A

INDEX
Academic year: 2023-24 Name of Faculty: Ms rohini mahare mam

Program code: CE6I Course & Course Code:-EDP-22033

Candidate Name :1. Vedant damodare

2.rahul sauthkar

Roll No: 26

Enrollment No:1800040440 Semester: Sixth

Sr. No. Contents Page No.

PART A: Micro-Project Proposal 4

PART B: Final Micro-Project Report 6
1.0 Rationale 6
2.0 Aim of Micro Project 7
3.0 Course Outcomes Integrated 7

4.0 Actual Procedure Followed. 7

5.0 Actual Resources Used 8

6.0 Outputs of the Micro-Projects 8-13

7.0 Skill Developed/learning out of this Micro-Project 14

8.0 Reference 7

1|P
age
PART A: Micro-Project Proposal

1.0 Aim/Benefits of the Micro-Project:

• To learn about two successful women Entrepreneur.

• To understand the importance of Entrepreneur.

2.0 Course Outcomes Addressed:

• COa-Identify your Enentrepreneurial traits.

• COb-Identify the business opportunities that suits you.

3.0 Proposed Methodology:

• Planning about the data collection

• Group Discussion to finalize the data
• Editing of the collected data
• Preparation of Proposal
• Final editing of final report

2|P
age
Action Plan

S. No. Details of the activity

1 Formation of Group & Topic Selection

2 Submission of Proposed Plan

3 Collection of Data

4 Completion of Report

5 Presentation: Report

6 Submission of Final Report

5.0 Resources Required

Sr Name of
No. Resource/material Specifications Quantity

1 Books EDP reference book(V Desai,Sri Gaddam) 02

2 Online Free open learning sources 01
Micro soft word document with internet
3 Computer 01
facility
4 Printer Hp Laser Jet 01

3|P
age
 • Names of Team Members with Roll No:

Sr.No Roll No Name of Student

1 36 Vedant vilas damodare

2 45 Rahul sauthkar

(Name & Signature of Faculty)

Ms. Rohini mahere mam

**************

4|P
age
 MICRO-PROJECT
ON
Case study of Two Successful Woman Enterpreneur

SUBMITED BY :
1. VEDANT DAMODARE : - 36

2. RAHUL SAUTHKAR : - 27

UNDER THE GUIDENCE OF

PROF . ROHINI MAHARE MAM.

DEPARTMENT OF CIVIL ENGINEERING

DR. PANJABRAO DESHMUKH POLYTECHNIC, AMRAVATI.
2023 – 2024

5|P
age
 Shri. Shivaji Education Society Amravati
Dr. Panjabrao Deshmukh Polytechnic College,
Microproject Report
Course : CR – 6I
Semester : 6TH
Program : Civil & Rural Engineering
Academic Session : 2023 – 2024

6|P
age
: Final Micro-Project Report

TITLE:-Case study of Two Successful Woman

Enterpreneur.
1.0 Rationale:

An entrepreneur is an individual who creates a new business, bearing most of the risks and
enjoying most of the rewards. The process of setting up a business is known as
entrepreneurship. The entrepreneur is commonly seen as an innovator, a source of new ideas,
goods, services, and business/or procedures.Entrepreneurs play a key role in any economy,
using the skills and initiative necessary to anticipate needs and bringing good new ideas to
market. Entrepreneurship that proves to be successful in taking on the risks of creating a startup
is rewarded with profits, fame, and continued growth opportunities. Entrepreneurship that fails
results in losses and less prevalence in the markets for those involved.

Great entrepreneurs have the ability to change the way we live and work, on local and national
bases. If successful, their innovations may improve standards of living, and in addition to
creating wealth with entrepreneurial ventures, they also create jobs and contribute to a growing
economy. The importance of entrepreneurship is not to be understated.Entrepreneurial
ventures help generate new wealth. Existing businesses may remain confined to existing
markets and may hit a limit in terms of income. New and improved products, services, or
technology from entrepreneurs enable new markets to be developed and new wealth to be
created.Additionally, increased employment and higher earnings contribute to better national
income in the form of higher tax revenue and higher government spending. This revenue can
be used by the government to invest in other struggling sectors and human capital. Although it
may make a few existing players redundant, the government can soften the blow by redirecting
surplus wealth to retrain workers.A successful entrepreneur always has a strong sense of self-
confidence and a healthy opinion of their skills and abilities. Their personality is assertive and
strong. They are always focused and do not really dilly dally with the issues at hand. This is what
makes them different from the rest.

7|P
age
Aim/Benefits of the Micro-Project

• To learn about two successful women Entrepreneur.

• To understand the importance of Entrepreneur.

