Professional Documents
Culture Documents
5/13/2017
INVESTMENT PROPOSAL
GIRUM RESORT HOTEL
FIVE STAR HOTEL STANDARD
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1 PART-I . PROJECT ID
The Applicant
Promoter Ato Lema Kameiso
Region: South Nation Nationality Regional State,
Zone: Hawassa City Administration
Nationalities Ethiopian
The Project
Name Girum Resort Hotel
Address:
Region: South Nation Nationality Regional State
Zone: Hawassa City Administration
Project Details
Type of the project Five Star Hotel
Products To offer a complete package five star hotel standard of lodging and dinning ,
recreational amenities for tourists/visitors
Status of the business: New
Investment Request
Date of Applications June 30.2016
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Project Source of Finance : Project will be partial finance from bank loan
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Contents
1 PART-I . PROJECT ID .................................................................................................................. 2
2 EXECUTIVE SUMMARY ............................................................................................................... 6
3 INTRODUCTION ......................................................................................................................... 9
3.1 PROJECT BACKGROUND .................................................................................................... 9
3.2 HE PROJECT. ................................................................................................................... 10
3.2.1 Purpose of the project.............................................................................................. 10
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10 FINANCIAL ANALYSIS................................................................................................................ 26
10.1 REVENUE ASSUMPTIONS ON AND PROJECTIONS ............................................................ 26
10.1.1 Rooms Revenues ...................................................................................................... 26
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2 EXECUTIVE SUMMARY
The present investment proposal study is established with view to establish new business of
promoter , at Hawassa town , by Ato Lema Kameiso The study objective is twofold to be
used as a basis for developing the envisaged Girum Resort Hotel (Class "Five Star Hotel “) and to
seek Investment license, investment land permit . The investment land has extent of 2,100 m2 at
Hawassa town near the lake side view at Tabor Sub City. The prompter owns 700 m2 out of the
total land.
The proposed project is specialized in commercial resort hotel industry with five star resort hotel
supply products of 130 guest rooms, restaurant and bar facility which can serve 500 persons,
conference room, sauna and steam, and boots service at 2,100 m2 area at lake side of Hawssa
The present number of tourists expected to visit the region for the proposed service-rendering
project is estimated at 2,190 persons and it is projected to reach at 3,832 persons by the
year 2019. The resort will mainly target domestic and foreign tourist travels along the southern
tourist’s circuit route and also,
Indigenous affluent Ethiopians seeking to escape from daily routine of work, home and
urban life.
Local foreign residents working with Non-government organizations, foreign missions and
business.
Local newly married couples seeking beautiful places to spend honeymoon time.
Foreign tourists from seeking to have the sun, lake side resorts and admire Nationality
Museum of Ethiopia, SNNPRS people
Corporate organizations seeking for quiet places for retreats.
Business people with differing interests
Hawassa and nearby residents how want to have marriage ceremony at garden
The Resort Hotel investment cost is ET. Birr 46 million. The allocation of investment cost is mainly
on Site and building development accounts 50% of total investment. The built up are of buildings
covers 1,100 m2 from the total of requested investment land. The breakdown of total investment
(‘000 Birr) is follows,
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Pre-prod 2,590
Vehecles 2,050
Furniture 4,564
Machinery 7,846
Buildings 22,576
Land 538
The financial studies show the resort provides an internal rate of return (IRR) of 50% and a payback
period of 4 years. These results demonstrate that the project is viable and provides healthy returns
to the promoters.
Some of social economic benefits
The project will employ 63 workers in permanent employment bases for more than 10 casual
laborers every year.
The envisage resort will contribute to the national economy by,
increasing the foreign exchange income of the country by directly or indirectly
contributing to the tourism industry of the county
Benefit from the tax of the hotel operations.
Benefiting all the actors’ in the chain of tourism industry from the rural community at
tourism site to tour operators, traveler agency owners, and others who participate in the
chain will benefit from this project.
