You are on page 1of 1

Sample business plan table of contents

1) Executive summary
2) Overview of business
a) Business history
b) Vision/ goals/ values
3) Products description
4) Business structure
i) Management
ii) Board governance (if any)
iii) Human resource structure
5) Industry/ market profile
a) Market sector assessment
b) Market plan
i) Target market and demographics
ii) Distribution plan
c) Regulatory issues
i) Food safety and other certifications
ii) Zoning, permitting
iii) Labeling and packaging requirements
iv) Review of certifications relevant to market channels
6) Finance model
a) Costs of production
b) Pricing model
c) Revenues and expenses
i) Fixed and variable costs
ii) Best, likely and worst scenarios
iii) Break even points
d) Cash flow scenarios
e) Start up/ expansion costs
7) Finance sources: plan for expansion or start-up
a) Sources, timeline, minimums and exit strategies
b) Investment model
c) Loans, guarantees, collateral
d) Shares
e) Grants, donations
8) Risk assessment
a) Sensitivity analysis
b) Risk assessment
c) Risk mitigation analysis
9) Measurements of Success
10) Timeline and action plan (including fundraising timeline and actions)

You might also like