1.

What elements of Societal Environment or Task Environment are present in the given case
study?
The elements of Societal Environment that is present in the given case is Economic
forces. Economic forces are the exchange of materials, money, energy and information and
that’s what Dunkin' did in the case study. Dunkin’ change their name from Dunkin’ Donuts to
Dunkin’ and they change their design. They change their store colors, cups, napkins, and donut
boxes into a fresher and brighter look that brings new energy to the brand.
The elements of Task Environment that are present in the given case are Customers
and Competitors. Customer they have the power to create or reduce the demand for a
product or service. Dunkin’ has been around for more the 20 years longer than its competitors,
the company has found it difficult to appeal to the younger generation that’s why they are force
to change their name and design. Competitors they provide a better or similar product to the
same target segment. Starbucks is one of the competitors of Dunkin’ and it is famous
everywhere however Dunkin’ have a higher stock price than Starbucks. Dunkin’ has More than
doubled Its stock Price on the New York Stock Exchange (DNKN) just in the past three (3) years,
whereas one of its major competitors, Starbucks’ stock price, has only increased by a little over
20% in the same period.

2. Explain the most appropriate industry analysis tool to help Dunkin’ maintain its future healthy
position in the market.

For me the most appropriate industry analysis tool to help Dunkin’ maintain its future
healthy position in the market is SWOT Matrix for the reason that SWOT Matrix is often
use rather than the 3 industry analysis tool and it’s easy to do and it will give you information
about what are the company’s strengths, weakness, opportunities, and threats so that Dunkin’
knows what to do to maintain its position in the market.

3. Perform an industry analysis for Dunkin based on the present context, using your
recommended method or tool in item #2.

Helpful Harmful
Internal Strengths Weakness
 Global presence  Difficult to appeal the
 Targeting the market gap younger generation
External Opportunities Threats
 Healthy menu  Too many competitors
 Menu expansion  Tough competition

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