DR. FILEMON C.

AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS

Golden Gate Subdivision Talon III, Las Piñas, 1747 Metro Manila

Luxura Lip Tint

Luxura Skincare and Cosmetic

An Advertising Campaign Plan

Presented to
The Faculty Of Dr. Filemon C. Aguilar Memorial College
Of Las Piñas

In Partial fulfilment
of the Requirements for the Degree
Bachelor of Science in Marketing Management

Submitted to:
Mr. Jamaal T. Villapaña, MBA

Submitted by:

Atchero, Reah P.
Caracuel, Marilyn
Leocario, Chalzea Jerine
Malco, Yvonne Grace
Ricablanca, Robbie Kate
Sanchez, Jesselen D.

III-4

Second Semester
A.Y. 2020-2021

APRIL 19, 2021

 Advertising Campaign Plan

I. Company Background and Competition

A. Company Profile
Luxura skincare and cosmetic is owned by Ms. Rieniña Osmeña, her
business was established in the year 2020. The name of Luxura is come
from the word luxury meaning something that luxury that is not essential
but it is desirable due to high quality but yet affordable. Luxura offer
several of shades of liptint such as bare kiss, perky pink, kissing coral,
smoky spice, berry sweet, and many more. Ms. Rieniña Osmeña before
establish the luxura skincare and cosmetic she begun JoRien Jellycious
drinks in the year 2019 however she realized it is only seasonal, so she
thought of other possible business that would not only seasonal, until she
got the idea to start a business about skincare and cosmetic products since
it is part of daily lives of women to be look good so using Luxura
cosmetics they will achieve it.

B. Vision & Mission Statement

Vision
Our vision is to create the ultimate customized experience for
people wanting to feel and look the best they can be.

Mission
Our mission is to make women’s and dreams for beauty becomes a
genuine reality and to help men and women realize their aspiration and
express their individual personalities to the full.
 C. Company and Competitor’s Profile Matrix

Company
Product Price Place Promotion Target Market
Name
Luxura  Luxura P 58 Everlasting Facebook Geographic
Skincare lip tint St. TS Cruz page
 Las Piñas City
and subdivision
cosmetic Las Piñas Instagram Demographic
City Page
 13 to 17 years
old (Teens)
 18 to 35 years
old (Young
Adults)

Psychographic

 Those who
love beauty
products

CMY  Gel P 95 280 Padre Facebook Geographic

Cosmetics Liptint Diego Cera page
 Las Piñas City
 Powder Avenue
matte P 100 Pulang Instagram Demographic
Liptint Lupa, Las page
 13 to 17 years
 HD Piñas City
P 105 old (Teens)
matte
liptint  18 to 35 years
old (Young
Adults)
 Psychographic

 Those who
love beauty
products

Kynd  Lip tint P 120 Manuyo Facebook Geographic

Cosmetic Gel Uno Tramo page
 Las Piñas City
 Classic St. Las
HD P 150 Piñas City Instagram Demographic
matte page
tint  13 to 17 years
old (Teens)
 18 to 35 years
old (Young
Adults)

Psychographic

 Those who
love beauty
products

D.A  Expolia P 85 Manuela Facebook Geographic

Cosmetic ting lip homes page
Talon  Las Piñas City
scrub
 HD Singko Las
Demographic
Matte P 110 Piñas City
tint  13 to 17 years

 Powder old (Teens)

matte P 120  18 to 35 years

tint (oil old (Young
 based) Adults)

Psychographic

 Those who
love beauty
products

Cris  Classic P 80 Vergon- Facebook Geographic

Cosmetics Gel tint ville Las page
 Las Piñas City
 Lip P 100 Piñas
glazze Demographic

 13 to 17 years
old (Teens)
 18 to 35 years
old (Young
Adults)

Psychographic

 Those who
love beauty
products

Justsley.  HD P 89 Equitable Facebook Geographic

ph matte Talon page
 Las Piñas City
 Powder P119 kwatro, Las
y matte Piñas City Demographic

 13 to 17 years
old (Teens)
 18 to 35 years
 old (Young
Adults)

Psychographic

 Those who
love beauty
products

Blush  Gel P 69 Zapote Las Facebook Geographic

kissed based Piñas City page
 Las Piñas City
Cosmetics lip tint
 Powder P 99 Instagram Demographic
y matte page
stain  13 to 17 years
old (Teens)
 18 to 35 years
old (Young
Adults)

Psychographic

 Those who
love beauty
products

Tint your  Gel P 85 Pamplona, Facebook Geographic

day by based Las Piñas page
 Las Piñas City
Camsiah lip tint City

Demographic

 13 to 17 years
 old (Teens)
 18 to 35 years
old (Young
Adults)

Psychographic

 Those who
love beauty
products

II. Campaign Objectives

 To encourage the teens and young adults to use Luxura lip tint as a way to
improve their self-confidence by motivating them to take care of themselves and
look better by wearing beautiful tint.

 To identify Luxura skincare and cosmetic with their quality lip tint at the
affordable price in order to strengthen their image in the market, as well as to
expand the business not only in Las Piñas City but throughout Metro Manila.

 To increase Luxura lip tint sales and demand

 To enhance natural features by producing innovative products that should be

safe to use.
III. Target Audience
Segmentation

DEMOGRAPHIC

AGE GENDER

 13- 17 years old (Teens)  Female

 18-35 years old  LGBTQ

(young adults)

INCOME PROFESSION

 Minimum wage  Students

 Below minimum wage  All types of jobs

GEOGRAPHIC PSYCHOGRAPHIC
Barangay in Las Piñas City such as;
 Those who love or
 Almanza uno and dos interested in beauty
products or cosmetics.
 B.F. International Village

 Daniel Fajardo
BEHAVIORAL
 Elias Aldana
 Customers that are
 Ilaya conscious in the quality of
products
 Manuyo uno and dos

 Customers that are price

 Pamplona 1,2 and 3
conscious
 Pilar
 Customers that are
 Pulang lupa uno at dos Habitual or loyal to the
brand.
 Talon 1, 2,3,4 and 5

 Zapote
 Target

The target market of Luxura skincare and cosmetic are those 13-17 years old
(teens) and 18-35 years old (young adults) because they are mostly who wear
lip tint and young entrepreneur or reseller of the lip tint products.

Positioning

Luxura skincare and cosmetic offer different shades of lip tint that will surely
fit to the color of customer skin, Luxura lip tint is high quality because it is
long lasting and very pigmented once it will apply to lips and it is affordable
for the masses because it will cost for P 58.00 than the other competitor. In
additional Luxura skincare and cosmetic offer rebranding for those young
entrepreneurs interested to resell Luxura Lip tint, and it is also guaranteed that
product is safe because it is certified registered in Department of Trade and
Industry.

IV. Message Strategy

The campaign message is to inform the audience that Luxura skincare and
cosmetic offers different shades of lip tint that perfectly suit to their skin tone
and skin type. All ingredients are hypoallergenic and gel based that it will
beautifies the lips once the customers apply it. It is not like other lipstick and lip
tint brands that are heavy and flaky which will cause bruising of their lips.
Luxura skincare and cosmetic wants to show to their target customers about the
quality of their product that it is long lasting and very pigmented on the lips,
using Luxura lip tint “fresh look, fresh aura”.