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  • SPFM For Start Ups

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    The document outlines a strategic planning process for new businesses including setting up the company, developing a business strategy, creating a marketing strategy, outlining operations highlights, and developing a finance strategy. The company setup section addresses the product concept, company details, and vision. The business strategy section involves analyzing the macroenvironment, industry, and strengths/weaknesses. The marketing strategy section covers understanding customers, competition, and the marketing mix. The operations section specifies product and costs. The finance strategy section includes financial projections, ratios, and performance metrics.

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    start up market plan

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    SPFM for Start Ups

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    The document outlines a strategic planning process for new businesses including setting up the company, developing a business strategy, creating a marketing strategy, outlining operations highlights, and developing a finance strategy. The company setup section addresses the product concept, company details, and vision. The business strategy section involves analyzing the macroenvironment, industry, and strengths/weaknesses. The marketing strategy section covers understanding customers, competition, and the marketing mix. The operations section specifies product and costs. The finance strategy section includes financial projections, ratios, and performance metrics.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views2 pages

    SPFM For Start Ups

    Uploaded by

    kii diz
    The document outlines a strategic planning process for new businesses including setting up the company, developing a business strategy, creating a marketing strategy, outlining operations highlights, and developing a finance strategy. The company setup section addresses the product concept, company details, and vision. The business strategy section involves analyzing the macroenvironment, industry, and strengths/weaknesses. The marketing strategy section covers understanding customers, competition, and the marketing mix. The operations section specifies product and costs. The finance strategy section includes financial projections, ratios, and performance metrics.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    Strategic Planning for New Businesses

    1. SETTING UP THE COMPANY


    1.1 Product Concept
    a. Features or Design
    b. Value Proposition
    c. Target Market or Buyer Group
    d. Rival Brands
    e. Price Range
    1.2 The Company
    a) Name and Logo
    b) Business Model
    c) Type of Firm
    d) Nature of Business
    e) Vision, Mission and Values

    2. BUSINESS STRATEGY
    2.1 Macro-Environmental Analysis
    a. Analysis of Changes in the Broad Environmental Factors
    i. Demographic
    ii. Economic
    iii. Natural
    iv. Technological
    v. Political and Cultural
    b. Industry Analysis (Porter’s 5 Forces Model)
    i. Competitive Competitors Created by Rivalry
    ii. Competitive Pressures Associated with Threats of New Entrants
    iii. Competitive Pressures from Substitute Products
    iv. Competitive Pressures from Supplier Bargaining Power and Supplier-Seller
    Collaboration
    v. Competitive Pressures from Buyer Bargaining Power and Seller-Buyer
    Collaboration
    2.2 Micro-Environmental Analysis
    a. Strengths, Weaknesses, Opportunities and Threats (SWOT)

    2.3 Strategy Formulation

    a. SWOT Matrix Analysis

    3. MARKETING STRATEGY
    3.1 Situation Analysis
    a. Understanding the Customer
    b. Market Analysis
    c. Competition, Market Trends and Forecast
    3.2 Marketing Strategy
    a. Type of Strategy
    b. Strategic Marketing Goals
    3.3 Annual Objectives
    3.4 STP Strategy
    a. Segmentation
    b. Targeting
    c. Positioning
    3.5 Marketing Mix
    a. Product Strategy (Introduction, Growth, Maturity, Decline)
    b. Price Strategy
    c. Placement/Channel Strategy (IGMD)
    d. Promotion Strategy

    4 OPERATION HIGHLIGHTS
    4.1 Product and Process Specifications
    4.2 Cost of Production
    4.3 Capex Requirements

    5 FINANCE STRATEGY
    5.1 Sourcing of Funds
    5.2 Financial Projections
    a. Balance Sheet
    b. Income Statement
    c. Statement of Cashflow
    5.3 Financial Ratios
    a. Gross Profit Margin
    b. Net Profit Margin
    c. Total Asset Turnover
    d. Fix Asset Turnover
    e. Current Ratio
    f. Quick Ratio
    g. Debit-To-Asset Ratio
    h. Debit-To-Equity Ratio
    5.4 Break-Even Computation
    5.5 ROI and Payback Period
    a. Internal Rate of Return
    b. Net Present Value
    c. Payback Period
    d. Return on Equity

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