PERFORMING ARTS(MUSIC)SBA

Candidate name:Rovante Kirlew

Center #:100105
Candidate #:
Name of school:St.Catherine High School
Name of Teacher:Mr.Williams
Year Of Examination:2024
Advertisements
Advertisement-Nuh Dutty Up Jamaica

Advertisement -Chubby

Advertisement-GasPro

Advertisement-Mothers Patty

Advertisement -KFC (Big Deal)

Advertisement -WATA

Advertisement-Grace Tin Mackerel

Advertisement-iCool Water

Rational
This SBA question was chosen because there's a lot of information available on the topic, and
there's a curiosity about how businesses use music to attract customers of different ages. Music is
a powerful tool in marketing, creating emotions and connecting with people. Businesses in
various industries use different types of music to appeal to their target audience, depending on
their age group. By studying how businesses use music, we can learn more about consumer
behavior and effective marketing strategies in today's competitive market.
Background

Mothers Patty

Mothers patty was founded by Adrian B. Foreman (Chairman), V. Carlysle Hudson (Managing
Director) and Richard Foreman (General Manager) in July, 1981 with the opening of its first
restaurant at 11 Half-Way-Tree Road. This store was opened to sell patties only, and was
originally called MOO1.

Chubby
Chubby is a brand of soda made by SM Jaleel & Company. It was launched in 1993 and was
only available in Trinidad & Tobago and several other Caribbean countries.

KFC
KFC was founded by Colonel Harland Sanders (1890–1980), an entrepreneur who began selling
fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression in
july 1952 and on June 18, 1975, when the Myers family opened the first KFC restaurant in
jamaica at 170 Old Hope Road, Kingston 6, on license from Hueblein International.

WATA
Wisynco Group Limited is located in St. Catherine, Jamaica, and is a Jamaican manufacturer and
distributor. The company operates from two main facilities, including the Lakes Pen campus,
which houses the corporate offices, WATA manufacturing plant, and distribution activities,
while the White Marl campus manufactures all other beverages. Wisynco also owns the
Domino’s pizza restaurant chain located island-wide.

Nuh Dutty Up Jamaica

Nuh Dutty up Jamaica is a campaign led by the Jamaica Environment Trust(JET) with support
from the Tourism Enhancement Fund(TEF) to raise awareness of the poor waste management
and health risks in the environment.

iCool water
Over the past 23 years LASCO Manufacturing has provided Jamaica with many innovative, great
tasting products. In 2014, the iCool beverage line launched with water, cranberry and cran-
strawberry flavored water and then two juice drink flavors – Tangerine and Fruit Punch.

GasPro

Massy Gas Products (Jamaica) Ltd LPG is one of Jamaica’s largest suppliers of LPG. They have
been taking care of the cooking, power, heating and lighting needs of Jamaican businesses since
1970. They have been Serving residential and commercial customers since 2006.
Instrumentation and Timbral features.

Grace Kennedy

The company was founded in 1922 as a trading company when W.R. Grace of New York
decided to divest its Jamaica branch, then named Grace Limited. The company has since
developed into a diversified firm with interests in food trading, retail, maritime, information
services and financial services.

Music Analysis
Advertisement 1 Mothers Patty

Expressive Elements:
Dynamics:Loud (forte)
Tempo:The tempo is is quick

Instrumentation :
The instruments in this ad consist of the: Bass, Drums, Synthesizer, Guitar, Piano

Socio-Culture:
The advert promotes the different selection of patties at mother patties.The overall mood is
upbeat and playful, capturing the essence of a carefree and enjoyable gathering.

Melodic Analysis

The music features a prominent major tonality, characterized by a key signature of G Major and
a time signature of 4/4. Vocalists deliver melodies in a mid to high pitch range, dynamically
shifting with each section of the composition. The genre seamlessly blends elements of reggae
and dancehall, creating a distinctive sound.

Advertisement 2 Chubby

Expressive Elements :
Dynamics: Loud(forte)
Tempo:The tempo is quick

Socio-Culture:
The song promotes a soft drink with 25% less sugar, emphasizing the same great taste.
It appeals to young children as the lyrics mention having fun with friends.Overall, the song
conveys a message of reducing sugar intake while staying refreshed and having a good time.

Instrumentation :
The instruments in this advert consist of the: Drums, Guitar, Piano

Melodic Analysis
The song starts in the major key of G Major, but as it progresses and builds momentum, the
singer transitions to different keys. It maintains a consistent time signature of 4/4 and features
low to mid-pitch vocals. This musical piece falls under the pop genre.

Advertisement 3 KFC (Big Deal)

Expressive Elements :
Dynamics: Loud(forte)
Tempo:The tempo is moderately fast

Instrumentation:
The instruments in this advert consist of the: Drums, Guitar, Bass, Keyboard, Percussion

Socio-Culture:
The song describes Jamaica as a place full of pride and passion, emphasizing its significance and
influence. The lyrics convey a strong message of confidence and celebration, with references to
KFC adding to the energetic and vibrant atmosphere of the song.

Melodic Analysis
The tonality is firmly in the major key, specifically A Major. It maintains a consistent time
signature of 4/4, providing a steady rhythmic foundation. As the music progresses, the vocals
ascend into a mid to high pitch range, contributing to a crescendo effect as the composition
builds in intensity and singer changes. This encompasses elements of reggae, pop, and dancehall.

