PIZZA ET VERDURE

300 MBPS ORGANIZATION

FEBRUARY 2021

Name: Auguis, Mary Scarlette G. Name: Delos Reyes, Revy Rianne A.

Address: Candaguit, Sibonga, Cebu Address: Lamac, Consolacion, Cebu
Phone: 09995530240 Phone: 09083591750
Email: maryscarletteauguis@gmail.com Email: revyrianne2000@gmail.com

Name: Fajardo, Lhean Jean Name: Gako, Angie Ayne R.

Address: Brgy. Quiot, Cebu City Address: Pob. East, Moalboal, Cebu
Phone: 09260060887 Phone: 09994736547
Email: ljfjrd10@gmail.com Email: gieayne.22@gmail.com

Name: Galila, Shiela Marie Name: Lauron, Riz Gleanne F.

Address: Tisa, Katipunan St., Cebu City Address: Labangon, Cebu City
Phone: 09066702673 Phone: 09562906628
Email: galilashiela@gmail.com Email: dennally17@gmail.com

Name: Ocampo, Gella Gay L.

Address: Biasong, Talisay City, Cebu
Phone: 09272741310
Email: dim0630ple@gmail.com
Table of Contents
1.0 Executive Summary
2.0 Mission, Vision, & Culture
3.0 Company Description
4.0 Opportunity Analysis & Research
4.1 Industry Analysis
4.2 Environmental Analysis
4.3 Competitive Analysis
5.0 Marketing Strategy & Plan
5.1 Products/Services
5.2 Pricing
5.3 Promotion
5.4 Place
6.0 Management & Operations
6.1 Management Team
6.2 Research & Development
6.3 Physical Location
6.4 Facilities
6.5 Inventory, Production, & Quality Assurance
7.0 Financial Analysis & Projections
7.1 Sources & Uses of Capital
7.2 Cash Flow Projections
7.3 Balance Sheet Projections
7.4 Income Statement Projections
7.5 Breakeven Analysis
7.6 Ratio Analysis
7.7 Risks & Assumptions
8.0 Funding Request & Exit Strategy
8.1 Amount & Type of Funds Requested
8.2 Exit Plan
8.3 Milestones
Appendices
Resumes
Sample Promotional Materials
Product Illustrations/Diagrams
Detailed Financial Projections
1.0 Executive Summary
A. 300 MBPS Organization

B. Business Idea Chart

Components of the Business Start-Up

Customers Workers
Products or Services Pizza with different flavors; use of malunggay
Location IT Park, Lahug,
Management Control Owners
Operational Control Owners
Marketing Needed
Reputation None
Royalties/Fees Not usual
Financing Needed
Disclosures None

Business Idea:

The business idea is to introduce a Malunggay pizza. A pizza that would make the customers enjoy
eating without worrying about their diet. In Pizza et Verdure, the consumers are guaranteed to experience
a new yet healthy flavored pizza.

C. Target Market

Factor of Target Market Description

Workers/ Employees
Workers/employees who are pizza lovers that
are health-conscious and those who have interest
in exploring savory and healthy dishes.
Every day from 8 A.M. to 10 P.M.
Cebu I.T. Park
More consumers now want healthier options
The target audience specifies the workers from
Cebu I.T park
The target demographic includes employees
who stick to a healthy diet as well as others who
indulge in unhealthy eating habits.
Open every day from 8 in the morning up until
10 in the evening
As it is the heart of the working industry in
Cebu City. It will serve as the main branch of
the business.
It offers a healthy option for individuals who
loves pizza
D. The Organization and Product Offerings

Food service type of organization; S-corporation, for profit

Products
1 Super Green Pizza
2 White Pizza
3 Vegan Shawarma Pizza
4 Vegan White Sauce Pizza
5 Vegan Pizza Waffles
6 Vegan Barbeque Chicken Pizza
7 Beverages such as Fruit Infused water, Blood Orange Ginger Margarita, Detox Green Juice,
and Iced Skinny Vanilla Almond Latte.
8 Appetizers such as Vegan Spinach and Mushroom Sushi Bake, Southwestern Chicken Egg
Rolls, and Fried Okra

E. Marketing and Sales Strategy

Customer Need How Your Business Will Satisfy It

Customers’ comfortableness of eating
pizza without worrying about their diet
Customers’ preferences of a healthy diet
Needs of accessibility
Customer’s experience with the place that
helps them relax from stressful workloads
Each pizza provides essential nutrients along with its
savory taste.
Versatility of menu options; we will allow customers
to remove an ingredient from the original ones found
in the menu.
We provide multiple channels for customer service.
Workloads through updated interior designs, ambient
lighting, and reduced background noises.

F. Key Success Factors of the 300 MBPS

1. Recipe

Serving a healthy recipe in which having Malunggay as its main ingredient.

2. Promotion

Promoting the business through sending out caps, t-shirts, and slicers with the logo and contact
number of the business. Participating in local activities could also help boost our business —
residents enjoy events, and we appreciate their presence. Meeting our customers at events and
hearing how much they love our pizza is always a lot of fun.
 3. Affordability

Offering coupons or exclusive offers on specific pizzas. On certain slowest nights, the
owners might sell a buy-one-get-one-free deal or discounted rates.

4. Employees

Having the right employees which will provide the business the best quality service for the
customers.

5. Competition

Placing our location where there are few rivals serving similar food offers to ours and having a
prominent location with a suitable customer base nearby. If there is a presence of any competitors,
we must set ours apart by providing cheaper costs, better service, or higher quality.

G. Economics of One Unit

One Unit = 1 pizza

Selling Price per Unit ₱ 180.00
– COGS per Unit Price Units Quantity Cost ₱ 101.75
INGREDIENTS Used Each
Flour ₱ 80.00 1 kg. 350 g ₱ 28.00
Yeast ₱60.00 1 pack 1 tsp. ₱ 0.50
Oil ₱ 100.00 1 kg. 2 tbsp. ₱ 3.50
Sugar ₱ 50.00 1 kg. 2 tsp. ₱ 0.50
Tomato sauce ₱ 150.00 1 kg. 150 g ₱ 22.50
Cheese ₱ 120.00 430 g 100 g ₱ 28.00
Toppings ₱ 250.00 1 pack 1/8 ₱ 18.75
– Other Variable Costs
TOTAL Variable Costs per Unit ₱101.75
Contribution Margin per Unit ₱78.25

H. Business Goals

Short-Term Business Goals (less than one year)

1. Know the competitors firsthand to formulate business promotion strategies of the product

2. Be updated with the market trends of our target audience for it to be aligned with the business
production

3. Conducting a dry run to see the results, further maximize the effective parts of the plan, minimize
and solve the faults present in it, and to analyze the business progress as it starts.
 Long-Term Business Goals (1-5 years)

1. Expand the business further from one place to another.

I. Organizational Resources

Resource or Skill Who How to Obtain

Leadership Owners The owners should assign and delegate tasks
properly. They should lead by example and make
decisions that offer best outcomes.
Innovative Owners The owners should constantly think of new and
fresh ideas to be able to strive for business
competitions.
Collaboration and Organization The organization should work together and
Teamwork encourage everyone to participate in giving out
ideas for the business to succeed.
Perseverance Organization The organization should stay motivated when
presented with business challenges. They should
find a way through to survive and sustain their
transactions.
Fairness Management The management should offer just and fair
treatment to everyone without discrimination,
favoritism or any conditions that could breach
members’ rights.
Persuasive Sales Members The sales members should be confident and
effective in convincing the customers to buy the
products.

J. Sharing

Owner Percent of Ownership

1. Auguis, Mary Scarlette 14.3 %
2. Delos Reyes, Revy Rianne 14.3 %
3. Fajardo, Lhean Jean 14.3 %
4. Gako, Angie Ayne 14.3 %
5. Galila, Shiela Marie 14.3 %
6. Lauron, Riz Gleanne 14.3 %
7. Ocampo, Gella Gay 14.3 %
K. Sources of Funds

The organization’s primary source of funds will be the investment from stockholders. Each
stockholder is entitled to invest for about ₱ 30,000 so that the business will be able to start the
operations immediately. The total capital from investment will be used for initial expenses such as the
rent of commercial buildings, payment for business licenses and other processes that the business shall
go through to start its operations. The second source for funds will be a loan from the bank. This will
be used for the business starting cash balance and the continuous buying of necessary equipment,
materials and ingredients.

L. Financial Projections

Topic Key Measure Growth or Growth Rate Time Frame

Revenue Sales Growth 1% 2022-2023

Profitability Return on Investment 15% 2022-2024

or Return on Sales

Industry Position Market Share 20% 2022-2027

Value Net Worth 18% 2022-2027

M. Growth and Exit Strategy

The growth strategy of this business is through the product development and market expansion. As the
business starts and continues its operations in a target market, the organization shall conduct surveys
or interviews that focus on the product’s capacity to satisfy customers. Based on that method, the basis
for product development will be the customers’ suggestions and recommendations. Moreover, this will
also be utilized in expanding the market as the target customers’ needs are satisfied.

For its exit strategy, the organization plans to sell the business in the open market. This could be either
putting up the shares of the business or introducing a new branch to another place would put an
advantage. This will further expand the business and also make it into a profitable venture since more
people become interested as to how the business is progressing beyond its first location.
2.0 Mission, Vision and Culture

A. Mission Statement

Create a savory yet healthy pizza that can satisfy cravings and encourage healthy lifestyle through the
use of fine natural ingredients.

B. Vision Statement

To be the best choice and leading provider of healthy pizza.

C. Culture

Core Belief How is it Reflected in the Culture?

Originality The management offers a fresh and original flavor for the
customers to enjoy despite their preferences to satisfy
their expectations.

Consistency Leading the food service industry with consistency of the

products we produce for the customers to savor.

Service Providing the best quality of service in any way the

customer wants to get their satisfaction with our business.

Equity The management offers fair treatment to everyone

involved with the business itself such as the workers.

Unity The management unites and works together with ease to

provide excellent service and quality-experience to the
customers.

D. Social Responsibility

1. Conduct social services to local communities and have a volunteering program for workers.
Rewards will be provided to workers who want to volunteer for social services.

2. Organize a fundraising activity through a Bake Sale Fundraising event. The amount raised will be
sent to Bantay Bata Foundation.

3. Set up donation boxes in the Pizza et Verdure store's check-out counters.

4. Communicate properly with the members of the organization and listen to each other’s ideas in
achieving goals.
3.0 Company Description
A. Industry
Pizza et Verdure belongs to the Food and Beverages Industry

B. Type of Organization
The business is a food service type of organization, where the foods are cooked and prepared for the
customers as they order.

