Professional Documents
Culture Documents
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PRACTICAL STUDIES
Product Project Report on
Pencils
Guided By:
Prof. Parag Kaneriya
College:
Shree R.P. Bhalodia College – Rajkot
Submitted to:
Saurashtra University – Rajkot
Academic Year
2021-2022
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CERTIFICATE
I hereby approve his/her work and wish him/her all the very best for her splendid career
and future.
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DECLARATION
I hereby declare that the project entitled is an outcome of my own efforts under
the guidance and supervision of prof. Parag kaneriya. the project submitted to the
Saurashtra University for the partial fulfillment of the Bachelor of Business
Administration Examination.
I also declare that this project report has not been previously submitted to any
other university.
Date:
Place:
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ACKNOWLEDGEMENT
It gives me a great sense of pleasure to present the report of the project work
undertaken during B.B.A. second year. I would like to thankful to all of them who helped
me in guiding and carried out this work.
I owe special debt of gratitude to my professor for his constant support and
guidance throughout the course of my work. It is only his cognizant efforts that my
endeavors have seen light of the day.
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PREFACE
B.B.A. course is a special course which prepare young entrepreneur and its
very essential that they should have the basic knowledge about how the small-scale
business can be started.
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Page
Sr.No. Particular
No.
2 Production Department 20
3 Marketing Department 33
4 Finance Department 44
6 Project Summary 76
7 Project Advancement 78
9 Bibliography 82
2
INTRODUCTION: PROJECT AT GLANCE
Page
Sr.No. Particular
No.
3
INTRODUCTION: PROJECT AT GLANCE
Self-Contribution:
Experience:
Knowledge:
Pencil creates marks by physical abrasion, most pencil cores are made of graphite
powder mixed with a clay binder.
The market for the pencil is very large and they are widely used throughout the world.
In order to develop further market.
Raw Material:
The lead of the pencil is a mix of finely ground graphite and clay powders pencil’s
cover which secured on to wood. Many pencils feature an eraser on the top .
Labour:
Labours are skilled and unskilled. On the top level are highly graduated labour.
4
INTRODUCTION: PROJECT AT GLANCE
Skill Requirement:
For the business have to take many of the day-to-day responsibilities, delegation,
thought leadership, communication skill, productivity etc. are need initial time period.
Government Policy:
Small scale industries’ many benefits are provided by both central and state
governments. The credit guarantee fund scheme foe MSMEs and provide subsidized loan
under CGTMSE scheme. The guarantee scheme cover is available to the extent of a
maximum 85% of the sanctioned amount of the credit facility .
5
INTRODUCTION: PROJECT AT GLANCE
“Indus Pencils”
Till now many companies like Doms, Apsara, Nataraj, Camlin, Luxor, faber
Castell etc. are in the market but this is a tight competition with the Doms.
India is among the world’s major producer of pencils. But there are very less
companies are producing pencils in India.
6
INTRODUCTION: PROJECT AT GLANCE
7
INTRODUCTION: PROJECT AT GLANCE
Owner:
Vaibhavi Meswaniya
Qualification: M.B.A.
Promoters:
Sagar Sadhu
Post: Management
Qualification: B.B.A.
Expertise: Supply
8
INTRODUCTION: PROJECT AT GLANCE
Satish Shah:
Post: Manager
Qualification: M.B.A.
Expertise: marketing
Aarti Shukla:
Post: Manager
Qualification: C.A
Expertise: Finance
9
INTRODUCTION: PROJECT AT GLANCE
Product Introduction:
Pencils that are sold mainly in market are made of wood. Wooden pencil
or lead pencil is an essential item for students and artists. Generally, HB and 2B pencils
have popularity in the Indian market. Even in the recent era of computers, printers, tablets,
cell phones and a whole host of other writing and drawing instruments, pencil industry is
growing.
There is a growing demand for a wooden pencil in the market. The
products find application in schools, colleges, government offices, commercial
establishments, NGOs and miscellaneous activities.
