Driving growth for Snacks, Prawns Recently launched Plant based , Vegan products called Incredible

range.

• Monitored the P&L performance, achieving business profitability in 2 years.

• Supervise the preparation of sales plan, marketing and business strategy at a pan India level.
• Defined positioning, strategy and purpose for new product development in the plant-based
category.
• Designed multi-channel campaigns (Traditional and Digital) to launch 8 new products in 16
months.
• Built E com as a channel to leverage untapped consumer opportunities, contributing 30% of the
revenue.
• Created the company's 1st digital first brand with 100% marketing spends across formats.
• Develope marketing communications and go-to-market campaigns across GT,MT and E-Com
channels.
• Managed and inspired a team of 5 to build and deliver a consistent brand image.
• Won best emerging brand and innovation on ground in 2022’