C. Needs to be Satisfied
The products of this business shall be aligned to the customer’s expectations. The Pizza with a
Malunggay ingredient shall be the restaurant’s main product. The needs that the business shall satisfy
are the following:
1. Customers’ comfortableness of eating pizza without worrying about their diet. Each pizza
provides essential nutrients along with its savory taste.
2. Versatility of menu options where the customers’ preferences of a healthy diet is respected
especially for instances of existing allergies, we will allow customers to remove an ingredient
from the original ones found in the menu.
3. Needs of accessibility where we provide multiple channels for customer service.
4. Customer’s experience with the place helps them relax from stressful workloads through
updated interior designs, ambient lighting, and reduced background noises.

D. Strategic Advantage
The strategic advantage of Pizza et Verdure is built on four (4) points. Firstly, satisfying the customers
by tasting the Pizza despite various preferences. The Malunggay ingredient gives health benefits,
however, this will not be a hindrance on giving a savory taste to this pizza. Secondly, offering a
consistent taste and superb food quality to the customers across branches as the company uses fresh
and fine natural ingredients. Thirdly, lower prices of pizza ranging from 90 to 230 pesos depending on
the size. Lastly, giving the customers an excellent service despite the choices of dining in or home
delivery.

E. Organization's Legal Structure

The organization’s legal structure is S-Corporation where in the income, losses, deductions, and
everything else go through the shareholders for different purposes such as taxes - this prevents
problems such as double taxation. The shareholders hold equal responsibility to every decision that is
made for the restaurant as it is a shared venture.

F. Reason of Choosing this Legal Structure

This legal structure allows a safe path for the owners to use to prevent further complication such as
decisions that make changes on the business as it continues. The responsibilities are being divided and
being shared altogether.
G. State Registration

The restaurant will be first registered here in Cebu as it starts off to make it grow and progress.

H. Physical Location and Geographical Reach of the Organization

The business shall be first situated in IT Park, Lahug, as it is the heart of the working industry in Cebu
City. It will serve as the main branch of the business. The target audience specifies the workers who
are following a strict diet and as well as those who have unhealthy practices of food consumption.
However, everyone who is a potential customer is very much welcome to visit such as those who have
interest in exploring savory and healthy dishes.

I. Shareholders and their Percentage to the Business

1. Auguis, Mary Scarlette – 14.3 %

2. Delos Reyes, Revy Rianne – 14.3 %

3. Fajardo, Lhean Jean – 14.3 %

4. Gako, Angie Ayne – 14.3 %

5. Galila, Shiela Marie – 14.3 %

6. Lauron, Riz Gleanne – 14.3 %

7. Ocampo, Gella Gay – 14.3 %

J. Plans and Implementation

The full scale of planning for Pizza et Verdure will be lasting 6 months. After that, a dry run will be
done to see the results, further maximizing the effective parts of the plan, minimizing and solving the
faults present in it, and to analyze the progress as it starts. As the goals are achieved, the suitable exit
strategy is to sell the business in the open market - putting up the shares of the business or introducing
a new branch to another place would be an advantage. This will further progress the business and also
make it into a profitable venture since more people become interested as to how the business is
progressing beyond its first location, it will also attract more customers as many have now come to
buy or manage a branch. This is similar to Jollibee's technique in expanding.

The short-term goals of this business are the following: know the competitors firsthand to formulate
business promotion strategies of the product and be updated with the market trends of our target
audience for it to be aligned with the business production. These short-term goals will be the pillar of
the long-term goals such as expanding the business further from one place to another.
4.0 Opportunity Analysis & Research

A. Research methods

Research Method Respondents/Description

Personal Interviews The initial interview is conducted to the close

friends and acquaintances of the owners. The
next interview will be conducted to the first
customers or consumers of the business.

Observation The observation is done to the competitors’

businesses. This is to look for valuable
information that is useful for the business. It
could be information about the product or the
customers’ needs and wants.

Tracking (Media) The authors of the business plan monitor

different media that has mentions of pizza. It
involves looking for trends about our
product, competitors and other relevant
trends.

Online Searches The authors of the business plan uses the

internet in finding reliable sources about a
product's features and in terms of improving
its taste.

Article and Book Searches The authors of the business plan look for
articles and books that talks about helpful
strategies in business management,
promotion and production.

Public Agencies The authors of the business plan assess

public information concerning market trends
and economics’ growth rate.

Competitor Websites Their websites will be used by the authors of

the business plan as a basis on finding which
products and services does the customers like
the most
B. Target Customer from Different Dimensions

Dimension Target (specific)

Demographic Individuals of all ages, both males and females who can afford to
purchase our product with an income level of below or above Php 8,000,
and follows a strict diet or just simply wishing to shift to a healthier
lifestyle.

Geographic Individuals working at or living near IT Park, Lahug.

Needs Healthy fast food

Trends People are becoming more health-conscious, and they want to eat new,
balanced foods that are familiar to them. A demand for healthier crusts,
such as vegan crusts. The need for authenticity and healthy/alternative
pizzas – crusts play an important role here – these two phenomena we're
seeing becoming even more prominent in 2021.

Lifestyles Healthy lifestyle

Psychographics Health-conscious workers

4.1 Industry Analysis

A. Set of Industries which our Organization Operates (NAICS codes)

Our business belongs to the Food Service Industry. Our NAICS Code is 722513 – Limited-Service
Restaurants, which means our business consists of an establishment that primarily offers food services
to people with waiters and waitresses as they pay before eating. They may eat within our premises or
they may have it taken out or delivered to their locations.

B. Factors that Influence the Demand for Pizza

Demand Factor What Is the Influence?

Price Products have different sensitivity to changes in price. For

example are the necessities such as eggs and vegetables as the
ingredients of a healthy Pizza does not change significantly
when prices move up or down.

Income levels The income earned by our target market.

Consumer taste and preferences The consumers’ desire for a healthy pizza.

Competition Competitors are continually seeking to achieve a greater share

of the market, whether by lowering costs or launching a new or
improved version of a product.
C. Factors that Influence the Supply for Pizza

Supply Factor What Is the Influence?

Price If the business increases the price of the pizza and the cost of goods
remain the same, there is extra revenue that can be used to produce
more supply of pizza.
Cost of goods The business can make more supply of pizza if there is a decrease in
costs of production.
Number of suppliers With more sellers or suppliers, there is more production of pizzas.
Technological Using an oven would influence the taste and quality of the pizza.
improvements
Weather conditions Our business includes agricultural products especially that the main
ingredient is Malunggay. Weather conditions play a major role in
growing these plants and crops as it influences the success of harvests.
Availability and If workers are present and constantly motivated to work hard and
productivity of workers smart, there should be a significant increase in supply and a direct
for the production influence on the product’s quality.

D. Industry Size

Time Frame Dates Included Size (₱ or units) Data Source

Historic size 2019 ₱ 724.185 billion USDA Foreign Agricultural Service

Current size 2020 ₱ 335.361 billion USDA Foreign Agricultural Service

Projected size 2022 ₱ 349.942 billion IFEX Philippines

with an estimated
15-20% annual
growth

E. Current and Anticipated Characteristics and Trends in the Industry

1. Food delivery market boom

2. Demographic change

3. Tamper evident containers

4. Protective equipment such as cashier shields, hand sanitizer kiosks, and face shields

5. Signages such as floor labels and social distancing signs

6. Custom meal kits, virtual kitchens, drive-in restaurant service

F. Major Customer Groups for the Industry

Consumer Group in Food Service Industry

A. Busy Balancers – the type of consumers that have on-the-go lifestyles. This type of consumer
would rather dine out to eat or have their food delivered.

B.Food Service Hobbyist – the type of consumers that always seek to try new dishes especially the
nutritious, natural, sustainable, locally raised ones. They like to look into details and contents of
menus.

C.Functional Eaters – the type of consumers that are low on income and the idea of nutrition is not
important, or even the sources of ingredients.

D. Affluent Socializers – the type of consumers that are willing to spend money for a nice meal.

E.Bargain Hunters – the type of consumers that seek first low prices before dining.

F. Habitual Matures – the type of consumers that like to order items from the menu as they are, they
don’t bother to tell their preferences and would go for traditional options which don’t really
require so much creative thinking.

G. Health Enthusiasts – the type of consumers that prefer healthy food types.

G. Target Market Scope

Measures of Market Size Size Source of Data

Number of customers 109.1 million Import – Export

Solutions
(July, 2020)
(Societe Generale)

Size of purchases An estimated amount of ₱1000- Business Inquirer.Net

1,600 in every purchase

Frequency of purchases Several times a month Statista (May 2020

Surveys)

Trends Younger consumers dwell on Import – Export

online retailing Solutions

(Societe Generale)
4.2 Environmental Analysis
A. SWOT Analysis
Strengths
 Accommodates customers fairly and with
utmost respect to their preferences and taste
 Strong tagline
 Location easily attracts potential customers
 Refreshing physical store, with clean
utilities
 Skilled and knowledgeable staffs
 Advanced technologies
 Use of natural resources for the pizzas’
ingredients
 Distinctively tasty, healthy, and high-
quality pizza at a cheap selling price
Opportunities
 There are a number of cases regarding
unhealthy food intake that leads to obesity
and other health problems. The company
then provides a solution to address the issue
by selling healthier products.
 There are only a few companies in the same
field that sell pizza promoting a healthy diet.
B. External/Environmental Factors that Impact the Business
1. High inflation rate
2. Unemployment
3. Ever-changing trends and the changes in customers’ preferences
4. The rise of online selling
5. Weather conditions that affect sales
6. Existence of rival food service
7. Emergence of new machines
Weaknesses
 Lacking more employees as well as
technologies like ovens.
 Start-up company; reputation is not yet
established
 No intensive experience in business
planning
 Lack of expertise in some areas
Threats
 Other start-ups in the foodservice industry
that sells the same product as ours
 Older companies in the field of food service
 Negative feedback that customers broadcast
on their social networking sites.
 Customers’ change of attitude towards our
product
 Changes in the environment where the
physical store is located.
 Weak loyalty and trust from business
partners.
 Costs of needed equipment
 Possible poor product quality and service at
the opening day that could discourage
customers from coming back
C. Customers from other Countries

There are no customers from other countries just yet. But if there are, we have to establish a branch
overseas in order to reach our potential customers. That being said, we will have to do intensive
research and planning so that our business venture will be fail-proof internationally.

4.3 Competitive Analysis

A. Direct and Indirect Competition

Direct Competition

Pizza et Verdure faces fierce competitions from some of the established and renowned brands which
include the following: Alberto’s Pizza, Greenwich, Pizza Hut, Domino’s Pizza, and Papa John’s Pizza.

Indirect Competition
Pizza et Verdure has a lot of indirect competitors that do not sell pizzas but do sell fast food such as
McDonalds, KFC, Jollibee, and Burger King.