3.0 Course Outcomes Integrated

• COa-Identify your Enentrepreneurial traits.

• COb-Identify the business opportunities that suits you.

4.0 Literature Review

• Being a successful entrepreneur means more than starting new ventures every other
day. It means the right attitude towards a business and the determination and grit to
achieve success. A successful entrepreneur has a strong inner drive that helps him or
her to succeed.Entrepreneurs can change the way we live and work. If successful, their
revolutions may improve our standard of living. In short, in addition to creating wealth
from their entrepreneurial ventures, they also create jobs and the conditions for a
flourishing society.society

5.0 Actual Procedure Followed.

• Discussion about topic with guide and among group members

• Literature Survey

• Submission of project proposal

• Information collection

• Analysis of Data

• Compilation of the content

• Representation

• Editing and revising the content

• Report Preparation

8|P
age
 6.0 Actual Resources Used

S. No. Name of Resource/material Specifications Quantity

EDP reference book (V Desai,Sri
1 Books 02
Gaddam)
2 Online Free open learning sources 01
Micro soft word document with
3 Computer 01
internet facility
4 Printer ---- 01
5 Stationery Papers and file 04

7.0 Outputs of the MIcro-Project

 Top 05 Famous Women Entrepreneurs in India

• Ritu Kumar – The Fashion designer
• Priya Paul– The chairperson of Park Hotel.
• Suchi Mukherjee – Founder & CEO of Limeroad
• Indra Nooyi – The board member of Amazon.
• Falguni Nayar – The Founder of Nykaa.

Ritu Kumar – The Fashion designer

Ritu Kumar is an Indian fashion designer who began her Fashion career in Kolkata. Initially, she
was making bridal wear and evening clothes. After decades, she entered an international
market. She has been operating her business in several different forging cities France and New
York. In 2013, She awarded Padma Shree by the government of India. About her education, she
completed schooling at Loreto Convent and have done college from lady Irwin College. Later
she got a scholarship at Briarcliff College in New York, where she pursued Art History.

The lack of educational opportunities there led her to move to Simla for her schooling, where
she attended Loreto Convent. She later studied at Lady Irwin College, where she met and
married Shashi Kumar, and then went on to accept a scholarship at Briarcliff College in New
York, where she studied Art History.On returning to India, she studied museology at the Asutosh
Museum of Indian Art, part of the University of Calcutta.Her son is Oscar nominated director,
Ashvin Kumar.Kumar began her fashion business in Kolkata, using two small tables and hand-
block printing techniques. Beginning with bridal wear and evening clothes in the 1960s and 70s,
9|P
age
 she eventually moved into the international market in the subsequent two decades.As well as
shops in India, Kumar's company has also opened branches in Paris, London and New York. The
London branch closed after three years, in 1999. Her company's annual turnover at the time
was the highest of any Indian fashion outlet, estimated at around ₹10 billion.In 2002 she
launched the "Label" line in partnership with her son Amrish.Kumar discusses her career at
length in a recent interview for the Creating Emerging Markets project at the Harvard Business
School, beginning with how she first broke into the Paris and New York fashion houses and
department stores in the 1970s.

Kumar's designs focus on natural fabrics and traditional printing and weaving techniques.She
has also included Western elements in her work,but has generally not innovated beyond
traditional sari designs.Her clothes have been worn by celebrities such as Princess Diana,
Priyanka Chopra, Lara Dutta, Deepika Padukone, Madhuri Dixit Nene, Madhur Jaffrey, Kalki
Koechlin, Dia Mirza, Soha Ali Khan and Jemima Goldsmith.The domain ritukumar.com attracted
1,658,109 users in the year 2019. The company has also invested on server to handle excessive
traffic during wedding seasons in India. The website of Ritu Kumar is designed by Digital
Impressions.

In 2013 she was given the Padma Shri award by the Government of India.She won the
Achievement Award in 2012 at L’oreal Paris Femina Women’s Awards.

Fig.No:01=Ritu kumar(Fashion designer)

10 |
Page
 • Priya Paul– The chairperson of Park Hotel

Priya Paul is an Indian woman Entrepreneur who is chairperson of Apeejay Surrendra park
hotels. After finishing her studies from Wellesley College (US), she started working under her
father as a marketing manager. At age 51, she is considered one of the most influential women.
According to Wikipedia, in 2012, Paul revised India’s most honorable award called Padma Shree
Award by Pratibha Shing Patil (Former Indian president).Priya Paul is the director and a member
of the Group Management Committee of Apeejay Surrendra and chairpersons of Park Hotels –
founded in 1968. Currently, she is a member of the National Council of Science Museums, the
advisory council of national tourism, and the chairperson of the South Asia Women’s Fund. She
was appointed as VC of the WTTC for 2013 – Indian Initiative Trustee, and the Trustee of (IFA)
India Foundation of Arts. Priya Paul is, raked by Forbes in 2019, as one of Asia’s 50 influential
businesswomen.Priya Paul belonged to a family of business which was involved in steel trading,
manufacturing and production, which was later moved in to the shipping business. Her father
Surrendra Paul had later expanded its portfolio into businesses in hospitality, tea, real estate,
finance, logistics etc. The currently the business is run by her brother, sister and herself.