Even in this digital age, pencils are the loyal companions of many
schoolchildren, writers, and artists alike. It is estimated that about 15 to 20 billion pencils
are used annually. Most pencils have a graphite or charcoal core encased in wood. The
demand for pencils is mainly associated with student population of the country. Education
sector is given high priority by the government and a number of schools are opened in
various parts of the country, including in the remote rural areas. Enhancement of quality
and access at all levels of the education system is the major objective during the GTP
period. With the expansion of education facilities and increase in the enrollment rate of the
population the demand for pencils will grow substantially.
10
INTRODUCTION: PROJECT AT GLANCE
Market Analysis:
11
INTRODUCTION: PROJECT AT GLANCE
1. Raw material:
Raw material is the basic constraint for all industries. Regular supply of raw
material is very crucial to maintain the flaw of production thus subsequently the cost
of production can be reduced.
2. Labour force:
Cheap & semi-skilled labour force is easily available in large quantity in this
area. Therefore, availability of labour is convenient & economic.
3. Transportation:
Transportation facility are mainly required for distribution of finished
products to the retailer and wholesalers. The transportation cost is comparatively less as
the market place is away at a distance of 13 kms.
12
INTRODUCTION: PROJECT AT GLANCE
4. Power:
Power is available from PGVCL at subsidize rates, since the unit located in an
industrial area.
All the above-mentioned factors are very crucial as they affect the cost of production
as well as profitability and ultimately the success of the unit.
a) Shaper is only 16 kms away from Rajkot hence unit is located at Veraval
will avail all facilities available at Rajkot.
b) Shaper Veraval has got a full fledge telephone exchange making easier to
contact anywhere in the world.
13
INTRODUCTION: PROJECT AT GLANCE
The land acquisition has detailed a process of GIDC. The process takes up
some months. As per GIDC allotment of properties are as follow,
Allotment activities are governed by
Stages of Allotment
Application Form
14
INTRODUCTION: PROJECT AT GLANCE
product selection:
Product is the bundle of satisfaction product is the conceptual creation of a
produce approved by the consumer. The Philip letter is told a product is anything than
can be affected to a market for attention, acquisition use of consumption.
Acquiring Land:
The new Land acquisition bills has detailed a process four Acquiring Land.
The process could take up to on months. This will increase the gestation period of
projects.
Marketing:
Marketing includes advertising selling and delivering product to consumers or
other business professionals who work in a corporation's marketing and promotional
department sect to get the attention of key potential audiences through advertising .
Training:
Training is teaching or developing in oneself or other, any skills and knowledge
of fitness that relate to specific useful competencies. Training has specific goals of
improving one's capability, Capital productivity and performance.
15
INTRODUCTION: PROJECT AT GLANCE
Raw material:
The primary raw materials used in producing pencil product is the other ancillary row
Material are. These row Materials are available in abundance & easily.
Wood
Graphite
Chemical
Polymer
16
INTRODUCTION: PROJECT AT GLANCE
17
INTRODUCTION: PROJECT AT GLANCE
Provisional SSI registration can be applied for by a business at any time and an
industrial license is not required. Once an application is made for Provisional SSI
registration, the provisional registration is provided and no field enquiry is done.
Provisional SSI registrations are valid for five years and if the entrepreneur is unable
to set up the unit in this period, a fresh application for provisional registration can be
made at the end of five years period.
18
INTRODUCTION: PROJECT AT GLANCE
19
INTRODUCTION: PROJECT AT GLANCE
PRODUCTION DEPARTMENT 21
2.1 Introduction 22
2.2 Machineries 23
PRODUCTION DEPARTMENT 22
PRODUCTION DEPARTMENT 23
Price
6 lakhs rupees
Product Specification:
Production Capacity- 30000 pencils in
8 hours
Power Consumption- 30kv
Product Description:
Fully automatic plant
The whole plant integrated with,
Automatic Grooving Machine Automatic Double Saw
Shaping Machine Coloring Machine
End cutting Machine Stamping Machine
Dipping Machine Gluing Machine
Wooden Treatment Plant Twin Coloring Machine
Hot polishing Machine Cutter Adjuster
Precision Cutter Head Grinder
PRODUCTION DEPARTMENT 24
Wood
Graphite
Chemicals
Polymer
1. Wood:
Cedar wood is commonly used to make pencils. The best trees are around
14-years-old since they're mature enough to be cut down. 1 tree can make up to
300,000 pencils.