Other Strategic Significance of Project
Hotel and Tourism industry plays important role in economic development of the
country by creating revenue tax from occupancy and other tourism activities in the
hotel chain.
The tourism sector is growing fast and stands as the third foreign exchange earner,
following coffee and oilseeds.
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The Travel and Tourism Industry contributes GDP 1426 (US$ million) or 9.2 % of the the total
GDP, and create 7.2% of the job opportunity of the country in the year 2007.
Increase the present number of of the international standard hotels and Resort outside
Addis Ababa the capital city of Ethiopia.
Some of opportunities and government strategies considered by the owner when planning to
invest of Resort are,
Strong effort is underway to improve Ethiopia’s image for the world tourists,
The government commitment to use tourism industry for the fight against poverty,
The long-term vision of the government is to make Ethiopia one of the top ten tourist
destinations in Africa by the year 2020, with an emphasis on maximizing the poverty-
reducing impacts of tourism,
The demand supply gap of Hotel industry in large and shortage of tourist standard
hotel and Resort around lake Hawassa ,
To full fill his desire after looking the gaps and opportunities Ato Lema Kameiso has Proposed
New Investment of GIRUM Resort Hotel over 2,100square meter area and investment of Et. Birr
45 million birr for the envisaged project
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3 INTRODUCTION
3.1 PROJECT BACKGROUND
Hotel and Tourism industry plays important role in economic development of the country by
creating revenue tax from occupancy and other tourism activities in the hotel chain. The tourism
sector is growing fast and stands as the third foreign exchange earner, following coffee and
oilseeds.
The Travel and Tourism Industry contributes GDP 1426 (US$ million) or 9.2 % of the the total GDP,
and create 7.2% of the job opportunity of the country in the year 2007. The study conducted by
World Bank forecasted the tourism and travel industry will grow at the rate of 4% from 2007-2017.
Ninety percent of the international standard hotels are located at Addis Ababa the capital city of
Ethiopia.
The study conducted by World Bank- Pro-Tourism Strategy of Ethiopia, Japan-Embassy Hotel
Industry Study, and SNNPRG tourism strategy shows that un-availability of international standard
outside Addis Ababa along the tours circuit is one of the major problem for the development of
tourism industry of Ethiopia. Various studies also shows that the supply of bed rooms of Ethiopia is
least when compared to other African courtiers how has highest income from tourism sector but
with lowest number of tourist attraction heritage and natural resources cites.
The hotel industry and tourism growth expected to be increased due to the following development
observed at the senior and potentials,
Ethiopian Air Lines provides international flights and connections to most parts of the
world. Ethiopia is reasonably well connected by international flights and Ethiopian Air Lines
has one of the best reputations amongst African national airlines (World Tourism
Organization, 2004).
Presence of various International organizations has their offices in Addis Ababa.
Strong effort is underway to improve Ethiopia’s image.
The government is committed to use tourism in the fight against poverty
The involvement of the private sector, community and donor agencies is growing
significantly.
Ethiopia is still an untouched country and many tourists recommend visits to Ethiopia
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The long-term vision of the government is to make Ethiopia one of the top ten tourist
destinations in Africa by the year 2020, with an emphasis on maximizing the poverty-
reducing impacts of tourism.
Having in to considerations all above bright opportunities, demand supply gap of Hotel industry,
and location advantages of Hawassa being one of tourist destination , location advantage of being
on tourist circuit paths of Southern Ethiopia, and tourism attraction potential of Hwassa lake , Ato
Lema Kameiso has planed and started the the envisaged Resort Hotel Investment Project over
the area of 2,100m2 at the side of Hawassa lake .
3.2 HE PROJECT.
3.2.1 Purpose of the project
To serve as a place where tourists, visitors, vacationers and leisure travelers could
stay overnight, dine, and enjoy
To offer a complete package Five star resort and hotel lodging , dining , and
recreational services for tourists/visitors to international and domestic ones .
3.2.3 Strategies
In order to realize objectives the overall development program will incorporate the following major
strategies in relation to this envisaged project.
