Tobika - Overuse sound effects.

should include full App’s sound - Recording your experience using

(background music, sound effect) Tobika without sound or with sound
just the same as real experiences. that does not match the real
experiences.
TOBIKA

ありがとうございます
Thank you!