Cedar has a pleasant odor, does not wrap or lose its shape and readily
available.
PRODUCTION DEPARTMENT 25
2. Graphite:
The graphite is ground down and mixed with powdered clay and water to
make a thick paste. This paste is then fired in a kiln.
The result is a strong lead core that's difficult to break and extremely
smooth for writing on paper.
3. Chemicals:
K.D. Corporation
@ Ahmedabad
Material: Polymer
Length: 6 inches
Color: white
PRODUCTION DEPARTMENT 26
Make
Bake the Squeeze the
Graphite
Graphite Sandwich
Sandwich
Take a
Cut Sandwich Add the
Lacquer
into Pencil Eraser
Shower
Print with
Packaging
Image or Text
PRODUCTION DEPARTMENT 27
The grooves are filled with a special elastic glue that acts as
a cushion for the graphite. Without this glue, the graphite has
the potential to break before the pencil is finished.
PRODUCTION DEPARTMENT 28
An automated arm puts the graphite into the wood slat with
the glue, flips that wood slat over, and then stacks another
piece of wood on top. Think of this creation as a graphite
sandwich!
PRODUCTION DEPARTMENT 29
PRODUCTION DEPARTMENT 30
Material Consumption:
For pencil making, wood use 85% in total product. In other 15% in lead, which
made from Graphite, Wax, Resins and Polymer.
Lead: 65% Graphite
30% Wax
5% Blinder (wax, resins, polymer)
Wood: 85%
PRODUCTION DEPARTMENT 31
Gate
Gate
Tank
Tank
Room
Canteen
Manufacturing
Control
Plant
Room
Room
Administrative
Office
Raw Material Storage
Room
Security
Parking
Office
Main Gate
PRODUCTION DEPARTMENT 32
Installed 100%:
The production Installed capacity of this established plant will 30,000 no of
Pencil per day.
Utilized 90%:
The production Utilized capacity of this established plant will 27,000 no
of pencil per day.
9 a.m. to 12 p.m.
&
3 p.m. to 7 p.m.
The whole production process would be carried simultaneously and the post
production will also be speedily.
34
MARKETING DEPARTMENT
3.1 Introduction 35
3.2 S.T. P. 36
35
MARKETING DEPARTMENT
36
MARKETING DEPARTMENT
Segmentation:
Targeting:
Once the market is segmented, then the marketing efforts are focused on
certain, particular segment, this is called target marketing. It makes the promotion,
pricing and distribution of products and/or services easier and more cost-effective and
provides a focus to all the marketing activities.
Indus Pencils uses a Single Segment Targeting strategy.
37
MARKETING DEPARTMENT
Positioning:
38
MARKETING DEPARTMENT
Production Mix:
39
MARKETING DEPARTMENT
Indus Pencils use colour matte black with different colour lines.
Shape:
Hexagonal
Most common use
Triangular
Oval
Carpenters’ pencils
Rectangular
Marketing Testing:
Introducing a new product or service without first testing the market is like
jumping off a cliff into the sea, blindfolded unthinkable, life threating, teachers and
unnecessarily risky.
40
MARKETING DEPARTMENT
A good product can flourish or fail in the market depending on its price.
If it’s deemed too high, customers will look for cheaper alternatives, and sales
will be lost. If it’s too low, you may sell a decent number, but your profit margins will take
a hit.
The cost of an item also helps define its perceived value to potential buyers,
and the value of your brand. It can help paint a picture about a product’s desirability,
usefulness, popularity, or quality. Underpricing a product can be worthwhile from a
competitive point of view, but for the wrong product, it can also make consumers think
less of its value. Additionally, if you’re relying on retail outlets like supermarkets to stock
your products, they may give preferential shelf space to higher priced competitors because
they bring in more margin – despite offering less value for money to customers. This is one
situation in which dropping your pricing can make you less competitive, rather than more.
