MA.

ANGELICA KHEY GAZA DTHMT 1-3

LET'S APPLY 3.3
"Pitch Your Dream Product or Service"

KING THE LAND

 Introduction

A tale of love between a hotel manager who turns against his mentor to keep his heiress safe, an heiress
trying to preserve her father's legacy, and the only seven-star hotel in the country.The story is set at two
hotels: Banyan Tree Bangkok's rooftop bar Vertigo and Mandarin Oriental's Sala Rim Naam, where Sa-
rang and Goo Won savor royal Thai food.

 Target Customer

The location, features, cost, and general brand positioning of a king hotel may all affect who its target
customer is. King Hotels of various kinds serve a range of demographics and tastes.

High-end travelers who are prepared to spend more for first-rate facilities, first-rate service, and an
opulent stay are the target market for luxury hotels.

Business Hotels: Situated in business areas, these lodging options cater to business visitors with
amenities such as conference rooms, meeting rooms, and convenient access to corporate centers. Catering
to tourists on a tight budget, budget hotels provide reasonably priced lodging without sacrificing too
many necessities

Resort Hotels: Designed with leisure tourists in mind, resort hotels frequently provide a range of
recreational opportunities, spa treatments, and a tranquil setting.

Boutique Hotels: These accommodations provide guests looking for a special, cozy setting. Boutique
hotels frequently prioritize unique atmosphere, attentive service, and stylish decor.
Family-Friendly Hotels: Designed with families in mind, these accommodations often provide kid-
friendly activities, swimming areas, and roomy layouts.

Extended Stay Hotels: Designed with longer stays in mind, these accommodations provide amenities
like kitchenettes and laundry rooms.

Pet-Friendly Hotels: Designed with pet owners in mind, some accommodations permit visitors to bring
their animals along and often provide extras for them.

Adventure or Eco-Friendly Hotels: These lodging options cater to tourists who care about the
environment. They may highlight eco-friendly practices and activities in addition to emphasizing
sustainability.

A hotel's marketing strategy must take into account its target customer base in order to customize
services, offerings, and marketing initiatives to the unique requirements and tastes of the target market.

 Customer Overview

The technique of analyzing and classifying consumers according to a variety of traits, actions, and
preferences is known as customer profiling. It assists companies in the hotel industry in understanding
their clientele and customizing services to match their demands.

 Proposed Solution

A way to boost a hotel's operational effectiveness and guest experience. In the hotel sector, expediting the
check-in procedure is a typical problem.

Smartphone App or Kiosk Platform: Provide a smartphone application that is easy to use so that
visitors may check in online before they arrive at the hotel.As an alternative, set up self-service kiosks in
the hotel lobby for visitors who would like check in in person.

Digital Key Infrastructure: Include digital key technology in the mobile app so that visitors may open
their room doors with their cellphones. During the on-site check-in, give contactless key cards at the
kiosk to visitors without cellphones.

Pre-Departure correspondence: Use the app to automate pre-arrival communications, giving visitors
access to vital facts like their room number, Wi-Fi configuration, and any ongoing specials.

Updates in real time: Enable real-time updates on room availability so that both visitors and employees
have correct information. When a guest's room is prepared for an early check-in, the system should let
them know.

Employee Support: Keep a customer care department or concierge on hand to help visitors who might
experience problems with the automated check-in procedure.Make sure there is somebody on hand to
attend to any unique requirements and provide a personal touch.

The introduction of an automated check-in system satisfies contemporary demands for efficiency and
ease, enhancing both the visitor experience and the hotel industry's operational efficacy.

 Pricing
The process of optimizing your hotel's rates to increase occupancy and revenue is known as hotel pricing.
If you want your firm to prosper, you must constantly focus on the complicated task of giving customers
value for their money while also striving to keep your bottom line steady and prevent being undercut by
competition.

 Call to Action

Headline:

"Discover Unparalleled Comfort at [Hotel Name]!"

Underheading: "Your Perfect Stay Awaits..."

Urge to Take Action: "Reserve Now and Have Fun:

Elegant Accommodations

Perfect Service

Special Features

[Any Promotion or Special Offer]"

Button Wording:

"Reserve Your Stay"

Extra Details:

"Experience the epitome of hospitality at King Hotel. Whether you're traveling for business or leisure, our
world-class facilities and personalized service ensure an unforgettable stay. Book now to secure your spot
and indulge in the ultimate comfort."

It highlights the advantages of booking a stay at the hotel and features an attention-grabbing call to action
to entice prospective customers to do so. Modify the information according to the unique attributes and
special offers that your hotel want to emphasize.