RUSANGU UNIVERSITY

Mavhuna Eldercare Provision

Business Plan

BY

Alisha C. Mavhuna
20230249
 TABLE OF CONTENTS

i. Executive Summary
ii. Overview of Business
 Business History
 Business Structure
 Management Team
 Competitive Landscape
iii. Our Products and Services
iv. Vision Statement
v. Mission Statement
vi. Business Structure
vii. Industry and Market Analysis

 Industry Overview
 Market Trends
 Target Market Analysis
 Competitive Analysis
viii. Sales and Marketing Strategy
ix. Marketing Plan
x. Financial Plan
 Startup Capital
xi. Operations Plan
xii. Financial Project
xiii. Appendix
Executive Summary
Mavhuna Eldercare Provision is an adult daycare business that will be situated in Harare,
Zimbabwe. It will be owned by Alisha C Mavhuna, who will also be the Chairman Executive
Officer (CEO). Our focus will be on providing satisfying services to our clients, making sure we
show them love and care.

Starting up our adult daycare business in Harare will require a total of $150,000 which will be
contributed by both the owner and from the owner’s bank. The owner has resolved to raise a total
of $80,000 while the other part will be sourced from the owner’s bank.

Our goal is to become the first choice for residents in Harare, Zimbabwe. We will do well to
achieve our goals by making sure of accomplishing our set out objectives.

Overview of Business
 Business History

Mavhuna Eldercare Provision is a new old people’s home located in Harare, Zimbabwe. It was
founded in 2023 by Alisha C Mavhuna, a registered nurse with over 20 years of experience in
eldercare.

 Business Structure

Mavhuna Eldercare Provision is a privately owned and operated business. It is structured as a

sole proprietorship, with Alisha C Mavhuna as the sole owner and operator.

 Management Team

The management team at Mavhuna Eldercare Provision consists of Alisha C Mavhuna, the
owner and operator, and a team of experienced and compassionate nurses and caregivers.

 Competitive Landscape
There are a number of other old people’s homes in Harare, Zimbabwe. However, Mavhuna
Eldercare Provision differentiates itself from the competition by offering a number of unique
features, such as:

1. A focus on personalized care and attention to detail

2. A commitment to providing a safe and loving environment
3. A wide range of services, including 24-hour skilled nursing care and transportation

Mavhuna Eldercare Provision is confident that it can compete effectively in the Harare old
people’s home market. The company has a strong management team, a commitment to quality
care, and a unique value proposition.

Our Products and Services

Mavhuna Eldercare Provision is an adult daycare business that will be based in Harare,
Zimbabwe. We will make sure of making it our best in keeping our adult daycare center really
conducive to our clients.

The following are the services which we have to offer to our clients:

 Giving of care to sick adult clients

 Assistance in making sure our elderly clients are very comfortable
 Cleaning of elderly clients in cases where they are very weak and are unable to perform it
by themselves
 24-hour skilled nursing care
 Assistance with activities of daily living
 Medication management
 Meals and snacks
 Social and recreational activities
 Transportation
Vision Statement
We have a vision for Mavhuna Eldercare Provision, which is to build a very reputable adult
daycare business that satisfies people of all sorts who are our clients. Our vision is to be the
premier old people’s home in Zimbabwe, known for our exceptional care and commitment to our
residents. We strive to create a community where older adults can feel at home and enjoy their
golden years to the fullest.

We have a goal to become the top choice for clients in Harare, Zimbabwe.

Mission Statement
Our mission is to make sure to institute an adult daycare business that will fully love and cater to
adults, and show our clients quality services that will put smiles on their faces. Therefore, the
mission of Mavhuna Eldercare Provision is to provide high-quality care and support to elderly
people in Harare, Zimbabwe, in a safe and loving environment. We are committed to helping our
residents live their lives to the fullest, with dignity and respect.

Business Structure
It is very reasonable for every business to have a solid foundation upon which it is built. This is
particularly true as every successful business is known to have a strong business structure as
well.