Apeejay Surrendra is India’s oldest and largest business conglomerate, founded in 1910 by the
late Pyare Lal. Initially, the business was in steel – in steel trading, small manufacturing, and
then into steel production. Later, it moved into shipping, and Afterward, their family added
more businesses such as hospitality, tea, real estate, finance, logistics, and many more.Priya
Paul believes that innovative and creative ideas are essential Keyes for successfully surviving in
the market, even during the recession. She advocates that India owns a diversified culture, she
is applying the contemporary concept of Indian culture as well as western requirements and
demand to her hotel business taking into account domestic and international tourism in India.
She believes that all hotels have different and very unique interior designs too.She is one of the
most inspirational women of the twentieth century. During the previous 25 years, her unique
innovation and contribution to the hotel business have been recognized greatly. Therefore, she
has received many awards for her great services.

She got The Federation of Hotel and Restaurant Association of India “Hall of fame” award in
2011.In the year 2012, she was confronted with the Padma Shiri (One of the highest civilian
honours of India).In 2002, she was nominated for the Economics Times Awards as the
Businesspersons of the year.In 2011, she was listed as India’s 50 most powerful businesswoman
by Fortune Magazine.She received the Zee Astitva Award in the year 2008, in the business
category.

Priya Paul achieved success quite early in life, overcoming the challenges that came her way.
When she lost her father and chairman of the Apeejay Surrendra Group, Surrendra Paul, she
had to take on the responsibility of looking after three hotels. She overcame that challenge,
notwithstanding her lack of experience. She says she chose to follow her heart and not a hotel

11 |
Page
 guidebook and the outcome was a 400 per cent expansion in the hotel business her father had
left her.

Priya Paul is known to have a firm head on her slender shoulders, which has enabled her to take
on big responsibilities early in life. She was just 21 when she began her career as marketing
manager of THE Park in New Delhi in 1988, equipped with degrees from Wellesley College,
Harvard Business School and INSEAD. Subsequently, she took charge as general manager and
was appointed director of the Apeejay Surrendra Group and chair of Apeejay Surrendra Park
Hotels. Paul is director and member of the Group Management Committee of Apeejay
Surrendra Group, established in 1910. Priya Paul is also ex-president and executive committee
member of the Hotel Association of India. She is member of the National Council of Science
Museums, National Tourism Advisory Council and chair of the South Asia Women’s Fund. She is
member of the India Advisory Board of the Harvard Business School, the vice chair of the World
Travel and Tourism Council – Indian Initiative Trustee and trustee of the India Foundation of Arts
(IFA).

Fig. No:02=Priya Paul (chairperson of Park Hotel)

12 |
Page
Suchi Mukherjee – Founder & CEO of Limeroad
Suchi Mukherjee is an Indian successful businesswoman who found a company that is known
as a Limeroad. The company has been found in October 2012 which sells a wide range of fashion
and lifestyle-related products for women like clothing, shoes, beauty products, etc. Initially, the
company started selling only Women stuff. However, Suchi Mukherjee extended the company
by adding on the website men’s & kid’s wear including Home & Décor, kitchen.Suchi Mukherjee
grew up in a middle-class family from Haryana. As far as her qualification is concerned, in
childhood, Suchi has been a good student who did graduation in economics from St Stephens
College Delhi and got a master’s in degree finance & economics from the London School of
Economics UK. If we talk about her family, she is married and has two children. She has
mentioned in interviews that her family is so supportive and has contributed a lot to achieve
the goaEarlier she was working in an authoritative position, at the position she had to make a
quick analytical decision. Working at a company, the entrepreneurial idea was growing inside
of her head. It’s hard to realize for the first time, However, her working pattern and her routine
inspired her to bring the thought right on the track. There were two most important gaps that
the company intended to fill. First, providing the safest platform for women who can shop online
by knowing product information including manufacturer and shipping made out of India.
Second, without customers technology making it easy and entertaining for women to find their
local accessories and product.

