Professional Documents
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WORK EXPERIENCE
Capital One Bank • New York, NY, USA Jan 2014 - Jan 2016
Digital Marketing & Communications Manager
• Led messaging and marketing efforts for the new small business banking division for NY State
• Increased digital engagement by 30% in 3 months, resulting in higher website visits and over 100K
additional followers across social.
• Leveraged email marketing and lead generation tools such as Hubspot, Marketo, and Optimizely
to generate a 16% increase in marketing-qualified leads (MQLs) for the account management
team.
Bass Pro Shops • Minneapolis, MN, USA Feb 2012 - May 2013
Sales & Marketing Specialist
• Spearheaded a comprehensive digital and in-store marketing campaign, resulting in an increase
in online to store conversions and bolstering quarterly sales revenue by $1.5M.
• Refined email segmentation strategies and introduced personalized content, leading to a 15%
boost in open rates, a 10% uptick in click-through rates, and a subsequent 20% rise in online sales
from email campaigns.
• Piloted a new in-store product placement and promotional strategy that led to a 30% increase in
impulse purchases and elevated the average transaction value by 12%.
EDUCATION
Rutgers University
Bachelor Of Science In Marketing • New Brunswick, NJ, USA
SKILLS