B. Competitive advantage and Business Competitors

We use natural ingredients such as Malunggay as a core ingredient for our product, breaking the usual
fashion of baking pizza done by most known restaurants of today. Our product comes at a cheaper cost
and we are located at one of the busiest places in Cebu, with our ambient interior designs that would
suit nicely to the likings of our customers.

Pizza et Yellow Cab Greenwich Shakey’s Pizza

Verdure Pizza Co.
Wt. Rating Wtd. Rating Wtd. Rating Wtd. Rating Wtd.
Rating Rating Rating Rating
Quality 0.2 10 0.2 8.5 0.17 7 0.14 9 0.18
Price 0.1 9 0.09 7 0.07 8 0.08 8 0.08
Location 0.1 7 0.07 10 0.1 10 0.1 10 0.1
Selection 0.1 8 0.08 9 0.09 7 0.07 9 0.09
Service 0.15 8 0.12 8 0.12 8 0.12 8 0.12
Speed or
0.1 9 0.09 7.5 0.075 7.5 0.075 8 0.08
Turnaround
Specialization 0.1 10 0.1 9 0.09 7 0.07 7 0.07
Personalization 0.15 10 0.15 8 0.12 7 0.105 7 0.105
Total 1.00 71 0.9 67 0.835 61.5 0.76 66 0.825
C. International Competitors

International Competitor Method of Competition

1. Pizza Hut - an international restaurant chain ●
specializing in the sale of ready-to-eat pizza products. It
operates in the delivery, carryout, and casual dining
segments offering pizza, wings, sides, pasta, and
desserts. The company utilizes both store-level franchise
and master franchise programs.
2. Domino’s Pizza - a pizza delivery company. It
operates through three segments: Domestic Stores,
Supply Chain, and International Franchise. The
● Get into Social Media. Create a
Company offers pizzas under the Domino's Pizza brand
name through company-owned and franchised Domino's
Pizza stores.
3. Papa John’s Pizza - its international branch operates
and franchises pizza delivery and carryout restaurants
and dine-in and delivery restaurants under the trademark
Papa John's. The Company operates through five
segments: Domestic Company-Owned Restaurants,
North America Commissaries, North America
Franchising, International Operations, and All Others.
Papa John's primarily takes carryout and delivery orders,
although some stores have tables and chairs for dining
in.
4. McDonald’s Corporation - is an American fast
food company, founded in 1940 as a restaurant operated
by Richard and Maurice McDonald, in San Bernardino,
California, United States. McDonald's is the world's
largest restaurant chain by revenue, serving over ●
69 million customers daily in over 100 countries across
37,855 outlets as of 2018. Although McDonald's is best
known for its hamburgers, cheeseburgers and French ●
fries. They also feature chicken
products, breakfast items, wraps, and desserts.
The Pizza et Verdure menu should
be appealing, delicious, and has
consistent taste to make the
customers keep coming back.
● The business will provide an
organic pizza that no one else in the
region can match. It is made from
locally grown ingredients.
social media page. It is an efficient
way to be easily connected with
customers. Platforms like
Facebook, Twitter or Instagram
encourage customers to leave
reviews and post pictures about their
experience at your pizzeria and
build connections interacting with
their followers.
● Make Use of Technology such as
providing free wi-fi to guests.
● Offer mobile payment options to
order food and tableside payment
stations for the convenience of
payment to the customers and
quicker table turns for the business.
Refreshing the interior and
upgrading the menu.
Offer food coupons because
it provides a huge user base that can
help attract regular customers.

● Offer quick service at low prices

5. Burger King - known for serving high-quality, great-
tasting, and affordable food. Founded in 1954, Burger
King is the second largest fast food hamburger chain in
the world. The original Home of the Whopper, our
commitment to premium ingredients, signature recipes,
and family-friendly dining experiences is what has
defined our brand for more than 50 successful years.
D. Strategy for Outperforming the Competition

Competitive Advantage Question Competitive Difference (USP)

The Offer: What will be better and The healthy ingredients that will cater the
different about the products and services preferences of the employees when it comes to their
that will be sold by the business? healthy lifestyle.

Target Market: To make it as successful The workers or employees from I.T. Park who are
as possible, which customers should be health-conscious and wants to enjoy eating savory
the focus of the business? pizzas that are good for the diet.

Production and Delivery Capability:
What will be better or different about the
way that offer is produced and delivered
to those customers?
The use of delivery applications. Pick-up and
Delivery mobile applications would make the
delivery process quick and efficient for the business
and its customers. Have a manufacturing processes
and controls that are well-established and well-
documented which will meet impartial criteria and
customer requirements

E. Tactical Strategy

Tactical Issues Solutions

Question

Sales Plan: How to identify Stand out from the bland and overly promotional emails
Where and how prospects and that are flooding their inboxes. Mix in some fun facts
will you sell to convert them to about the business or about your area where the business
your customers? sales is located which is at the I.T. Park.

Offer incentives. Tossing in a gift or offering a discount is

often a great way to convert sales.

Make a quick and simple follow-up email or phone call,

asking the prospects if they have any additional questions.
Identify the needs, what kind of healthy pizza our
prospects want and what level of service they expect. This
will get them back into purchase mode. This is a great
way to quickly convert them into a customer before too
much time passes.

Prospects would also be easier to get when the staff know

them personally, it means that they have the advantage
since they would trust their words. To convert prospects
to sales, it should start with introducing them to the
business first then the product after by making them taste
it to gather their thoughts about it and their opinions also.
 Market How to make To attract them to the business, make sure to be authentic
Communications: customers with how you introduce your business. No usage of
How will you aware of your flowery words and exaggerated expectations to avoid the
communicate offer; how to customers to be hyped over nothing.
with your attract them to
Using different social media platforms, especially
customers and the business
Facebook, to remind, inform and remind customers of a
make them aware
new product is the simplest and most efficient way to do
of your business
so. Create and start a teaser campaign for the latest
offer?
offering on Facebook or other influential social media
sites well in advance of the product or service's official
launch.

Respond to social media feedback and highlight existing

customers to increase customer loyalty.

In every pizza purchase, there will be a flyer given

containing the menu and a contact number for the
customers.

Operating Plan: How to make The owners will be the one to perform the tasks in the
How will you the business go, business. If ever they will be in need of hiring employees
manage your and determine outside their circle, they will do so if the business
internal who will progresses and if they cannot handle it anymore by
operations? perform the themselves.
tasks

Budget: How do Possible sources Managing revenues and expenses are done through
you plan to of revenue; thorough planning and keeping track of the records of
manage your possible items money released, seeing through the necessities of the
revenues and that have to be business, and to check in the cash flow that it hasn't been
expenses? purchased complicated by external factors.

The possible items that must be purchased

are the maintenance and kitchen equipment, an
establishment to rent, kitchenware, chairs, tables,
electricity, and water.

F. Barriers to Entry

The organization will legalize the name and the logo of the business. Firstly, it will register its logo
through the use of a trademark. Secondly, legalizing the name of the business through copyrighting.
These two things shall be processed in the Intellectual Property Office of the Philippines. With this, it
will prove how serious the organization is because the business has been legally established, thus,
attracting potential investors and customers.
5.0Marketing Strategy & Plan
A. How Marketing Plan Targets Marketing Segment
Segmentation Segment(s)
Method
Geographic People living and working
near Cebu I.T. Park who
loves to eat fast foods
especially healthy ones; may
it be for leisure, family time,
or just for food habits.
Demographic For all genders (female,
male, and LGBTQ+), mostly
from 18 years and above old,
workers and families with
income level of below or
above php 8,000 who eyes
for healthy foods.
Psychographic Health-conscious customers
and customers who desire to
change unhealthy eating
habits
Behavioral a. Health enthusiasts
Marketing approach
Our approach is to distribute personalized
brochures for people around Cebu I.T. Park
containing information about our products and
the health benefits it entails for them to satisfy
their food habits and leisure time with families
and friends. The brochure should also contain
images that includes groups of people (friends,
families, and etc.) to suggest that our restaurant
is perfect for bonding with loved ones and not
just for eating healthy pizzas.
The approach we’ll use for this will be to make
an advertising campaign containing elements
that talks to them in a personal level. It should
be different for each segments. For example, in
gender based segmentation, since we are
targeting all genders, we will include images
and designs that is diverse to let potential
customers know it is open for all genders.
Another one is that our business does not focus
its market on children so in our campaign,
we’ll only include elements and images that
implies it is perfect for 18-year-olds and above.
Health-conscious individuals and those who are
still keeping up with a healthier lifestyle are
essentially attracted to brands that are
transparent – they like it clear and true because
they think about their health a lot. The
approach then is to make an advertisement
campaign that is trustable through displaying
the health benefits our product is capable of
giving and the quality ingredients we use for
producing it.
Similar to what is mentioned above, people
who are after healthy foods or health
enthusiasts are always very keen for the menus
and labels because they want to make sure they
 won’t be consuming bad food in their bodies.
The approach, therefore, is to provide
information about the health benefits of the
products found in our menu, such as stating
how many calories does our particular pizza
contain, or what vitamins does the fruit infused
water have and what does it do to the drinker.
This is best disclosed on the company website
and social media pages.

b. Busy balancers Busy balancers are always on the go and our

healthy fast food is perfect for them. Not only
that dining to out restaurant could save them
time, but it could also give health benefits to
them while they hustle with their respective
jobs. To entice busy balancers who usually
don’t have time for scrolling on social media
sites, we will send them personalized
promotional emails to introduce our business
and answer to their queries should they have
one.

B. Positioning Statement of Pizza et Verdure

For the health enthusiasts and those who aspires to change their unhealthy lifestyles and need new
choices of a healthy diet, Pizza et Verdure’s tasty and healthy pizza will provide customers the
exact alternative they’re looking for. Unlike most renowned pizzerias today, our pizza is the very
first to offer a Malunggay crust.

C. Plan to Grow the Organization

Method of Growth Details

Self-generated By having business partners, we can avoid having high interest rates in
the bank due to the loan to establish the company. Thus, the profits can
be equally shared and no external parties can benefit aside from no
debts. We can also slowly expand the company by opening branches.