First the certificate of investment and land is received to the project
Temporary fencing and landscape works followed with building constructions
The required machineries for the activities of the project are purchased and imported
Furnishing with different cultural and modern furniture’s
Employing of 66 employees and training
Launch different marketing and promotional activities
Start up
3.2.4 Product and services
GIRUM Resort Hotel **** will have a plan to provide accommodation and amenities.
130 different design single . classic family and , suites, rooms
Assembly Hall
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Sauna with reception, bath, rest room, changing room , and foot bath facility
Gymnasium with international standard machinery and other facility
Swimming pool
All other Service required for Five sitar hotel standard of SNNPRS
Beautifully landscaped gardens, which will host host weddings, meetings, seminars or other
events.
Restaurant with bar, Laundry services ……
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International tourist arrival to the Region has shown a gradual growth every year. Most
international tourist comes to the SNNPRS to appreciate the untouched culture of the diverse
ethnic communities and the associated natural attractions. The ethnic communities in Debub Omo
including Hammer, Bena, Mursi, Ari and their cultural practices as well as the Dorze and Konso
people cultural practice are very well-known and visited by many foreigners. Besides, NechSar and
Mago National Parks are among the natural attraction found along the destinations visited by the
tourist together with the cultural practices of the communities.
In the recent years, the tourism sector in SNNPRS is encouraging and shows a promising
performance. The great promotion made for the Ethiopian millennium had stimulated many
Ethiopian Diasporas and foreigner to visit the country in 2008. Tourism earning in the region
increases by 46.6 % from 12,739995 Birr in 2007 to 23, 852410 Birr in 2008 (almost 50% increment).
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only considered as compotators. The list of other hotels with amentias is attached at annexed
documents.
TABLE 3-2 HOTEL ROOM SUPPLY AT HAWASSA-2010
NAME OF HOTEL NO OF BRANCH NO OF ROOM NO OF BED
Central Hotel 1 12 12
Lewi Hotel 3 130 130
Yamare Hotel 1 55 55
United Africa Group Shebele Hotel 1 49 49
Awassa Wabe Shebele Hotel 1 40 40
Pinna Hotel 1 67 67
Blue Nile Hotel 1 18 18
Paradize Hotel 1 34 34
South Spring Hotel 1 32 32
Gebrekirstos Hotel 1 44 44
Tadesse Enjory Hotel 1 57 57
Haroni International Hotel 1 32 32
Oasis International Hotel 1 18 20
Haile Resort 1 112 120
Chembelala Resort 1 31 31
Hawassa In International hotel 1 23 23
Hawassa View Hotel 1 24 24
Blue Nile-Evening Star Hotel 1 25 25
20 803 813
Source : SNNPRS-Tourism Bureau and Consultant Survey
Gezehen/Elefensh, Kerawed, South Star, Goldyase, and some new establishment data not included here.
4 TECHNICAL ANALYSIS
4.1 LOCATION DETAILS
The project is located at Ethiopia, SSNPRS , and Hawassa town. Hwassa town is the capital city of
the Southern Nation Nationalities and Peoples Regional State located at the 275 km. south of Addis
Ababa. It lies at an elevation of 1680 m.a.s.l and has a plain topography. The city, which is the
economic and cultural hub of the region, has a total area of about 50 km2 divided in to 8 sub-towns
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(kifle ketema) and 32 kebeles. The total population of the town (in 2008) is estimated about 300
thousand. The town full fills all infrastructural facilities vital for any type of investment.
4.2 LOCATION ADVANTAGES
Commercial, business, infrastructure advantages being at Hawassa town capital city of SNNPRS.
Being located at along the international high way of Addis- Moyal;
Availability of well developed social and economic infrastructure facilities such as modern
telecommunication, electric power, higher education and financial institutions, etc.
The presence of abundant, easily trainable and inexpensive labor force in the city and
surrounding rural area;
An ideal transit spot for tourists;
Site location on the shores of the beautiful Lake Hawassa
The availability of abundance and variety of the lake’s birdlife
Presence of hippos across the lake for visitors how tours at the lake with boats.
