FACULTY OF COMMERCE

DEPARTMENT OF BUSINESS MANAGEMENT

BACHELOR OF COMMERCE HONOURS DEGREE IN MARKETING MANAGEMENT

PART IV SECOND SEMESTER SPECIAL EXAMINATION

MARKETING INFORMATION SYSTEMS (COMM 4201)

OCTOBER 2022

DURATION: 3 HOURS

INSTRUCTIONS
1. Answer the question in Section A and any Three (3) questions in Section B.
2. Begin each question on a new page.
3. Specify your format of study (Conventional, Block or Parallel) on the top right corner
of the answer script cover.

INFORMATION
1. Each question carries 25 marks.
2. Questions may be answered in any order.
3. Credit will be given for the use of appropriate examples.

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SECTION A Compulsory

Question 1
Describe the components of an information system. [25 Marks]

SECTION B Answer any Three (3) questions in this section

Question 2
Discuss any five data collection techniques that can be used in market research.
[25 Marks]

Question 3
Explain how information generated from a marketing information system can be used
across all areas of decision-making. [25 Marks]

Question 4
a) With the aid of examples, analyse the difference between the Internet, intranets and
extranets. [9 marks]
b) Explain how the internet, extranets and intranets are used in marketing.
[16 marks]

Question 5
Describe how an internal documentary system can aid management decision-making.
[25 Marks]

***End of Examination Paper***

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