So, finding the sweet spot will depend on a variety of factors, like the type of
product you’re selling, to whom, and in which market conditions. High end clothing and
electronics, where customers expect a high price point, will differ from run of the mill
items such as household products.
41
MARKETING DEPARTMENT
Hexagonal 40 45 50
Triangular 45 50 55
Oval 35 40 45
Rectangular 35 40 50
Wholesalers Customers
Competitors’ Retailers (box)
(box) (box)
Apsara 45 50 55
Nataraj 45 50 55
Camlin 50 55 60
Doms 55 60 65
Faber-Castell 55 60 70
42
MARKETING DEPARTMENT
Channel of Distribution:
This is most commonly used distribution path where two intermediaries are
adopted by firms to sell the product. The manufacturer sells the goods in bulk to wholesaler
who sells in small lot to retailers who supply it to ultimate customers.
Reasons:
For less costly products, longer channels are preferred.
product is not complex, for simple products longer channels can be used.
product is non-perishable so it can be distributed with long channel.
This company is new; therefore, long channels are advisable.
43
MARKETING DEPARTMENT
Sales promotion means a direct inducement that offer and extract value is
incentive for the product to the sales force consumer with primary objective immediately
sales.
Advertising:
It is an important promotional tool which reach mass and is economical too.
We will be giving advertisement in big posters across public places. We will be giving
ads in magazines and in newspapers.
Sales Promotion:
The Company is using product combination as a means of sales promotion.
On purchase of minimum 15 units of pencils, the buyer/consumer will get an Eco-
Friendly notebook for free.
Personal Selling:
The company has tie ups with major institutions. The representative will
distribute the free sample to the students in different school .
45
HUMAN RESOURCE DEPARTMENT
4.1 Introduction 46
4.4 Training 50
46
HUMAN RESOURCE DEPARTMENT
47
HUMAN RESOURCE DEPARTMENT
In Indus Pencils have a total 33 Numbers of employees. In which there are few
highly skilled employees. Some are skilled and semi-skilled employees and many of un
skilled employees. Like,
General Manager, Factory Manager, Supervisor, Helpers, Machine operator,
Peon, Foremen, Sweeper, Export Manager, Salesman, Store Keeper, Clerk cum cashier,
Computer Operator, Office assistant.
48
HUMAN RESOURCE DEPARTMENT
Recruitment:
“Recruitment is the process of searching for prospective employees and
stimulating them to apply for job in the organization.”
Recruitment has been regarding as the vital function of personnel
management. To types of recruitment are as follow,
Source of Selection:
49
HUMAN RESOURCE DEPARTMENT
Selection:
Selection Test
Selection Interview
Physical Exam
Job Offer
50
HUMAN RESOURCE DEPARTMENT
Meaning:
Training is a systematic process through which an organization’s human
resources gain knowledge and develop skills by instruction and practical activities that
result in improved corporate performance.
Method of Training:
In our organization, we not use any training method because of we have a new
establish firm. If in future require, we will plan to training.
51
HUMAN RESOURCE DEPARTMENT
Clerk cum
2 1500 36000
Cashier
Finance Computer
1 2000 24000
Department Operator
Office
1 3500 42000
Assistant
52
HUMAN RESOURCE DEPARTMENT
Welfare includes anything that is doing for the comfort and is provided over
and above the wages. Welfare helps in keeping the morale and motivation of the employees
high so as to retain the employees for longer duration. The welfare measures need not to
be in monitor terms only but any kinds. Employee welfare includes monitoring of working
condition, creation of industrial harmony through infrastructure for health, industrial
relation and insurance agent disease, accident and unemployment for the workers and their
families.
Indus Pencils is provided extra benefits & services, which are as under.
According to the performance, they give the promotion & increase in salary.