The sun sets over the volcanic hills to the west of the lake are most rewarding pleasures for
guests.
The new Hawassa airport and industry park has also significant impact
The availability of Hawassa Lake and city which attract international and domestic tourists.
4.3 LAND UTILIZATION PLAN
The total land area is assumed to be 2,100 m2. The following table shows the proposed space
program with the various planned outlets and their respective areas in square meters.
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ROOMS DEPARTEMNT
ADMINSTRATION AND
MANGER OFFICE OTHER SERVICES
ACCOUNT
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Gardener Certificate 2 2
Sub –total 10
MANAGEMENT AND ADMINISTRATIONS TOTAL 13
HOTEL SERVICE
Front Office Manager Dip. in Hotel Managements 2 2
Receptionist Certificate In hotel management 2 2
House Maid 8th grade 2 6
Laundry Machinist TVT Collage 10+ 3 2 1
Laundry Assistant Experience 2 2
Sub-Total 13
FOOD AND BEVERAGE
Food & Beverages Chef Diploma in food preparations 2 1
Assistant chefs Certificate in food preparation 2 2
Cooks Certificate in food preparation 2 1
Stewards /Waiters Certificate 2 14
Butchery Experience 1 1
Sub-Total 19
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OTHER SERVICES
Other Services manger Dip. in Hotel Managements 2 1
Gym Trainer Certificate 2 1
Spa and sauna Certificate 2 3
Taxi Driver 3rd Grade License 2 2
Sub-Total 10
HOTEL SERVICE AND PRODUCTION TOTAL 39
MARKETING AND SALES OFFICE
Marketing officer B.sc in Marketing Management 2 1
1
HOTEL SERVICE AND PRODUCTION TOTAL 63
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Title/Designation NO OF SALARY
PERSONS Monthly Annual
OTHER SERVICES
Other Services manger 1 2,000.00 24,000.00
Gym Trainer 1 1,500.00 18,000.00
Spa and sauna 3 1,500.00 54,000.00
Taxi Driver 2 1,200.00 28,800.00
Sub-Total 7 124,800.00
HOTEL SERVICE AND PRODUCTION TOTAL 39 516,000.00
Consequently the project creates income of Birr 1,004,400.00 per year. This would be one of the
commendable accomplishments of the project.
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8 FINANCIAL BUDGET
8.1 TOTAL CAPITAL REQUIREMENT
PROJECT ECONOMICS
CAPITAL COSTS Et Birr
Land acquisitions and development cost 537,760
Site and Buildings 22,576,225
Machinery & equipment. 7,846,364
Furniture & Fixture 4,564,000
Motor Vehicle and Boat 2,050,000
Pre-production costs 2,589,960
40,164,309
Working Capital 5,000,000
5,000,000
CAPITAL INVESTMENT + WC 45,164,309
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9 ANNEXURE
9.1 INVESTMENT COSTS BREAK DOWN
9.1.1 Land acquisitions and development cost
Cost item UOM Qan. Unit cost Total cost (Birr)
Land accusation Lease Payment m2 2,100 0.80 7,560
Temporary Fence Buildings Ml 440 125 55,000
Eclectic Power Birr 1 450,000 450,000
Site clearing to remove tree and shrubs M2 2,100 12 25,200
Sub total 537,760
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10 FINANCIAL ANALYSIS
10.1 REVENUE ASSUMPTIONS ON AND PROJECTIONS
10.1.1 Rooms Revenues
Accommodation
Accommodation Y1 Y2 Y3 Y4 Y5
SINGLE BED 55 55 55 55 55
CLASSIC ROOM 45 45 45 45 45
FAMILY ROOM 25 25 25 25 25
SUITE 5 5 5 5 5
