Name: _______________________________________

Dragons Den Create a Product

Step 1: Create your product

Your product should be unique and original. You can modify an existing product
or create something that has never been thought of before but it must be your own and
you will need to know your product inside and out. Determine the characteristics of
your product and its features. Use this page as a reference guide.

Our Product:

Characteristics/Features:

Explain why you chose your product. Is there a need for it in the consumer market?
Step 2: Determine Unique Selling Points

In order to sell your product you will need to determine its various unique selling
points. Determine what makes your product special, unique, needed or desirable and
translate those into features for selling your product. You will need 10 for your pitch to
the dragons. (Remember: Price is not a USP)

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.