Advertisement 4 WATA
Expressive Elements:
Dynamics:Loud(forte)
Tempo:The tempo is moderately fast

Instrumentation:
The instruments in this advert consist of the:Synthesizer, Drums, Bass, Guitar, Piano

Socio-Culture:
The song emphasizes the importance of water in the Jamaican lifestyle, from the refreshing
coolness to being a favorite drink. It also touches on recycling and cherishing the land. Overall,
the lyrics evoke feelings of joy, pride, and appreciation for Jamaica′s natural beauty and vibrant
culture.

Melodic Analysis
The tonality of the music is set in the uplifting major key of B Major. It maintains a steady
rhythm with a time signature of 4/4, complemented by vocals in the low to mid pitch range. This
distinctive combination of elements characterizes the genre of music as dancehall, known for its
infectious beats and lively melodies.

Advertisement 5 Nuh Dutty Up Jamaica

Expressive Elements:
Dynamics:Loud(forte)
Tempo:The tempo is moderately fast

Instrumentation:
The instruments in this advert consist of the: Drums, Bass, Guitar, Keyboard, Percussion

Socio-Culture:
The song promotes environmental awareness and cleanliness in Jamaica, urging people to
dispose of their garbage responsibly and keep the island clean. It emphasizes the importance of
recycling and picking up litter to prevent pollution and protect marine life. The lyrics convey a
message of environmental stewardship and the impact of individual actions on the ecosystem.

Melodic Analysis
The composition is predominantly characterized by a major tonality, specifically in the key of F#
Major. It adheres to a time signature of 4/4 and features vocals predominantly in the mid to high
pitch range. This musical piece encompasses elements of both reggae and includes a segment
influenced by dancehall.

Advertisement 6 iCool Water

Expressive Elements:
Dynamics:Loud(forte)
Tempo: The tempo is moderately fast

Instrumentation:
The instruments in this advert consist of the:Drums, Bass, Guitar, Synthesizer, Percussion

Socio-Culture:
The song lyrics talk about the importance of staying cool and refreshed throughout the day by
using cool water. It emphasizes the soothing and rejuvenating effects of cool water on the body
and how it helps the singer stay cool and dream cool. The lyrics convey a sense of relaxation and
comfort associated with the simple act of using cool water to stay refreshed.

Melodic Analysis
The composition is predominantly in the major key of C Major, characterized by a lively and
tonality. The vocals feature a mid to high pitch. Structured in 4/4 time signature, each singer
delivers their individual part before converging harmoniously in the chorus. Notably, during the
chorus, the vocal arrangement ascends by an interval on the second repetition, adding dynamic
variation. This musical style aligns with the pop genre, distinguished by its upbeat and energetic
characteristics.

Advertisement 7 Gas-Pro
Expressive Elements:
Dynamics:Loud(forte)
Tempo: The tempo is moderately fast

Instrumentation:
The instruments in this advert consist of the:Drums, Guitar, Bass, Piano, Horns

Socio-Culture:
The song lyrics convey a message about the convenience and reliability of a gas company′s
services. It emphasizes the ease of access to cooking gas and the quick delivery process. The
lyrics evoke a sense of trust and dependability towards the company, encouraging listeners to
contact them for their gas needs. The mention of a specific phone number adds a memorable
touch to the advertisement, making it easy for customers to remember. Overall, the song
promotes the idea of choosing a trusted gas provider for efficient service.

Melodic Analysis
The tonality of the music is set in the uplifting major key of F Major, characterized by a cheerful
and bright atmosphere. It maintains a steady 4/4 time signature, providing a rhythmic foundation
for the music. The vocals are delivered in a smooth and soulful manner, characterized by low to
mid-range pitches, which are typical of reggae music.

Advertisement 8 Grace Tin Mackerel

Expressive Elements:
Dynamics:Loud(forte)
Tempo: The tempo is moderately fast

Instrumentation:
The instruments in this advert consist of the:Drums, Synth, Bass, Guitar, Percussion

Socio-Culture:
The lyrics convey a message of sharing recipes and enjoying good food with friends. There is a
playful and energetic tone throughout the song, celebrating the joy of cooking and savoring
flavorful dishes.

Melodic Analysis
The piece features a minor key tonality, specifically in C minor, and maintains a time signature
of 4/4. Throughout the composition, low to mid-pitched vocals are prominent, often
repeated(repetition), reflecting the characteristic repetition of dancehall music.

Bibliography
Mothers Patty
https://www.youtube.com/watch?v=pWriHypruxA

Chubby
https://www.youtube.com/watch?v=Y_hh3cFO-Qw

WATA
https://www.youtube.com/watch?v=ixvNZrmNIKE

Nuh Dutty Up Jamaica

https://www.youtube.com/watch?v=g4VyDYCIDz4

iCool Water
https://www.youtube.com/watch?v=69a85f23E8w

KFC(BIG DEAL)
https://www.youtube.com/watch?v=W3MixThTNr4

Gas-Pro
https://www.youtube.com/watch?v=dfTwNvZ5HcM

Grace Tin Mackerel

https://www.youtube.com/watch?v=mkTcKY24g8o