This is where she found an opportunity to grow rapidly in the market where there was a serious
need for devoted females’ portal to find inexpensive accessories and products. Keeping in mind
female’s needs, she knew that buying the product before women like to examine other options.
Her incredible understanding of the business led her to get the root of the real issue of service
and product. Moreover, she found so many things that are available on Limeroad.com in less
price as compared to the market. There were plenty of nonidentified vendors who were not
allowed to add their product across their targeted consumers, that quality makes customers
loyal. She has confidently identified the right balance between demand and supplies. Making
all arrangements, she flew back in India to work on it.

13 |
Page
 Achievement

Today Suchi Mukherjee is not just the founder of the company but she also has become an
Ecommerce face in India. In 2018 held conference The Start-up India – Stand up India, at the
time Suchi shared the stage with Indian Prime minister Modi.

 In 2015, The company revived Coolest start-up of the year from Business Today.
 In 2015, she won INFOCOM Woman of the year from INFOCOM.
 In 2016, NDTV awarded her Unicorn Start-up Award.
 In 2017, She nominated for ET Start-up Award by The Economic time.
The company has been focusing on the organic community driven by scrapbooks, social
platforms, and vendors. Intrinsically, Limeroad product is more friendly this why the company
has become more socially unlike purchasing an electronic object or ordinary pair of Nike
sneakers the joy of looking stunning stuff on limeroad.com. makes one wish to share it with
lovely friends. Today, the company boasts a big percentage of customer-created content like the
scrapbooks look curated by the users, which doesn’t only help you enhance the user’s
engagement with the brand but also improve brand loyalty. Liimeroad also empowers women
on both sides. Today, the company has 50 million visitors on the website or app.

14 |
Page
 Fig.No:03=Suchi Mukherjee – Founder & CEO of Limeroad

7.0 Skill Developed/learning out of this Micro-Project

The following skills were developed:-

1 Designing: Designing of micro project with minimum required resources and at low cost.
2 Teamwork: Learned to work in a team and boost individual confidence.
3 Time Management: Timely completion of micro project as scheduled.
4 Data Analysis: Interpretation of data: drawing and analysis of graphs,laboratory
calculations, etc.
5 Problem-solving: Develop good problem-solving habits.
6 Technical writing: Preparing a report of the proposed plan and final report.
7 Presentation: Giving working model presentation of the micro project.

15 |
Page
8.0 Applications of this Micro-Project:

• Passion, resourcefulness, willingness to improvise and listen to others and strong

determination to succeed is what makes an entrepreneur successful. And this is what
you have to keep in mind as well if you want to be a successful entrepreneur yourself.
• entrepreneurs include Bill Gates, Steve Jobs, Mark Zuckerberg, Pierre Omidyar, Arianna
Huffington and Caterina Fake. Important characteristics of successful entrepreneurs
include risk taking, creativity, initiative, problem solving, organizational skills,
communication and independence life.

16 |
Page
 Micro-Project Evaluation Sheet
Name of Student: Sudeep Shirakanahalli. Program – CE6I

Semester: Sixth

Course Title–EDP Code:22033

• Title of the Micro-Project:-Case Study of Three successful Women Enterpreneur.

• Course Outcomes Achieved :-COa-Identify your Enentrepreneurial traits.
COb-Identify the business opportunities that suits you.
Evaluation as per Suggested Rubric for Assessment of Micro Project
Sr. Characteristic to be assessed Poor Average Good Excellent Sub
No. Marks Marks 4-5 Marks Marks 9-10 Total
1-3 6-8

(A) Process and product assessment Out Of 6 Marks

1 Relevance to the course

2 Literature Survey Information .

Collection

3 Completion of the Target as per

project proposal

4 Analysis of Data and

representation

5 Quality of
Prototype/Model/Content

6 Report Preparation

(B) Individual Presentation/Viva Out of 4 Marks

7 Presentation .

8 Viva

17 |
Page
 MIcro-Project Evaluation Sheet

Roll No. Process and product assessment Out Of 6 Marks individual Total
Presentation/Viva Marks
(4 marks)
Vedant vilas damodare
36

45 Rahul sauthkar

Major learning outcomes achieved by students by doing the project

a) Practical outcomes:
Prepare reports of the given type of events/episodes/incidents.
b) Unit outcomes in Cognitive domain:
Communicate effectively in a professional setting using skills of business communication.
c) Outcomes in Affective Domain: Function as team member
Comments/suggestions about team work /leadership/inter-personal communication (if any)
team work- leadership - inter-personal communication-
Comments/Suggestions about team work/leadership/inter-personal communication (if any)
……………………………………………………………………………………………….
Any Other Comment:
……………………………………………………………………………………………
Name and Designation of Teacher-

Mr.Mahadeo Narlawar
(Lecturer)

18 |
Page