Occupancy Rates 25% 40% 45% 45% 45%
Rooms Available
SINGLE BED 5,019 8,030 9,034 9,034 9,034
CLASSIC ROOM 4,106 6,570 6,570 6,570 6,570
FAMILY ROOM 2,281 3,650 3,650 3,650 3,650
SUITE 456 730 730 730 730
11,862.50 18,980.00 19,983.75 19,983.75 19,983.75
Rate Per Room (Birr )
SINGLE BED 700 770 847 932 1,025
CLASSIC ROOM 1,200 1,320 1,452 1,597 1,757
FAMILY ROOM 1,700 1,870 2,057 2,263 2,489
SUITE 3,200 3,520 3,872 4,259 4,685
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Y1 Y2 Y3 Y4 Y5
Revenue of Bed Rooms Rent ( Birr )
Annual 13,778,750 24,250,600 27,525,836 30,278,420 33,306,262
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Weeding Banquette
Weeding 12 12 12 12 12
Charge per weeding 45,000 49,500 54,450 59,895 65,885
540,000 594,000 653,400 718,740 790,614
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Cumulative pre-tax income 10,641 34,687 63,764 97,169 135,300 177,004 220,929 267,188 315,896 367,176
(NOL)
Taxes - - - 11,692 13,346 14,596 15,374 16,191 17,048 17,948
Pre-tax income 10,641 24,046 29,078 33,405 38,130 41,704 43,926 46,259 48,708 51,280
Less taxes - - - (11,692) (13,346) (14,596) (15,374) (16,191) (17,048) (17,948)
Net income 10,641 24,046 29,078 21,713 24,785 27,108 28,552 30,068 31,660 33,332
Net Profit Margin 43% 59% 62% 42% 43% 45% 45% 46% 46% 46%
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Net income 10,641 24,046 29,078 21,713 24,785 27,108 28,552 30,068 31,660 33,332
Plus depreciation 3,093 3,093 3,250 3,250 3,250 2,732 2,732 2,732 2,732 2,732
Less increase in inventory - (307) (168) (68) (56) (63) (33) (35) (36) (38) (40)
Less increase in accounts receivable - (1,228) (823) (300) (240) (263) (143) (150) (157) (165) (173)
Cash flow from operations - 12,321 26,215 31,987 24,690 27,734 29,677 31,113 32,621 34,204 35,866
Cash flow from operations and (40,164) 12,321 26,215 31,987 24,690 27,734 29,677 31,113 32,621 34,204 35,866
invests
Plus net new equity capital raised 13,549 - - - - - - - - - -
Plus net new long-term debt 31,615 (4,977) (5,574) (6,243) (6,992) (7,831) (0) - - - -
Cash flow from ops, invests, and fin 5,000 7,344 20,641 25,744 17,698 19,904 29,677 31,113 32,621 34,204 35,866
Beginning cash balance - 5,000 12,344 32,986 58,730 76,429 96,332 126,009 157,122 189,743 223,947
Ending cash balance 5,000 12,344 32,986 58,730 76,429 96,332 126,009 157,122 189,743 223,947 259,813
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PV factor 100% 90.09% 82.64% 75.13% 68.30% 62.09% 62.09% 62.09% 62.09% 62.09% 62.09%
PV of cash flow (40,164) 11,100 21,664 24,032 16,863 17,220 18,426 19,318 20,254 21,237 22,269
(40,164) (29,064) (7,400) 16,632 33,495 50,715 69,141 88,459 108,714 129,951 152,220
NPV 172,474 -
PV factor 100% 90.09% 82.64% 75.13% 68.30% 62.09% 62.09% 62.09% 62.09% 62.09% 62.09%
PV of cash flow (40,164) 11,100 21,664 24,032 24,849 25,506 27,489 28,864 - - -
(40,164) (29,064) (7,400) 16,632 41,480 66,987 94,476 123,340 123,340 123,340 123,340
NPV 123,340
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140,000
120,000
100,000
80,000
60,000
40,000
20,000
-
(20,000) 1 2 3 4 5 6 7 8 9 10 11
(40,000)
(60,000)
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