Franchising We’re also open for franchising the company needs to grow not only
locally but nationally. Franchising is feasible, has low risks and easy to
manage but low profits.
5.1 Products/Services
A. Products to be sold

Products Pizza Sizes

1 Super Green Pizza  Minute (10”)
2 White Pizza  Small (12”)
 Medium (15”)
3 Vegan Shawarma Pizza
 Large (18”)
4 Vegan White Sauce Pizza
5 Vegan Pizza Waffles
6 Vegan Barbeque Chicken Pizza
7 Beverages such as Fruit Infused water, Blood Orange Ginger Margarita, Detox Green
Juice, and Iced Skinny Vanilla Almond Latte.
8 Appetizers such as Vegan Spinach and Mushroom Sushi Bake, Southwestern Chicken
Egg Rolls, and Fried Okra

B. Meeting Customer Need

We do not only aim to satisfy hunger and cravings but we also think of the customer’s health and
safety. This pandemic has made stress-eating become more relevant to both the young and the old who
consciously and unconsciously eat when they’re in a negative mood. This has been a common problem
to the majority of the population. But we have come to provide a tastier and healthier alternative to
make the stressful days a better one. We mainly serve Pizza – but it’s not just an ordinary pizza, what
makes our pizza unique to other pizzas is the ingredient we use to make the dough. We use Moringa,
or more commonly known as Malunggay/kamunggay here in the Philippines, as our main ingredient
because of its many benefits such as vitamin A, calcium, potassium, iron, magnesium, zinc, and it is
also extremely low in fats and contains no harmful cholesterol. Moringa has been used for centuries
due to its medicinal properties and health benefits. It also has antifungal, antiviral, antidepressant, and
anti-inflammatory properties. With this, the customers’ need for healthier food will be addressed.

C. Product Life Cycle

Life Cycle Stage Applicable Impact

(y/n)

Introduction Yes The life cycle stage of the business is

introductory since it just started and is still
newly opened to the market, making its market
growth moderately increasing. Since it is still a
starting business, the financial outcome is
expected to be at loss since sales are not yet
anticipated to go up on its first day
immediately. Competition is at large since the
 business is located at an area of which most of
food industry are present. The quality and taste
of the product is still somehow new for the
public, taking time to how will it progress
depending on the marketing through various
ways.

Growth No
Maturity No
Decline No

D. Features and Benefits of the Product

Product/Service Feature Benefits

Pizza The general appearance is still Our Malunggay or Moringa dough

the same from other pizzas
such as its shape but our
difference from the rest of the
existing pizzas is that we use
Moringa for the crust or dough.
It will be seen in the crust as
green dots or spots as it is
pounded to make sure it is
mixed well. In addition, the
pizza’s size depends on the
order.
will give significant benefits for the
reason that Malunggay contains
vitamin A, calcium, potassium, iron,
magnesium, zinc, and it is also
extremely low in fats and contains
no harmful cholesterol. It has
antifungal, antiviral, antidepressant,
and anti-inflammatory properties.
Plus, the toppings that we add are
completely vegan, making our pizza
a lot healthier than ever.

E. Contributing to Organizations
Organization Constituency Contribution Rationale

DOH People that suffer Money Our product promotes healthiness

depression, high to help those people that have
blood pressure, etc. illness. We’ll help them by
donating money.

Cebu Children Moringa Pizza with Our product can’t only satisfy
Orphanages Drinks and a little their hunger/cravings but it’s also
giveaway (Our healthy for them to eat. The joy
Products) and happiness of the children that
are fed are the only payment we
need.
 Public Those people that Moringa Pizza with Our products are good for our
Schools serves/works and drinks and some health and these days a lot of
students of the school supplies for children are not given the right
school the students food to eat that will sustain their
nourishment. We will make use of
our product as a support for their
physical well-being.

Public People that are Moringa Pizza with Our goal is to make a food that is
homeless in the Drinks (Our product) not just tasty and healthy but a
streets food that is also for everyone
including those who can’t seem to
afford it.

F. Philanthropy Publicizing

We intend to publicize our philanthropy to extend our advocacy of making eating habits as healthy as
possible to fight against obesity and other health issues that are caused by many fast-food chains. We
could hold feeding programs when a certain net profit is reached, we could also do charity in the name
of the organization/company.

5.2 Pricing
A. Pricing Strategy and Structure, and Expected Gross Margins

Pricing Strategy Using? Pricing Structure Expecting Gross

Margin(s)
(y/n)

Cost-plus pricing
Yes Pizzas will be sold at 90-230
pesos, inclusive already of
the costs of the ingredients
used, rent, supplies, salaries
and wages, the marketing
and the markup percentage
on top of that for the business
profit.
The expected gross
margin is around
40% of the net sales.
If a pizza is sold in a
price of 180 pesos,
there should be an
estimated 72 pesos
gross margin.

Penetrating No

Skimming No

Competition-based pricing No

Dynamic pricing No
B. Discount Structure

Our Discount structure would be Events/Seasonal Discounts. There will be promos on special
occasions like Christmas, New Year, Valentine’s Day and etc.

C. Accepted Payment

Type of Payment Accept? Rationale

(yes/no)

Cash Yes Mostly, people use cash for payment and most
people have cash in hand.

Personal Checks No It’ll be hard to accept checks aside from it’ll

be a hassle to exchange it later on the cash
register might lack in changes.

Credit cards (which ones- Yes Credit cards can be accepted due to the
VISA, Mastercard, location where there'll be some tourists that
American Express, have not exchanged their money to our
Discover?) country’s currency.

Credit terms (if so, what No It’ll be against the company’s policy, also the
will they be?) profit earned that day is needed for audit.

5.3 Promotion
A. Identify the ways you plan to promote your product/service, including the message, the media, and the
distribution channels. Describe why you have chosen these methods and why you think they will work.

Methods Message Media Channel Why it will work

Brochures Brochure contents: Print media Public through It’ll capture the
*Pizza et Verdure logo giving passers-by attention of potential
*Pizza et Verdure our brochure customers, it’s
tagline: “Savor it effective and pocket-
friendly.
green!”
*Company email and
hotline
*Brief images of our
pizzas with an outline
of the health benefits it
provides.
Direct mail Direct mail content: Postcards
*Company name and
Pizza et Verdure logo.
*Hotline
*Restaurant location
*Call to action
statement: “Taste our
newest and greenest
pizza now!”
Online The overview of our
store company, our mission
and vision, goals, and
our product’s benefits
Print media The products benefits, Print ads
quality and affordable
prices.
Promo The company’s name Print media
Items and logo with its
slogan and the unique
designs that at 1st
glance potential
customers can
understand what kind
of products we have.
Sales calls Self-Introduction and
brief introduction of
the company then the
products benefits,
quality, price, and the
rewards
Samples The company’s name Print media
and logo are printed in
mugs, clothes, hats, etc.
Sent by direct Gives a high ROI
mailer and even a higher
ROI than paid ads.
Using direct mail to
target the right
customers at the right
time, and it's easy to
track the results of
each campaign we
run.
Social Facebook, It’ll be easier for the
Media, YouTube, potential customers
Web Newspapers, and to browse and to
Web know more about the
product and the
company.
Public It creates credibility
and signals to
customers that you
are serious about
your business and
that you offer a
worthwhile product
or service
Facebook, It allows our
YouTube, Public company to connect
places with consumers by
engaging their senses
and advertising that
allows consumers to
interact with our
company on a
physical level.
Sales Face to face It’s sincere and a
person interaction straightforward way
to connect with the
potential customers.
Public It's a faster and easier
way in advertising
the company and can
 that advertise the easily attract
company. potential customers.
Signs Name of the Company Print media Public It acts like a
Store with the logo, guidepost to guide
location/branches, and customers to your
contact information. place of business and
attract the attention
of new customers.

B. Examples of Marketing Materials

Paper Marketing Materials: Menus

Promotional Marketing Materials: Apron, Hat, Pizza Slicer, T-shirt

Signs & Banners: Lawn Signs, Posters

C. Business Slogan

“Savor it Green”

D. Logo Protection

The authors of the business plan will have the Pizza et Verdure logo protected by registering it for
trademark and copyright.

E. Advertising Media

Publication/Media Size/Length of Frequency of Reach (Cost for Budget)

Advertisement Advertising

Facebook 1-2 minutes At least 5 High (More The budget is at around

everyday times a day than 100 1300 pesos, the Facebook
people) ad costs 243 pesos per
exposure.

F. Publicity of Organization

Before the opening we’ll send a post in our Facebook page about the date of the opening, time and
place, and we’ll also write what to look forward to at the event. At the opening day, we’ll distribute
brochures and hold small games for customers that’ll buy in the store
G. Ways of Providing Superior Customer Service

1. Always be polite and courteous to the customers

2. Answer their questions and concerns about that store/company

3. Give the satisfaction they paid for and deserved

4. Always maintain the cleanliness of the store and maintain the freshness of the ingredients used
before serving

5. Maintain calmness at all times.

H. One-minute Sales Pitch and Five Sales Prospects

Sales Prospects

Name Description (include interest)

Cold Emailing We’ll send out personalized emails for each prospect to secure
a phone call or meeting.

Social selling We’ll use social media to attract potential buyers and entertain
questions that they wish to know about our products until they
finally decide to visit our store and buy from us.

Attending events We’ll take advantage of social events to personally pitch to

our potential customers.

Sales Pitch:

Are you physically healthy? Or by any chance, do you or anyone you’re familiar with struggle
from health-related problems like obesity, high blood pressure, or stroke? If you do, studies say
that fast foods are often the ones to blame for that, and pizza is one of them – I am Scarlette
from Pizza et Verdure and I say we and our pizza are your game changer.

At Pizza et Verdure, we provide a pizza that is not just tasty and world-class, but more
importantly, one that values your health and diet at such an affordable cost ranging from 90-230
pesos only. Here, we will make sure that you will be eating healthy as you enjoy your stress food
– with our vegan pizzas having an average of 150 to 210 calories in them, making you not
compromise what you want and what you need. Most pizzerias known today give you a fixed
menu, we, on the other hand, give you the power to customize our completely vegan pizzas to
your own taste.

We need not to eliminate fast food chains to vanquish health issues, we just need to make a fast-
food experience a healthier one. Savor it green at Pizza et Verdure.
I. Keeping Customers Database and Questions for Customers

Question 1: How satisfied are you with our Pizza? Rate from 1-5.

Question 2: What's one thing we could do to create a better experience for you?

Question 3: Would you still choose to come back?

Question 4: Why did you choose us over the competition?

Question 5: What is your favorite flavor Pizza on our menu?

5.4 Place
A. Advantages and Disadvantages of Business Locations
Location Advantages Disadvantages

IT Park *It is the center of the working *Many competitors

industry in Cebu. *Its far and there’s no
*There are many people working convenient transportation
around the place, so there’s a huge
chance of gaining more attraction
than what is expected.

