The

M-Commerce Presented By:

Võ Trung Thành
Value Chain Lê Hoàng Nam
Trầ n Vĩnh Thuỳ Dương
Group 3 Presentation Bùi Thị Tố Uyên
Lecturer: Ms. Dang Thi Thu Hang Nguyễ n Lý Anh Phát
 Overview

1. INTRODUCTION
2. CONTENT
2.1. Content Creation
2.2. Content Packaging
2.3. Market Making
3. INFRASTRUCTURE AND SERVICES
3.1. Mobile Transport
3.2. Mobile Services and Delivery Support
3.3. Mobile Interface and Applications
4. CONCLUSION
1. Introduction
Shopee Food is an online food ordering application, another business
segment of Shopee owned by Sea Ltd (formerly Garena)

First introduced in Singapore in 2015

Available in 9 countries, including:

 #3 5 mil 20,000 1200 billion VND

Dining apps on Over 5 million Active sellers Revenue reached in

the App Store downloads on Google 2021
Play
 Some key features of
Shopee Food
01
Wide selection: Shopee Food offers
a wide range of local restaurants
and eateries, from fast food to
traditional dishes.
03
Safe payment: You can pay online
through the Shopee application
with safe payment methods such
as e-wallet, credit/debit card and
internet banking.
02
Fast delivery: After placing an order,
Shopee Food will provide information
about the expected delivery time and
you can track the delivery process on
the app.
04
Reviews and comments: After
receiving your order, you can rate
and write a review of the restaurant
or eatery to share your experience
with other users.
2. CONTENT
2.1. CONTENT CREATION
 CONTENT Write advertising content

CREATION
Design graphic and banners
Researching, exploring, and
creating many attractive topics
to attract target customers.
Content
Create videos content
Different forms: text, video, creation
graphic, audio...

Create content on
social networks, website, apps

Content marketing

01
High brand recognition Trending and viral content
with iconic orange color
ShopeeFood
Content Creation
02 03 04
Modern, user-friendly interface
Cooperate with KOLs/Influencers
High quality images, detailed
on social video platforms like
on social networks descriptions and clear prices
tiktok, youtube,...
Large number of promotion
2.1. CONTENT PACKAGING
 Content Packaging

Attractive contents
High-quality images of dishes
Detailed menu descriptions
User reviews
Promotions

=> Generate interest and shopping demand

 Content Packaging

Easy-to-understand information
information about food, prices,
delivery times and promotions are
displayed in a clear and easy-to-
understand

=> Customers can research and make

shopping decisions
 Content Packaging

Integration with main Shopee app

integrates food content into the main
Shopee app

=> Convenient for users to search and

order food along with shopping for other
products on the same platform
 Content Packaging

Integration with promotions

Packs information about promotions,
discounts and offers

=> Create excitement and motivate users to

place orders
 Content Packaging

Integration with delivery services

Information about delivery times,
shipping fees and delivery options
are in detail

=> Users know exactly when the food will

be delivered
2.3. MARKET MAKING
 Communication

01 02 03
Market Making

Mobile App Customer Service Email

04 05 06

Social Media Website Advertising

 Personal Content and Alert
Market Making

CUSTOMER DATA COLLECTION

 Personal Content and Alert
Market Making

Recent Visits Like List Nearby stalls Hot Deals

3. INFRASTRUCTURE AND
SERVICES
3.1.MOBILE TRANSPORT
NETWORK OPERATORS
3.2. MOBILE SERVICE AND
DELIVERY SUPPORT
Payment
methods
 Security

Wireless Transport Layer

Transport Layer Security
Security

Public Key Infrastructure

 Security

PERSONAL TRANSACTION
INFORMATION MONITORING
SECURITY

DATA
ENCRYPTION TWO-FACTOR
AUTHENTICATION
3.3. MOBILE INTERFACE &
APPLICATIONS
Mobile Interface &
Applications

10.0
Operation System

5.0
Mobile Interface & Application Development
Applications

Programmin
g Language

Shopee Open
Platform
 CONCLUSION

# LEADING THE TOP 5 E-COMMERCE PLATFORMS IN

THE FOOD AND BEVERAGE DELIVERY INDUSTRY IN 2022
 End-User Attracting
Strategy
Interactive Live Videos (Shopee Live)
Shopee Live enables real-time interaction between
users and sellers through live sessions. Users can
view products, ask questions, and even participate in
live games for Shopee 12 gifts.
Personalized Experience
Shopee uses deep learning to analyze users' browsing
and shopping data. This enables them to create a
unique, convenient, and enjoyable online shopping
experience for each consumer.
Integrated Operations Support
Integrated payment and a simulation environment for a
seamless shopping journey. Shopee's integrated
logistics system helps sellers focus on sales growth
while ensuring a positive shopping experience.
ShopeePay
Contactless payment solution. In 2020, orders
completed with Shopee's mobile wallet quadrupled,
demonstrating its convenience and user adoption,
including users over 50.
Digital Advertising
Shopee Food utilizes digital advertising, including
online ads, social media ads, and search engine ads,
to reach potential customers and drive traffic to their
platform.
Influencer Marketing
Shopee Food collaborates with influencers and
celebrities to promote their brand and products,
leveraging their popularity and interaction with the
target audience.
Promotions and Discounts
Shopee Food regularly organizes promotional
programs and discounts to attract customers and
increase sales, including surprise discounts, daily
offers, and discount codes.
Social Media Presence
Shopee Food uses social media platforms such as
Facebook, TikTok and Instagram to interact with
customers, promote products, and build brand
awareness.
THANK YOU
FOR
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ShopeeFood