Brief Description of Business Idea:

The Lunch Box (TLB) is a door-to-door lunch convenience delivery service, which provides a
nutritionally balanced, wholesome, and yummy lunch delivered fresh daily. Using our service,
parents can simply select the foods they prefer their child/children to consume. In addition to
offering an easy, convenient and nutrition lunch, we are teaching our families the importance of
leading a healthy life. The service is specifically targeted towards parents all working people. We
provide all supplies necessary to participate in the service. We will promote community health
and wellness, while simultaneously providing excellent customer service that is timely and
reliable, and hospitable. Our mission is to promote community health and wellness through a
nutritionally balanced, personalized, and sustainable lunch delivery service, with diverse menus
developed. We place high value on our service, which promotes community health and wellness,
while simultaneously providing excellent customer service that is timely and reliable, and
hospitable. Lunch is very important for elementary school-aged children. Most kids don’t get
breakfast or dinner at school and may not have any snacks until they get home, so lunch is the
only meal they have to power them through the day. According to ChoiceUSA.net, school lunch
makes up one third to one half of a child’s nutritional intake for an entire day and is essential for
helping children succeed in school as well as grow and develop successfully and healthfully

Business scope:
We will promote community health and wellness, while simultaneously providing excellent
customer service that is timely and reliable, and hospitable. What makes us unique? 1. Our RD
inspired menus will showcase natural ingredients obtained from local businesses, to support the
local community. 2. We value sustainability, customer satisfaction and high quality products. 3.
We promote excellence by encouraging the collective effort and intelligence of trained team
members. 4. We promote the health of our customers and members through healthy eating and
education; our lunches offer balance, variety, and wholesomeness, and we put nutritional daily
facts inside each lunch box to increase nutrition knowledge5. We are offering a much needed
convenience service for parents in the area. To our knowledge, there is no existing company in
the area offering this unique and practical service.

Proposed products:
 Chicken Chow mein
 Spaghetti and meatballs with Chilli Garlic Sauce
 Chicken Shashlik Sticks
 Chicken Macaroni
 Chapal Kebab
  Noodles
 Seekh Kebab
 Sandwitches and many more

Proposed Marketing Plan:

The Lunch Box will build loyal clientele through advertising referral marketing and customer
retention. 1. Printed Marketing Materials: this includes business cards, brochures, and printed
advertisements. 2. Company Website: offers customers the ability to sign up for service online,
and view our products, menus and pricing. It includes the company description and contact
information, as well as an e-newsletter/blog and nutrition tips. In the future, the website will be
expanded to include events and virtual tours of the business. The website currently provides links
to our other social media sites and has a section for comments and feedback

Human Resource Management:

our company has 5 co-owners, all positions will be selected through a joint hiring process,
requiring majority consensus. Ads will be placed online and in industry publications for
recruitment. The operations manager will select the qualified candidate for the Box Assembly
Assistants and Dish Room Worker, and Delivery Personnel or Drivers. The office manager will
select the ideal candidate for the front desk position.The executive chef will be responsible for
selecting the best candidate for the line chef and prep position. All candidates will be screened
according to their application and resume. Qualifying candidates will be interviewed and hired if
chosen, pending a background check.

Office Location and size:

Lunch box service will initially start from Rawalpindi and Islamabad as it is main and highly
populated area. Many schools and colleges are located in Rawalpindi and Islamabad.

Financial Plan Summary :

Following financial data is based on these assumptions
Important Assumptions and Notes to Financial Statements
Following financial data is based on these assumptions
Total Long term Loans/ Interest Payments Rupees 500000 loans were taken in the start.
Partners investment Every partner invest
5 Partners Pkr. 100000 and total owner equity is
Advertising and Promotional Expenses The marketing manager need for this expense
estimated about Rs 50000 per month

Depreciation Fixed assets was depreciated by straight line

method
Amortization Amortization table is used to calculate the
interest amount amortization table attached in
excel sheet
Revenue distribution Every partner gets profit equally

Research Ethics
I solemnly declare that my business idea is my own work and that, to the best of my knowledge
and belief, it contains no material previously published or written by another person. This idea is
totally unique in the market . This idea is not submitted. If it is found to be copied/plagiarized at
later stage of any student enrolled in the same or any other university, I shall be liable to face
legal action before Unfair Mean committee (UMC), as per AIOU/HEC Rules and Regulations,
and I understand that if I am found guilty, my degree will be cancelled.

Supervisor Role:
My supervisor is Madam Sidra Swati.She takes class on every Saturday related to project.She
provide guidance related to project. Role of supervisors is to guide and assist students during
period of registered study.