B. Surroundings Businesses and Access route

Cebu I.T. Park is situated at a primary section of Cebu City’s northern district. Its roads connect to
major road networks that lead to key destinations within the city. It is a short ride away from Cebu
Business Park (1.5 km), the Central Business District of Cebu and can be accessed through Salinas Dr.
and Gov. M. Cuenco Ave. Cebu I.T. Park is 40 minutes away from the Mactan Cebu International
Airport, 20 minutes from the city’s main sea port and 10 minutes from various residential subdivisions,
schools and the Cebu Country Club Golf Course.
C. Traffic Count

METRO CEBU TRAFFIC COUNT

16 hr. traffic count survey 14
24 hr. traffic count survey 6

Source: openjicareport.jica.go.jp

D. WorkForce Availability

Release Date:
Thursday,
January 14, 2021

This is the recent survey of the workforce availability in the Cebu City area, from the result of the
October 2020 Labor Force Survey. Central Visayas has 5,464,000 total populations of 15 years old
and over wherein 55.9% were engaged in the Labor Force Participation Rate.
6.0 Management & Operations
6.1. Management Team
A. Organizational Chart

B. Employees to be Hired

Employee Qualifications Compensation Contribution When Hired

Role

Cooks Must have an Php 10,000 Prepare the food Cooks should follow the
experience as a precisely and recipe. He or she shall
cook. quickly. abide to the kitchen rules,
Knowledgeable of and food, health & safety
cooking procedures.
procedures and
methods.

Servers Must be good in Php 10,000 Taking orders, Servers should speak to
customer service, communicating guests and staff with
have a high the orders to professionalism. Listening
energy level, kitchen staff and and communication skills
good helping are necessary.
communication customer
skills and is service.
people smart.
C. Pay

We will pay ourselves through Dividend since our business structure is a corporation and we have
ourselves as the shareholders.

D. Key Policies toward Employees

1. Employee Code of Conduct Policy

2. Equal Opportunity policy

3. Attendance/Vacation/Time-off Policy

4. Ethics Policy

5. Workplace Health and Safety/Anti-Harassment Policy

E. Ways of Making a Positive and Rewarding Place to Work

1. Employee Engagement

2. Recognize and appreciate hard work

3. Motivate employees

4. Help employees acquire new knowledge through training programs

5. Treat the employees well

F. Corporate Governance Plan

1. Documented Policy Management

2. CAPA Systems

3. Audit Program

4. Integrated Business Management System

5. Training Management
G. Organization’s Mentors/Advisors

Name Mr. Alexander T. Brite Wilhem Y. Reyes Rain D. Lavin

Title General Manager Legal Consultant Freelance Consultant

Organization LaLa Food Industry University of San Carlos

Staff

Address A.S. Fortuna Street, M.C Briones, Hiway, N. Escario St., Cebu City,
Mandaue, Cebu Mandaue, Cebu Cebu

Phone 09186473578/ 7731-9012 09784663453/7732-8901 09187684210/ 7739-8953

Email alexanderbrite@gmail.com reyeswilhemy@gmail.com raindlavin@gmail.com

H. Contact information of the Organization’s Accountant, Attorney, Banker, and Insurance agent.

Position ACCOUNTANT ATTORNEY BANKER INSURANCE

AGENT

Name Ms. Jeanie Yap Atty. Lorraine Mr. Shaun U. Del Ms. Dianne P.
Luna Luz Carmen Maya

Title Accounting Chief Legal Banking Manager Actuary Specialist

Manager Officer

Organization BPO Company BDO Company Nutech Company

City and State Cebu, Philippines Cebu, Philippines Cebu, Philippines Cebu, Philippines

Phone 09456728983 09196754292 091762635582 09998736547

6.2 Research & Development

A. Type of Research

The organization will use a quantitative research because it aims to collect data for a product or service
using statistical methods and tools. Seven research methods are used: first is personal interviews that will
be conducted with the acquaintances of the owners, after that, it will be followed by the first consumers;
second method is observation that will be done to competitors to seek for valuable information; third
method is tracking (media) which will be used to monitor for the newest trends of all relevant trends of
pizza, the fourth method is online searches which is for finding reliable sources for improving product’s
quality and features; fifth method is the use of article and book searches about business related
information that includes business strategies and etc.; sixth method is the public agencies which are for
getting public information, marketing trends, and lastly the seventh method is the competitor websites,
which is a way to figure out competitors’ best-selling products.
B. Others in the Industry Doing

Other food industries are also doing intensive research for developing new products, processes, and
services that are not only tempting, exciting, and unique but also one that is capable of sustaining quality
of life. An example would be that one restaurant in China where they turn left over food to make pizzas in
order to help reduce food waste. Others are also innovating food packagings and introducing new
ingredients for the development of their products.

C. Protecting Our Intellectual Property

Type of Intellectual Property Protection How It Will Be Used

Trademarks This will be used for protecting our business

name “Pizza et Verdure” and our logo with
“sliced pizza and a malunggay leaf.”

Service Marks This will be used for protecting our business

tagline or slogans.

Copyrights This will be used for protecting our own work

such as website, brochure, videos and pictures,
vision and mission.

6.3 Physical Location

A. Actual Physical Place

In terms of the physical aspect of the place it includes the facility aesthetic, this includes physical
design/interior design such as furniture used, and decorations. We have here Lancaster table and
seating style furniture, 5 square Lancaster table which is good for 2-3 chairs and 3 rectangle Lancaster
table good for 8 chairs. For wall decorations, it will be painted in a minimalist style. Also the
ambiance of the place shall give customers a cozy atmosphere together with euphonious background
music and cool temperatures. For lightings, warm lighting is used to make people want to spend their
time in that place. Table settings or table placements also gives a good physical aspect in a place, so
it’s shown below the layout of the overall area in the restaurant.

B. Zoning Laws
Commercial Area
6.4 Facilities
A. Type of Building and Equipment

A type II building is best suitable for a restaurant which is a non-combustible construction. The basic
equipments are refrigerators, dough presses, prep tables, dough sheeter, griddles, planetary mixers,
kitchen and cooking tools, microwave oven, air impingement oven and soda fountain machine.

B. Technological Tools

Technological Tool Source Value to Organization

Handheld Point of POS Digital Instead of having your customer approach the counter area
Sale Systems Store you can take an easy and faster way in taking orders and in
giving bills.

Card Swipe Machine Amazon.com This device will help us in transferring a cashless payment.

Kitchen Display Wilcon Depot This will help kitchen staff to monitor the levels and order
Systems Home Essentials volume.

Cash Drawer/ Cash IBITS Company It helps in registering cash and a safe place for storage of
Register money.

Integrated Online Web/Programme This will help us increase our sales using an online ordering
Ordering Designer system.

Wi-Fi Wi-Fi provider This will help us increase customer satisfaction and get
in Philippines customers connected to Wi-Fi for online meeting purposes.

C. Plan for Getting Access to the Technological Tools

To get an access to the technologies mentioned, it is important to allocate enough money and do
canvasing to estimate lesser and better quality of the technology and must ensure warranties. It is also
important to build a good relationship with the source company.

6.5 Inventory, Production, & Quality Assurance

A. Supply Chain

Product/Part Source

Pizza “Pizza Supplies by Danieles”

Beverages MSCS Prime Goods Inc.

B. Manufacturing Process: Pizza

In making the pizza crust:

● First, mix a 1 tbsp. of yeast and a cup of warm water and wait until it becomes foamy.
● 2 -3 cups of flour together with the mixture of yeast and water with an olive oil and also put the
special Malunggay ingredient on it. Mix it well together using hands and wait until it becomes
smooth and elastic.
● Form the kneaded dough into a circle and dust it with a small amount of flour. Place it in a bowl
and cover it with a kitchen towel. Then, put it in a warm place and leave it for an hour until it
doubles in size.
● Then, knead the dough again and roll it into a flour for 1 min. and shape the dough according to its
size 10”, 12”, 15” and 18” pizza.

Filling the Pizza:

● In this process, all the ingredients of a specific flavor must be in place. You can put half a cup of
tomato sauce for instance with a ham, bacon and shredded cheese on it.

Baking the Pizza

● The pizza must be baked 230℃ for 15 minutes.

C. Attaining Economies of Scale

If supposed our pizza elevates its demand to 26 pies per hour especially on weekends and we only
have 1 oven which is good for 18 pizzas only, we intend to invest on another oven and this is where
economies of scale appear. Our pies increase into 8 pizza pies per hour for every 2 hrs. On weekends,
our pizza shop scales up its production by expanding its capacity.

D. Innovations

Since we’re in an era of modern technologies, technologies brought us to an easier innovation. The
process innovations involve adopting newest technologies and equipment to have a faster production
of pizza. Process innovation involves us in a new world of marketing which is through internet and
social applications. We are able to adopt online services and delivery for the convenience of all
consumers.

E. Production-Distribution Channel and Mark-ups

Stage of Channel Mark-up Notes

Direct marketing No mark up No other levels, that's why no mark up, since
manufacturers sell directly to consumers.
F. Estimated Delivery Time

Estimated delivery time for deliveries from suppliers is about 3 days to 1 week. We order supplies a
week before all of it are consumed for the production.

G. Methods to Ensure the Quality of Products

Method Planned? (y/n) Rationale

Benchmarking Yes This is useful and needed to understand our
competitors, and this may help us in expanding
productivity.
Lean Manufacturing Yes This will improve product quality by ensuring
efficiency in resources that reduces waste.
Six Sigma No
TQM Yes This method helps us to reduce flaws in product or
service, to avoid customer complaints.
Malcolm Baldrige Yes This method ensures quality control, maintenance
National Quality Award and improvement and quality assurance to its
customer function.
Other (identify) Yes SERVQUAL, this method will help us in aiming for
better service and knowing customer’s satisfaction
in service.

H. Types of Insurance

Type of Insurance Needed (y/n) Why?

Worker’s Yes This insurance would help protect the organization’s

compensation employees. It provides medical coverage for employees in
Insurance case of injuries or illnesses.

Disability Insurance Yes This is to ensure that each person working in the
organization is paid a portion of their salary if they are
unable to report to work because of an illness or injury.

Commercial Fleet No
Insurance

Property Insurance Yes This helps in protecting the business’ property.

Liability Insurance Yes This is to cover up all injured people, customers or

suppliers at our restaurant.

Product Liability Yes This insurance protects the restaurant from food-borne
Insurance illnesses that results from slips.
 Business Income Yes This will help us in protecting the business from temporary
Insurance suspension due to covered loss.

Errors and Omission Yes This will protect Pizza et Verdure from any claims and
Insurance lawsuits.

Life Insurance- Key Yes This will protect the company if it loses an executive or
Person Insurance important person from death or disability. This will also
help the disabled person himself.

I. Methods to Comply with Laws

1. Business Registration
- Must have license and certification of registration with the Cooperative Development Authority
(CDA)
2. Secure Clearances, Permits, Licenses, Identification
- Includes barangay clearance and community tax certificate, mayor’s permit at the municipality or
city hall, and taxpayer identification number from BIR, register in SSS for the employees,
register Phil Health, and DOLE.
3. Should comply with foreign investment, ownership and tax incentives.

