Professional Documents
Culture Documents
Table of Contents
Part 5..........................................................................................................................................3
Introduction................................................................................................................................3
Conclusion..................................................................................................................................6
References..................................................................................................................................7
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Part 5
Introduction
The methodology section of a research paper allows readers to determine the overall
validity and reliability of a study providing key insights into the two significant research
elements; data collection and data analysis. This further helps in the evaluation of the
rationale for conducting the research study. This essay takes an effort to compare the
sustainable production” and “Behaviour, the theory of constraints, and the future of
authored by Leseure (2018) explored the relationship between sustainable consumption and
sustainable production using a case study approach. In other words, it can be said that the
paper incurs a conceptual and theoretical approach in addressing the research rationale rather
than taking up an empirical method. It involves an analysis of existing theories, and synthesis
of concepts like the MOA framework using the sample case study of the UK offshore wind
industry. It does not involve any primary data collection and solely relies on secondary data
such as case studies, reports, and relevant literature. The paper further employs q-analysis in
qualitative research text to examine the theoretical perspective and conceptual frameworks
put forward relevant to sustainable consumption and production. On the other hand, in Paper
2 “Behaviour, the Theory of Constraints, and the Future of sustainable supply chain
management”, the author Leseure & Alexander (2017), takes an empirical research method
approach considering in-depth qualitative case research. The paper studying the aspects of
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sustainable supply chain management using the Siemen's et al. (2008) Constraining Factor
Model (CFM), involves the analysis of two case studies. It has been reported by Ketokivi &
Choi (2014) the utility of case research as a means to conduct evaluation and elaboration of
an existing theory and therefore enables considering a nascent theory in tandem with the real-
time condition of the theory's implications on business practices. It can be said that whereas
Leseure & Alexander's (2017), Paper 2 was based on interpretive case study methodology,
the purpose of Paper 1, Leseure (2018) was to revisit one of the cases from the perspective of
a positivist case study approach. Leseure (2018) has used positivist method. This is a
quantitative approach and findings from such methods can be generalized due to objective
approach. Though, interpretivism is a qualitative method which has richness of data but it is
subjective and time consuming. Lack of depth and bias research are the issues of positivism.
original treatment, where more significance is attested to defining the study variables, the
instrumentalisation of the same, and the method of data analysis incorporated. The data used
in the study is based on qualitative field research and from the author's experience of being a
part of three successive applied research project work regarding the fashioning of supply
chain aspects within the UK offshore wind sector. The q-analysis technique is used to analyse
the collected data over the 4 years of involvement of the author with the UK offshore wind
sector throughout the 3 successive projects. In contrast to the same, in Paper 2, Leseure &
Alexander (2018) provide a conceptual development based on past case studies to inform the
next event of data collection procedures and analysis. Critically commenting, this paper can
be argued over its absence of data analysis techniques which makes it difficult to understand
the ways in which the collected data is analysed and interpreted to derive the presented
findings. This can be further indicated that due to the clear description of the data analysis
process involved, there is a possibility of subjective bias in the interpretation of the collected
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empirical data. The absence of demarcated steps taken to ensure the objectivity and reliability
of the interpretations drawn might undermine the credibility of the conclusions. In contrast,
Paper 1, Leusure (2018) can be criticised for its absence of empirical evidence. While
conceptual analysis poses its own merits, the absence of empirical data limits the ability of
the paper to validate or render support to the claims being made; the lack of empirical
The choice of research methodology is largely based on the research objectives, the
nature of the research questions being formulated, and the available resources. The
exploration of theoretical concepts when the aim is to analyse and synthesise the existing
paper. The methodology is further suitable for its use in research studies where the research
question involves the evaluation of relationships, interplay, and presence of any constraints
theoretical analysis. Conceptual papers generally involve the utility of fewer resources
regarding the data collection process and analysis in comparison to empirical research. So, if
there exist any limitations in terms of available duration, budget, or availability of data, such
and is therefore recommended to be used in research studies where the objective is to study
a methodology allows the researcher to acquire first-hand data and insights from the area of
research. Further, research studies involve hypothesis testing or theory formulation, the same
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is done through the collection and analysis of empirical data therefore, an empirical
research methodological approach (as used in Paper 2) would provide a more robust and
nuanced data interpretation. It can work by starting the research study with a conceptual
approach which would help in understanding the relevant key concepts involved,
identification of the research gap, and hypothesis development. Based on the insights gained
from this stage, an empirical research design can be formulated like in Paper-2. This would
involve the collection of real-world data and evaluation of specific behaviours in real-time
aspects. The findings and analysis can be integrated and a comparison and contrast of the
theoretical insights gained from the conceptual and empirical methodological approach can
Conclusion
exclusive and the researcher might adopt a mixed-method approach combining both the
empirical method as in Paper 2 and the conceptual method as in Paper 1 based on the
objectives of the research and the particular research question in hand. By incorporating both
kinds of methodologies studied, researchers might benefit from the depth of conceptual
analysis and the aggravated richness that comes with empirical insights.
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References
Leseure, M., & Alexander, A. (2017, February). Behaviour, the theory of constraints, and the
https://eprints.chi.ac.uk/3425/1/milan%202017%20manuscript-v5%20%28shortened
%20conference%20version%29.pdf
(pp. 1-20). Operations and Information Management Group, Aston Business School,
%20Mansucript%20mjl%20(revised%20Jan).pdf