We will make sure to build our business on a solid foundation. One of such ways is by making
sure we hire employees who can comply with our requirements. Also, they must be people who
are very hardworking and who have experience in dealing with people, as regards showing care
and love.
 1. Alisha C Mavhuna - Chief Executive Officer (CEO)
2. Enoch Sibanda – Director
3. Bridget Moyo - Deputy Director
4. Stanly Shumba - Cashiers / Accountants
5. David Ndlovu - Administrative Assistant

The following will make up the positions which will be filled by candidates who qualify through
our recruitment process:

1. Cooks
2. Cleaners
3. Supervisors

Hierarchy of the Organization

CEO

Director Cashiers / Accountants

Depute Director Administrative

Assistant

Industry and Market Analysis

 Industry Overview
The elderly care industry is a growing industry in Zimbabwe, due to the country’s aging
population. The number of people aged 65 and over in Zimbabwe is expected to increase from
5.8% in 2020 to 9.2% by 2030. This growth is being driven by a number of factors, including
declining fertility rates, increasing life expectancy, and rural-to-urban migration.

The elderly care industry in Zimbabwe is relatively fragmented, with a large number of small-
scale providers. However, there is a growing trend towards consolidation, as larger providers
seek to expand their market share.

 Market Trends

The elderly care market in Zimbabwe is driven by a number of trends, including:

1. The aging population

2. The increasing prevalence of chronic diseases among the elderly
3. The growing demand for home-based care services
4. The increasing preference for independent living and aging in place

 Target Market Analysis

Here are the groups that make up our target market:

1. Businessmen and women

2. Corporate Executives
3. Households and families
4. Sportspeople
5. High-income earners and low-income earners
6. Government officials

 Competitive Analysis

There are a number of other old people’s homes in Harare, Zimbabwe. However, Mavhuna Eldercare
Provision differentiates itself from the competition by offering a number of unique features, such as:
 1. A focus on personalized care and attention to detail
2. A commitment to providing a safe and loving environment
3. A wide range of services, including 24-hour skilled nursing care and transportation

Sales and Marketing Strategy

Here are the steps we will take in promoting our adult daycare business in Harare, Zimbabwe:

 We will begin by making sure we introduce our adult daycare business to residents in our
location and far and wide using fliers and business brochures.
 Our greeters will be strategically positioned to welcome our clients as they come in.
 We will reach out to more clients using our ads on yellow pages.
 We will make sure we create a partnership with health agencies whose interests are
focused on adults.

Marketing Plan

The marketing objectives for Mavhuna Eldercare Provision are to:

1) Increase brand awareness among elderly people and their families in Harare, Zimbabwe
2) Generate leads and inquiries from potential residents
3) Position Mavhuna Eldercare Provision as the premier old people’s home in Harare

The target market strategy for Mavhuna Eldercare Provision is to focus on the following segments:

1) Elderly people who live alone and need assistance with activities of daily living
2) Elderly people who have chronic diseases and need skilled nursing care
3) Families who are looking for a safe and loving place for their elderly loved ones to live
The marketing mix strategy for Mavhuna Eldercare Provision will focus on the following
elements:

Product: Mavhuna Eldercare Provision offers a variety of services, including 24-hour skilled
nursing care, assistance with activities of daily living, medication management, meals and
snacks, social and recreational activities, and transportation.

Price: Mavhuna Eldercare Provision will offer competitive pricing for its services. The company
will also offer a variety of payment plans to make its services affordable for all residents.

Place: Mavhuna Eldercare Provision will be located in a convenient and accessible location in
Harare, Zimbabwe.

Promotion: Mavhuna Eldercare Provision will promote its services through a variety of
channels, including online advertising, print advertising, and public relations.