J. Laws and its Effect on Business

Law Effect on Business

Business License To help operate the business legally

Fair Labor Standards Act To help regulate standard and minimum wage,

Federal Equal Employment This is to ensure that your business is free from discrimination
Opportunity and protects people from racism.

Occupational Safety and Healthy To ensure the business with a good and safe working
Act environment.

Tax Laws Obliged to pay taxes and know the taxes you have to pay

Advertising and Marketing Laws Company must obey the rules in advertising and marketing to
avoid being accused of SPAM

Privacy Law This helps the business secure its own personal data in the
business.

Intellectual Property This helps the business protect their own unique properties.
7.0 Financial Analysis & Projections
1. Record Keeping System

The business will keep track of its records with the usage of both manual and electronic system: the
manual system will be done by hand, keeping the documents from receipts, bank statements to
purchase invoices, and anything written/printed on paper while the electronic system uses a computer
software, which is Microsoft Excel for data keeping and softcopy of the records in case of undesirable
instances.

2. Type of Bank Accounts

Type of Account Purpose Which Institution?

Checking Account Offers unlimited access to Security Bank

funds. Provides flexibility for
any financial transactions

Sweep Account Provides a way to ensure money Security Bank

is not sitting idly in a low-
interest account

Savings Account To store our excess funds and ING Savings Account
profits, can also be used in
building emergency funds

7.1 Sources & Uses of Capital

A. Capital

Type of Capital Amount When Needed? What Terms?

Working Capital P 200,000 April 1, 2021 Starts from producing a

working capital in which the
current business asset is
subtracted by its current
liabilities. With this, the
business profit will be able
to perform in rounds and
can cover accounts payable
and debts slowly.

Bank Loan P 290, 000 March 28, 2021 Apply a bank loan with
1.20% loan interest, payable
for 12 months.
B. The Use of Capital raised are for start-up requirements to operate the business. The items that are
needed are listed in details below:

Item Notes Estimate/Actual

Start-Up Expenses

Expensed Equipment Materials and kitchen equipment P 53,000

Financial Institution Fees Security Bank & ING Savings Acc P 5,000

Licenses/Certificates/Permits Business Permit and identity set P 2,000

Marketing Materials Website and Posters P 1,500

Rent Establishment P 10,000

Necessities Kitchenware, Chairs, and Tables P 25,000

Utilities Electricity and water P 4,000

Web Fees Facebook and other promotional P 1,000

websites

Other Ingredients and Drinks P 10,000

Toiletries P 1,000

Renovations P 10,000

Employee’s Uniform P 4,500

Total Start-Up Expenses P 127,000

Start-Up Assets

Cash Balance for Starting Date P 73,000

Equipment Computers and technology P 45,000

Leasehold Improvements P 15,000

Rent Deposit P 5,000

Signage P 2,000

Utility Deposit P 2,000

Total Start-Up Assets P 69,000

Total Start-Up Requirements P 196,000

 Item Quantity Cost per piece Total Price

Equipment

Computer Set 1 pc P 27,948 P 32,948

Cash Register Machine 1 pc P 12,052 P 12,052

Double-layer Pizza Oven 3 pcs P 3,200 P 9,600

Beverage Dispenser 2 pcs P 5,160 P 10,320

Freezer 1 pc P 9,454 P 9,454

Chiller 1 pc P 4,500.00 P 4,500

Organizer Kits 5 pcs P 272.20 P 1,361

Pizza Box 500 pcs P 18.25 P 9,125

Wooden Pizza Board 10 pcs P 97.00 P 970

Sauce Container 10 pcs P 35.00 P 350

Hand mats and rugs 10 pcs P 26.00 P 260

12 oz Beverage 500 pcs P 6.50 P 3,250

container/cups

Pizza Slicer 5 pcs P 92 P 460

Ingredients containers 10 pcs P 125.00 P 1,250

Tissue papers 20 boxes P 55.00 (1 box) P 1,100

Packaging materials 500 pcs P 2.00 P 1,000

(paper bag)

Total Cost P 98,000

Start-Up Requirements P 196,000

Cash Reserve (good for 3 months) P 294,000

Total Start-Up Capital P 490,000

C. Financing Sources

Funding Source Equity Debt Gift

Personal Investment P 150,000 P 0.00 P 50,000

Bank Loans P 0.00 P 290, 000 P 0.00

TOTAL START-UP INVESTMENT P 490,00

D. Payback Period

To cover the Start-Up capital, it would take us 7 months as the payback period, given the computation
of:

Payback = P 490,000 (Start-Up Capital)

P 73,500 (Net Profit per month)

Payback Period: 7 months

E. Personal Investment in a form of Equity

Stockholder’s personal investment is done in the form of equity. Buying an ownership stake in
exchange for a small percentage of a small business. In that way, the small share can help the business
run in daily operations and enables Pizza et Verdure to hire additional employees.

F. Debt Financing

Applying a business debt done in the form of Bank Loan, with 1.20% interest, payable within 36
months.

Debt Ratio: 0.5

Cash Reserve: (Total Start-Up Capital / 2) = P 245,000

G. Applying for Bootstrap Financing

Pizza et Verdure is up for bootstrap financing where the business can apply short-term loans to finance
the purchases. By this term, we can control our debts since the interest is low at the same time, an
inexpensive way to raise capital.
H. Venture Capital

No, since venture capital is not long-term money. The idea of it starts out with investing in a small
company – projecting to come up with a sufficient size and credibility so that it can either be
liquidated or sold to other corporations with shares and stocks. Venture capital works better with a
type of company focusing on manufactures and production, most likely with technology and food
manufacturing. Unlike with food businesses such as Pizza et Verdure, venture capital can’t progress it
further since it can be quite difficult.

7.2 Cash Flow Projections

A. Monthly Fixed Cost with Cash Reserve Added (Good for three months)

Fixed Cost Amount Description

Utilities P 4,000 Electricity, water and other maintenance

Salaries P 100,000 Employees: P434.78 per 8 hours (cooks and
servers)
Other staffs: P 10,000 monthly
Advertising P 4,000 Monthly advertising expenses, including
posters and flyers and web fees
Insurance P 2,100 Includes hospital insurance and other benefits.
Interest P 13,864 1.20% monthly interest for bank loan
(P490,000) in 36 months loan term
Rent P 10,000 Rate of monthly rate
Depreciation P 8,000 Fixed Asset Value of Equipment would be
P50,000 estimated after average 5 years of
usage
[(P 98,000 – P50,000) / 6 ]
Business Income Tax P 19,771.50 26.9% income tax rate for s. corporation
business
=26.9% of P 73,500 (net profit per month)
Unexpected ___________
TOTAL P 161,735.50 (Monthly fixed cost/2) x 3 months
(monthly fixed cost) P 242,603.25 (Cash reserve for 3 months)
B. Cash Flow Statement (First four quarters and first three years)

2021 1Y 2Y 3Y
1Q 2Q 3Q 4Q 2021 2022 2023
Starting 73,000 144,333 210,841 272,449 318,357 563,714 519,071
Cash (+)
Cash in from 702,000 699,000 695,700 702,000 2,798,700 2,798,700 2,800,700
Operations
[Sales] (+)
Cash out 661,575 663,400 665,000 687,000 2,676,975 2,676,975 2,700,975
from
Operations
[Cost of
Goods Sold,
Expenses,
Taxes] (-)
Cash in from 72,500 72,500 72,500 72,500 290,000 0 0
Financing
[Loans] (+)
Cash out for 41,592 41,592 41,592 41,592 166,368 166,368 166,368
Financing
[Repayment
of Debt] (-)
Ending Cash 144,333 210,841 272,449 318,357 563,714 519,071 452,428
Balance
[Starting
Balance for
Next Period]
(=)

Note: All values are in pesos

C. Burn Rate

(Cash + Revenue)/Negative Cash Outflow per Month = Number of Months Before Cash Runs Out

(P 73,000 + P 702,000)/ P41,592 = 7 months to 8 months

7.3 Balance Sheet Projections

A. Projected Balance Sheet of Pizza et Verdure (First four quarters and first three years)

Balance Sheet for Pizza et Verdure

As of March 27

2021 1Y 2Y 3Y
1Q 2Q 3Q 4Q 2021 2022 2023

Cash 73,000 144,333 210,841 272,449 318,357 563,714 519,071

Accounts 108,666.5 177,587 241,645 295,403 441,035.5 541,392.5 541,392.5

Receivable

Inventory 171,000 171,000 171,000 171,000 684,000 684,000 684,000

Capital 98,000 53,000 53,000 53,000 257,000 257,000 257,000

Equipment

Other 69,000 69,000 69,000 69,000 276,000 276,000 276,000

Assets

Total 519,669.50 614,920 534,855 860,852 1,976,392.5 2,322,106.5 2,277,463.5

Assets

Short- 359,314.5 359,314.5 359,314.5 359,314.5 1,437,258 1,437,258 1,437,258

Term
Liabilities

Long- 41,592 41,592 41,592 41,592 166,368 166,368 166,368

Term
Liabilities

Total 400,906.5 400,906.5 400,906.5 400,906.5 1,603,626 1,603,626 1,603,626

Liabilities

Owner’s 118,763 214,013.5 344,579.5 459,945.5 372,766.5 718,480.5 673,837.5

Equity

Total 519,669.50 614,920 534,855 860,852 1,976,392.5 2,322,106.5 2,277,463.5

Liabilities
&
Owner’s
Equity

Note: All values are in pesos

B. Pie Chart for the Assets and Liabilities

7.4 Income Statement Projections

A. Projected Income Statement for Pizza et Verdure (First four quarters and first three years)

Income Statement for Pizza et Verdure

For the Year Ending December 31, 2021

2021 1Y 2Y 3Y

1Q 2Q 3Q 4Q 2021 2022 2023

Net Sales 702,000 699,000 695,700 702,000 2,798,700 2,798,700 2,800,700

Revenue (+)

Cost of Goods 347,400 350,400 353,700 347,400 1,398,900 1,398,900 1,401,800

Sold (-)

Gross Profit (=) 354,600 348,600 342,000 346,698 1,399,800 1,399,800 1,398,900

Operating 634,800 631,800 628,500 634,800 2,529,900 2,529,900 2,657,200

Expenses (-)

General 421,200 421,200 421,200 421,200 1,684,800 1,684,800 1,684,800

Expenses (-)