54
FINANCE DEPARTMENT
5.1 Introduction 55
5.8 Cost-Sheet 64
5.10 B.E.P. 72
55
FINANCE DEPARTMENT
The department plays an important role in the company and the relations
between organizational units. It is closely corporate with such companies’ divisions as sales
department, administrations, warehouses, deliveries and marketing department in cash
flow. The effective collaboration is the guarantee that all payments accounts and deposits
will be processed, covered and closed out. This is important proper organizations of the
finance system inside. The company brings the positive and fundamental effect to
companies’ competitiveness demand and reputation.
56
FINANCE DEPARTMENT
3 Furniture 760000
4 Computer 230000
5 Vehicles 1200000
Total 21715500
2 Cash 1881100
3 Debtors 3240000
4 Stock 1128000
Total 7565100
57
FINANCE DEPARTMENT
Total 29480600
58
FINANCE DEPARTMENT
Total 20000000
59
FINANCE DEPARTMENT
Electricity Calculation:
Rs. Rs.
Sr. no. Particular
Monthly Annually
60
FINANCE DEPARTMENT
61
FINANCE DEPARTMENT
62
FINANCE DEPARTMENT
63
FINANCE DEPARTMENT
2 Stationary 36000
5 Insurance 132000
6 Advertisement 72000
Total 552000
64
FINANCE DEPARTMENT
Closing Stock -
Direct Wages -
Factory Overhead:
Salary 468960
Utilities 660000
Administrative Overhead:
Salary 402200
Transportation 132000
65
FINANCE DEPARTMENT
Salary 300840
Advertisement 72000
444840
66
FINANCE DEPARTMENT
9828000 9828000
7587040 7587040
67
FINANCE DEPARTMENT
23838550 23838550
68
FINANCE DEPARTMENT
10420000 10420000
7183040 7183040
69
FINANCE DEPARTMENT
19328550 19328550
70
FINANCE DEPARTMENT
12000000 12000000
8291040 8291040
71
FINANCE DEPARTMENT
16705550 16705550
72
FINANCE DEPARTMENT
Theory of BEP:
The break-even point is that point of activity (that is sales volume) where total
revenue and total expenses are equal. It is the point of zero profit thus the BEP is equal to
total cost and the net income is equal to zero. That is, it makes neither profit nor incurs any
losses. This point shows where the loss stops and profit start. In case the firm produce and
sales less than this point it would incur losses while it is produces and sales more than this
point. It makes profit. The break-even point may therefor we taken as the one indicating
the minimum level of production/sales which the firm has to undertake in order to be
economically viable.
1 Salary 1172400
2 Insurance 132000
Total 1304400
73
FINANCE DEPARTMENT
74
FINANCE DEPARTMENT
Chart of BEP:
75
FINANCE DEPARTMENT
Calculation of BEP:
77
The project as whole describes the scope and viability of the trading
industry and mainly of the financial, technical, and its market potential. The project
generates sufficient fund to repay debtors and also give good return on capital investment.
When analyzing the social economic impact, this project is able to generate and
employment of five and above. It will cater a demand of trading and thus help the other
business entities to increase the production and services which provide service and support
to this industry. Thus, more cyclic employment and livelihood generation. so, in all ways,
we can conclude the project is technically and socially viable and commercially sound too.
79
Future plans are very essential part of business whether the business unit is
small or medium or large-scale unit.
The future plans of pencil are as under.
81
The lessons learned from this project involves 5 steps with activities that will
capture and use lessons learned. This are:
Identify – identify the comments and recommendations that can be learned. These
can be a valuable knowledge asset for future projects.
Document – note the detailed lessons learned during discussions in a report that
all participants can respond to. Distribute this report to the entire project team and
retain it for future reference.
Analyze – analyze and organize the lessons learned so they can be applied and
shared with other teams. They can improve the project management or be used in
training sessions.
Store – retain the lessons learned reports on a shared drive or in a cloud solution.
That makes them available to all project teams.
Retrieve – when storing the lessons learned reports, set up a keyword search
capability to make them easily retrievable at any time during and after the project.
83
Books:
Websites:
www.google.com
Government officials’ websites