The marketing budget for Mavhuna Eldercare Provision will be $10,000 for the first year of
operation. The budget will be allocated to the following areas:

1. Online advertising: $5,000

2. Print advertising: $2,000
3. Public relations: $3,000

Financial Plan

 Startup Capital

We will require $150,000 to start up Mavhuna Eldercare Provision in Harare, Zimbabwe. This
startup capital will be sourced from both the owner, who is also the CEO,

and also from the bank.

The owner has resolved to contribute a total of $80,000 while the other $70,000 will be sourced
from the owner’s bank. This startup capital will include the first three months’ salary of our
employees.

Operations Plan
The operations plan for Mavhuna Eldercare Provision Home will cover the following areas:

Production plan: The production plan will outline how Mavhuna Eldercare Provision will
provide its services to residents.

Inventory management plan: The inventory management plan will outline how Mavhuna
Eldercare Provision will manage its supplies and equipment.

Human resources plan: The human resources plan will outline how Mavhuna Eldercare
Provision will recruit, train, and manage its staff.

Financial management plan: The financial management plan will outline how Mavhuna
Eldercare Provision will manage its finances.

Financial Project

 Income Statement

Year Revenue Expenses Net Income

1 $150,000 $900,000 $100,000

2 $1,200,000 $1,000,000 $200,000

3 $1,500,000 $1,200,000 $300,000

 Balance Sheet

Year Assets Liabilities Equity

1 $150,000 $500,000 $100,000

2 $2,500,000 $7,500,000 $1,750,000

3 $3,000,000 $1,000,000 $2,000,000

 Cash Flow Statement

Year Cash Flow Cash Flow Cash Flow from Net Change in Cash
from from Investing Financing
Operations

1 $100,000 $0 $500,000 $600,000

 2 $200,000 $500,000 $250,000 $250,000

3 $300,000 $0 $0 $300,000

 Break-Even Analysis

The break-even analysis for Mavhuna Eldercare Provision shows that the company needs to have
100 residents in order to cover its costs.

 Funding Requirements

The funding requirements for Mavhuna Eldercare Provision are $500,000. This money will be
used to start-up the business and cover operating expenses for the first year.

Appendix
Resumes of Key Management Team Members
Name: Alisha C Mavhuna

Title: Owner and Operator

Experience:

 Registered nurse with over 20 years of experience in eldercare

 Managed a large old people’s home in Harare, Zimbabwe for 10 years

 Awarded the “Eldercare Nurse of the Year” award in 2022

Education:

 Master of Science in Nursing (Eldercare) from the University of Zimbabwe

 Bachelor of Science in Nursing from the University of Zimbabwe

Name: John Smith

Title: Director of Operations

Experience:

 Over 10 years of experience in managing and operating old people’s homes

 Responsible for the day-to-day operations of Alisha C Mavhuna Old People’s Home
 Ensures that all residents are receiving the highest quality of care

Education:

 Bachelor of Arts in Business Administration from the University of Zimbabwe

Market Research Data

The market research data for Mavhuna Eldercare Provision shows that there is a growing
demand for old people’s homes in Harare, Zimbabwe. The number of people aged 65 and over in
Harare is expected to increase from 5.8% in 2020 to 9.2% by 2030.

The market research also shows that there is a strong demand for high-quality old people’s
homes that offer a wide range of services. Mavhuna Eldercare Provision is well-positioned to
meet this demand by offering a variety of services, including 24-hour skilled nursing care,
assistance with activities of daily living, medication management, meals and snacks, social and
recreational activities, and transportation.

Financial Statements

Since Mavhuna Eldercare Provision is a new business, it does not have any historical financial
statements. However, the company has developed financial projections for the next three years.
These projections are based on realistic assumptions about the company’s future performance.

The financial projections show that Mavhuna Eldercare Provision is expected to be profitable
within two years of operation. The company is also expected to generate significant cash flow.
This cash flow will be used to reinvest in the business and grow it.

Disclaimer

These financial projections are for illustrative purposes only. Actual financial results may vary
depending on a number of factors, including the company’s performance, the overall economic
climate, and other unforeseen circumstances.