Net Income 240,000 240,000 240,000 240,000 960,000 960,000 960,000

Before Taxes

Taxes 59,314.5 59,314.5 59,314.5 59,314.5 237,258 237,258 237,258

Net Income 299,314.5 299,314.5 299,314.5 299,314.5 1,197,258 1,197,258 1,197,258

Note: All values are in pesos

B. Chart of the Income Statement Projection

7.5 Breakeven Analysis

One Unit = 1 pizza
Selling Price per Unit ₱ 180.00
– COGS per Unit Price Units Quantity Cost ₱ 101.75
Used Each
Ingredients per Unit
Flour ₱ 80.00 1 kg. 350 g ₱ 28.00
Yeast ₱ 60.00 1 pack 1 tsp. ₱ 0.50
Oil ₱ 100.00 1 kg. 2 tbsp. ₱ 3.50
Sugar ₱ 50.00 1 kg. 2 tsp. ₱ 0.50
Tomato sauce ₱ 150.00 1 kg. 150 g ₱ 22.50
Cheese ₱ 120.00 430 g 100 g ₱ 28.00
Toppings ₱ 250.00 1 pack 1/8 ₱ 18.75
– Other Variable Costs ₱ 0.00

TOTAL Variable Costs per Unit ₱101.75

Contribution Margin per Unit ₱78.25
Breakeven Units = P 180.00 (fixed cost)

P 78.25 (Gross Profit per Unit)

= P 101.75

7.6 Ratio Analysis

A. Key Ratios
Current ratio = Current Assets = P 181,666.50 ÷ P 109,314.5
Current liabilities = 1.66
Quick ratio = Quick assets
Current liabilities
= (P 181,666.50 – P 53,000) ÷ P 109,314.5
= 1.17
(Quick assets = Current assets – inventory)

Debt ratio = Total debt (or liabilities) = P 290,000 ÷ P 519,669.5

Total assets = 0.5
Debt to net worth ratio or debt to equity
= P 290,000 ÷ P 323,000
= Total debt (or liabilities)
= 0.89
Tangible net worth

Times interest earned

= P 299,314.50 ÷ P 41,592
= Earnings before interest and taxes (or EBIT)
= 7.2
Total interest expense

Average inventory turnover ratio

= P 347,400 ÷ P 57,000
= Cost of goods sold
= 6.09
Average inventory

Receivables turnover ratio

= Credit sales = P 483,750 / P 148,275

Accounts receivable = 3.26
Average collection period ratio = 90 days (1 quarter) / 3.26
= Days in accounting period = 27-28 days
Receivables turnover ratio

Payables turnover = Purchases = P 310,452 / P137,469

Accounts payable = 2.26
 Average payable period
= 90 days (1 quarter) / 2.26
= Days in accounting period
= 39 days
Payables turnover ratio

Total assets turnover ratio = Net sales = P 228,572 / P 122,000

Net total assets = 1.9
Net sales to working capital ratio
= P 228,572 / (P301,227- P 137,469)
= Net sales
= 1.4
Current assets – Current liabilities

Net profit on sales = Net profit = P 181,150 / P 914,288

Net sales (annual) = 0.198 (19.8%)
Net profit to equity = Net profit = P 181,150 / P 200,000
Owners’ equity (or net worth) = 0.91 (91%)

Pizza et Verdure Ratios versus Industry Performance

Legend: PeV – Pizza et Verdure

Ratio Pizza et ACME Variance Explanation

Verdure Enterprises
(Industry
Data)

Current 1.66 0.60 1.06 The current ratio of Pizza et

Verdure is higher by 1.59 than
ACME Enterprise’s, giving it
somehow a better image with its
financial presentation.

Quick 1.17 1.01 0.16 With both companies having

more than 1 quick ratio, it means
both have quicker assets than
current liabilities. However, PeV
has a higher quick ratio.

Debt 0.5 0.65 -0.15 The enterprise has more debt

ratio, which means that its
amount and interest from loan or
debt financing is a huge amount
than what PeV has.
Debt to equity 0.89 1.86 -0.97 ACME Enterprise shows higher
risk since its debt to equity is
higher than 1.0 compared to PeV,
which is lesser.

Times interest 7.2 5.27 1.93 With having a higher than 4

earned ratios, both companies can make
income enough to pay for its total
interest. But PeV produces a
times higher income.

Ave. inventory 6.09 14.3 -8.21 ACME Enterprises has a higher

turnover value and number of sets of
goods than PeV.

Receivables 3.26 36.5 -33.24 PeV has a lower ratio than

turnover ACME, interpreting that it
manages less effectively with its
credit that it hands to its
customers.

Ave. 27-28 - - It takes 27-28 days for PeV to

collection days convert its business receivables
period to cash from its sales, generating
it as a cashflow.

Payables 2.26 - - The ratio for PeV to pay its

turnover creditors over the accounting
period which is 39 days is 2.26.

Ave. payable 39 days - - PeV pays its creditors in every 39

period days of accounting period.

Total assets 1.9 4.33 -2.43 The ratio in ACME Enterprises is

turnover higher, showing that it has more
assets turnover

Net sales to 1.4 6.0 -4.6 The ratio of ACME shows that it
working generates a much higher revenue
capital enough to continue operation and
turn a higher profit out of it.

Net profit to 0.198 0.109 (10.9%) 0.89 It shows that PeV has a higher
sales (19,8%) after-tax profit, revealing a
higher remaining profit after the
deduction from sales and income
taxes recognized.
 Net profit to 0.91 0.52 (52%) 0.39 The ratio of PeV shows that it
equity (91%) has a higher ability and change to
generate profits from its
investments from the
shareholders.

7.7 Risks & Assumptions

A. Risks and assumptions that underlie financial projections.

Category of Risk or Assumption Significance

Assumption

Inflation The company made sure that Inflation erodes the value of the
there's a wide gap in the sales principal on fixed income
value. The business increases securities.
the long-term purchasing
power.

Sales Expansion Pizza et Verdure, as of now, Possibly a competitive advantage

focuses on one establishment to other businesses since it
for the reason that the company generates more profits and sales.
cannot compromise the quality
of a product—might lead to
loss of sales

Economic health Pizza et Verdure is attentive to The economy is constantly

changes and trends to changing as the markets
potentially identify and plan for fluctuate. Negative events can
a downturn. Also, made sure reduce sales.
that the cash flow is steady.

Assets Equipment costing P35,000 is Lack of equipment can probably

needed to be purchased to start hinder the market's assumptions
the business operation. of the business

Tax rates Income tax is assumed to be At a reasonable level, will help

P15,602 per month or about the company’s development and
26.9% of Pizza Et Verdure's its formalization.
Income.

Industry growth/decline
Pizzas never run out of style Growth rate can shrink when the
and even in seasons. Pizza et consumer changes its
Verdure will keep pace with the preferences or the emergence of
rest of the country’s economic substitutes.
growth.
 Customer preferences Pizza at Verdure made sure that Everything that the customer
the products are changeable needs can be a great source of
depending on the customer's business. Taking what they
preference. Business also prefer attracts potential
introduces a variety of customers too.
ingredients.

Competitive Business is placed where strong New competitors can compete

entrants/changes governmental regulations are with existing firms, and thus
present. Also, the company takes market share
made sure to build a high brand
loyalty in the current industry

Prices Business gives reasonable Price is a tool for competition. It

prices for every item. The determines the future of the
company ensures that the price product, and the customer’s
is competing and is affordable ability to accept the product.
to the customers.

Costs of goods sold Each Pizza will have a P101.75 Reflects the true cost of the item
variable cost. The salesperson and by this, the management can
can sell 700 units per month. monitor the sales performance.

B. Substantial Risk

A high threat of new entrants makes an industry less attractive. New competitors can easily enter into
the industry and compete with existing firms, most especially Pizza et Verdure, and probably can take
market share. By this, there is a reduced potential of profit for there are more competitors. More than
that, the company ensures no access to suppliers and distribution channels.
8.0 Funding Request & Exit Strategy
8.1 Amount & Type of Funds Requested
A. Funds Requested
Pizza et Verdure requests P 100,000 by applying a bank loan to be paid for 2 years (an increase of P
2,500 per quarter). The requested fund will be used as a starting cash for the business and be a stable
financial backing incase if something undesirable comes up.

B. Use of Debt
The authors of this business plan intend to use debt to finance our business. This is to ensure that there
will be a secure and stable cash to support the business still to avoid further complication when it
comes to financial problems and to take note of the cash flow continuously.

C. Bonds Issuance
At some time in the future, the authors of this business plan will issue bonds. This is the reason that
bonds are easier to keep track of and to record as it pays back the investor in full once the date for the
deadline of payment is reached, it will be manageable to keep track. It has an advantage also since it
does not give away the ownership interests, making the business stable and secured still to the original
owners.

8.2 Exit Plan

A. Payment to Investors

Form of Payment/Payout Planned (yes/no) Anticipated Time Frame

Repayment of debt Yes 2 years

Public offering No

Employee buyout No

Merger/acquisition Yes 3 to 5 years

Liquidation No

Stock buyback Yes 4 to 6 years

B. Franchising of Business

Yes, since franchising will allow the business to boost and attract more people towards the business
across different places. This will allow the business to grow in not just one area and acquire more of
the general population in a province/city.

8.3 Milestones

300 MBPS PERT Chart

Task February September February September February

2021 to 2021 to 2022 to 2022 to 2023 to
August 2021 January August 2022 January August
2022 2023 2023

1. Planning the Task 1 Task 1

Business

2. Scouting for the Task 2 Task 2

perfect location

3. Setting up the Task 3 Task 3

business

4. Marketing for Task 4 Task 4 Task 4

audience
Appendices
Resumes & Position Descriptions

Riz Gleanne F. Lauron

Chief Executive Officer
0956-789-1001
dennally17@gmail.com
SUMMARY
Committed and motivated Chief Executive Officer in the business, Pizza et Verdure. I am responsible for all
business operations, decisions and for the success of the 300 MBPS organization.
PERSONAL INFORMATION
● Age: 21 years old
● Sex: Female
● Birthdate: March 10, 2001
● Marital Status: Single
● Citizenship: Filipino

ACADEMIC SUMMARY
● Cebu Institute of Technology – University | Bachelor of Science in Psychology
School Year: 2019-2023
Cumlaude
Vice President – External | JPMAP CIT-U Chapter (S.Y. 2019-2020)
● Southwestern University – PHINMA | Humanities and Social Sciences
School Year: 2017-2019
With Honors
SKILLS
● Leadership
● Systematic Perspective
● Building relationship and conflict management
● Intercultural sensitivity and language skills
● Strategic thinker
● Product Strategy
● Customer Analysis

SEMINARS ATTENDED
● Kaila Kag SAD?: Addressing the Differences of Sadness, Anxiety, and Depression | 2017
● Importance of Work and Life Balance
Recognizing Different Personalities in the Workplace and How to Manage Work Challenges for Millennial People
Managers
● Amplify: 10th Annual JPMAP Summit | 2019

EXPERIENCES
● Human Resource Intern SRA Consulting Group, Ltd. | September 2022
1. Assisted in Personnel support administration work with respect to recruitment, compensation, and benefits,
leaves and attendance.
2. Improvised and updated all training materials to be in line with the latest operations development and
employee training records.
3. First point of contact for all general Human Resource inquiries, administration, etc.
 Revy Rianne A. Delos Reyes
Chief Operating Officer
0908-359-1750
revyrianne2000@gmail.com
SUMMARY
Dynamic and effective Chief Operating Officer that is responsible for the proper execution of all business plans
and strategies. Ensures that the company runs smoothly and properly. I am the second-in-command to the CEO.
PERSONAL INFORMATION
● Age: 22 years old
● Sex: Female
● Birthdate: September 27, 2001
● Marital Status: Single
● Citizenship: Filipino

ACADEMIC SUMMARY
● Cebu Institute of Technology – University | Bachelor of Science in Psychology
School Year: 2019-2023
Cumlaude
Studied Industrial Psychology, Labor and Law Legislation, and Strategic Human Resource Management
● Consolacion National High School – Day Class | Humanities and Social Sciences
School Year: 2017-2019
With High Honors
SKILLS
● Leadership
● Interpersonal Relations
● Team Building
● Persuasive Speaker
● Empathetic Listener
● Flexibility
● Time Management
● Computer Proficient
● MS Office Literate
● Technical Writing

SEMINARS ATTENDED
● Amplify: 10th Annual JPMAP Summit
Univ. of San Carlos-South Campus | November 2019
● Kool Adventure Camp
Ramon Aboitiz Foundation, Inc. | April 2018
● Young Minds Academy
Ramon Aboitiz Foundation, Inc. | April - November 2016

EXPERIENCES
● Condo Concierge Assistant (Intern) | November – December 2018 – Avida Towers Cebu
1. Making tenants, owners and guests feel welcomed and valued
2. Assists tenants by performing various tasks such as answering inquiries, directing phone calls, making
reservation requests of the function hall, and more.
3. Assists the Concierge-in-charge in encoding check-in and -out of tenants, and organizing confidential files of
ownership of condo units.
 Gella Gay L. Ocampo
Chief Financial Officer
0927-274-1310
dim0630ple@gmail.com

SUMMARY
Prudent Chief Financial Officer that manages all financial aspects of the company. I am responsible for long term
budgeting and risk analysis. Overseeing the company’s financial reporting and overall financial status.

PERSONAL INFORMATION
● Age: 22 years old
● Sex: Female
● Birthdate: June 30, 2001
● Marital Status: Single
● Citizenship: Filipino

ACADEMIC SUMMARY
● Cebu Institute of Technology – University | Bachelor of Science in Psychology
School Year: 2019-2023
Cumlaude
● Montessori Academy of Southern Cebu, Inc. | General Academic Strand
School Year: 2017-2019
With Honors

SKILLS
● Strong communication and interpersonal skills
● A good listener and effectively conveys information verbally and in writing
● Operational knowledge of Human Resources
● Solid knowledge of the English language
● Ability to professionally work under pressure
● Proficient in Microsoft Office (MS Word, MS Excel, and PowerPoint)
● Highly adaptable, positive, patient, risk-taker who is open to corrections and new ideas

SEMINARS ATTENDED
● Importance of Work and Life Balance | 2020
● Recognizing Different Personalities in the Workplace and How to manage it | 2020
● Work challenges for Millennials People Managers | 2020
● Amplify: 10th Annual JPMAP Summit | 2019

EXPERIENCES
● Human Resource Intern | September 2022 – November 2022
1. Work challenges for Millennials People Managers
2. Engage in the planning of business activities and career days
3. Address questions from staff about compensation (like the number of remaining vacation days)
 Angie Ayne R. Gako
Assistant Financial Officer
0999-473-6547
Gieayne.23@gmail.com

SUMMARY
Determined Assistant Financial Officer that provides assistance in maintaining financial records. I am
responsible for updating financial spreadsheets, drafting spreadsheets, and reviewing and reconciling
bank statements.

PERSONAL INFORMATION
● Age: 22 years old
● Sex: Female
● Birthdate: February 3, 2001
● Marital Status: Single
● Citizenship: Filipino

ACADEMIC SUMMARY
● Cebu Institute of Technology – University | Bachelor of Science in Psychology
School Year: 2019-2023
● San Juan High School Moalboal Cebu Inc. | General Academic Strand
School Year: 2017-2019
With Honors

SKILLS
● Effective Listener
● Effective Communicator
● Confident and comfortable in doing task independently and with groups or teams

SEMINARS ATTENDED
● Seminar in Guidance and Counselling | 2020
● Anxiety-Depression Webinar | 2020
● Labor Law and Code Seminar | 2019
● Career Guidance | 2016

EXPERIENCES
● Service Crew in McDonalds | 2019 - 2020
● Psychology Internship
● Little Flower High School (Student Success Peer-Mentor)
● Co-taught subject with the professor.
● Provide students’ a smooth transition as freshmen
● Led a conference for third-year high school students for their career goals.
 Lheanjean A. Fajardo
Chief Technology Officer
0926-006-0887
Ljfjrd10@gmail.com

SUMMARY
Industrious researcher and implementer of new systems, ensuring that it will operate effectively. Oversees
security, and sets up the infrastructure. I am in charge of the tech stack that helps the company's growth.

PERSONAL INFORMATION
● Age: 22 years old
● Sex: Female
● Birthdate: June 10, 2001
● Marital Status: Single
● Citizenship: Filipino

ACADEMIC SUMMARY
● Cebu Institute of Technology – University | Bachelor of Science in Psychology
School Year: 2019-2023
Cumlaude
● Cebu Institute of Technology - University | Science, Technology, Engineering, and Mathematics
School Year: 2017-2019
With Honors
SKILLS
● Works great under pressure
● Knows how to manage her load
● Maintains professional and

SEMINARS ATTENDED
● Importance of Work and Life Balance
2020
● RISE: A Self-enhancement Series
2020
● Amplify: 10th Annual JPMAP Summit
Univ. of San Carlos-South Campus | November 2019

EXPERIENCES
● Crest Forwarder
● HR Intern | March – October 2020
 Mary Scarlette G. Auguis
Chief Marketing Officer
0999-553-0240
maryscarletteauguis@gmail.com
SUMMARY
Constructive Chief Marketing Officer that is responsible for building and implementing marketing strategies. I am
committed to the tasks around digital marketing, advertising, product positioning, events, and email campaigns.
PERSONAL INFORMATION
● Age: 22 years old
● Sex: Female
● Birthdate: September 31, 2000
● Marital Status: Single
● Citizenship: Filipino

ACADEMIC SUMMARY
● Cebu Institute of Technology – University | Bachelor of Science in Psychology
School Year: 2019-2023
Cumlaude
● Sibonga National High School | Humanities and Social Sciences
School Year: 2017-2019
With Honors

SKILLS
● Great Communicator and listener
● Does well in keeping good relationships with clients
● Knowledgeable about payroll processes

SEMINARS ATTENDED
● Importance of Work Life Balance
2020
● Recognizing Different Personalities in the Workplace and How to Manage it
2020
● Work Challenges for Millennial People
2020
● Amplify: 10th Annual JPMAP Summit
Univ. of San Carlos-South Campus | November 2019

EXPERIENCES
● On the Job Trainee | February-March 2019
Human Resource Department
Sibonga Municipal Hall
1. Assisted HR staffs with payroll processes and record maintenance
 Shiela Marie C. Galila
Assistant Marketing Officer
0906-670-2673
galilashiela@gmail.com

SUMMARY
Tactical Assistant Marketing Officer that supports the work of marketing officer and executive on projects
directed at maximizing company profits and developing sales strategies or marketing campaigns.

PERSONAL INFORMATION
● Age: 23 years old
● Sex: Female
● Birthdate: October 28, 2001
● Marital Status: Single
● Citizenship: Filipino

ACADEMIC SUMMARY
● Cebu Institute of Technology – University | Bachelor of Science in Psychology
School Year: 2019-2023
● Alternative Learning System (ALS)
School Year: 2016-2017

SKILLS
● Able to provide excellent customer service skill
● Good English communication skills
● Proficient and knowledgeable in most Microsoft Office programs
● Able to work under little supervision and do tasks remotely

SEMINARS ATTENDED
● Amplify: 10th Annual JPMAP Summit
Univ. of San Carlos-South Campus | November 2019
Sample Promotional Materials
A. Sample Logos
B. Letterheads
C. Promotional Items
D. Pizza Menu
 E. Signage

Product Illustrations/Diagrams
Detailed Financial Projections
A. CASHFLOW

Fixed Cost Amount

Utilities P 4,000
Salaries P 100,000
Advertising P 4,000
Insurance P 2,100
Interest P 13,864
Rent P 10,000
Depreciation P 8,000
Business Income Tax P 19,771.50
Unexpected ___________
TOTAL P 161,735.50
(monthly fixed cost)

B. EXPENSES

Expensed Equipment Materials and kitchen equipment P 53,000

Financial Institution Fees Security Bank & ING Savings Acc P 5,000

Licenses/Certificates/Permits Business Permit and identity set P 2,000

Marketing Materials Website and Posters P 1,500

Rent Establishment P 10,000

Necessities Kitchenware, Chairs, and Tables P 25,000

Utilities Electricity and water P 4,000

Web Fees Facebook and other promotional P 1,000

websites

Other Ingredients and Drinks P 10,000

Toiletries P 1,000

Renovations P 10,000

Employee’s Uniform P 4,500

Total Start-Up Expenses P 127,000

C. EXPECTED REVENUE

2021 1Y 2Y 3Y

1Q 2Q 3Q 4Q 2021 2022 2023

Net Sales 702,000 699,000 695,700 702,000 2,798,700 2,798,700 2,800,700

Revenue (+)

Cost of 347,400 350,400 353,700 347,400 1,398,900 1,398,900 1,401,800

Goods Sold
(-)

Gross Profit 354,600 348,600 342,000 346,698 1,399,800 1,399,800 1,398,900

(=)

Operating 634,800 631,800 628,500 634,800 2,529,900 2,529,900 2,657,200

Expenses (-)

General 421,200 421,200 421,200 421,200 1,684,800 1,684,800 1,684,800

Expenses (-)

Net Income 240,000 240,000 240,000 240,000 960,000 960,000 960,000

Before Taxes

Taxes 59,314.5 59,314.5 59,314.5 59,314.5 237,258 237,258 237,258

Net Income 299,314.5 299,314.5 299,314.5 299,314.5 1,197,258 1,197,258 1,197,258

Note: All values are in pesos