Research Thrust Areas in Management

Economics
 Indian Economy
 Agriculture and Rural Economics
 Mathematical Economics
 Banking and Financial Institutions
 Econometrics
 Industrial Economics
 History of Economic Thought
 Public Finance
 Growth and Development Economics
 Labour Economics
 Unorganized Sector
 Demography
 Indian Agriculture Study
 Rural Health
 Universal Health Coverage
 Economic Inequalities
 Rural Employment
 Gender Issues
 Evaluation of Public Policies Globalisation, trade and development
 Public Finance
 Environmental Economics
 Entrepreneurial Economics
 Innovation Economics
 Structural Change and labour productivity

Strategic Management
 Innovation Management
 Firm Capabilities
 Emerging Technologies
 Startup Ecosystem
 Business Sustainability
 Healthcare Management
 Technology Innovation Management

Information Technology
 Implementation of m-Health or e-Health interventions
 E-governance and development
 Urbanisation and technology
 E – Commerce
 Artificial Intelligence

Marketing
 Marketing of health services/hospitals
 Customer satisfaction issues in healthcare delivery
 Behavioural aspects of decision making
 Marketing Analytics
  Consumer Analytics for Decision Making
 Consumer behaviour
 Customer relations
 Marketing communication
 Sales force behaviour etc.
 Consumer Decision Making
 Marketing Analytics for Business
 Online Retailing
 Sustainable Marketing
 Buyer-Seller Relationships
 Marketing through Digital Channels
 Co-creation with Customers
 Non-Profit Marketing
 Strategic-Social Marketing
 Role of Media in changing times
 International Business
 Hospitality and Tourism
 Behavioural aspects of decision making
 Optimizing ROI through Social Media
 E-tailing
 Fashion and Luxury Retailing
 Artificial Intelligence
 Green Marketing
 Sustainable Consumption
 Health Care Insurance
 Corporate Reputation
 Environment Tax
 Environment Pollution
 Green Marketing

Taxation
 Base Erosion and Profit Shifting
 Tax Planning, Tax Avoidance and Tax Evasion
 Income Computation & Disclosure Standards and the Ind-Accounting Standards
 Goods and Services Tax
 IPS and pharmaceuticals
 IPRs in healthcare/ indigenous herbs
Human Resource Management
 Human-environment interactions and sustainability
 Incentive mechanism for consultants in hospitals
 Motivation across various cadres of hospitals’ public as well as private
 Linking HR practices and Supply Chain
 HR Analytics
 Employee engagement
 Performance management
 Ethical issues in HRM etc.
Operation Management and Decision Science Area
Manufacturing Excellence
Supply Chain Management
 Supply Chain Analytics
 Reverse Supply Chain
 Healthcare Supply Chain Management
 Linking HR practices and Supply Chain
 Employee engagement
 Performance management
 Ethical issues in HRM etc.
 Sustainable Manufacturing and Services Operations

Business Analytics
 Data Analytics
 Symbolic data analysis
 Application of data mining techniques
 Big Data
 Artificial Intelligence in Management
Mathematical and Statistical Techniques Sustainable Manufacturing and Services
Operations
 Decision making with MCDM methods
 Mathematical modelling and simulation of Business/Industrial problems
 Statistics in Manifolds
 Statistics in Interdisciplinary Areas
 Computational Statistics
 cost factors in logistics.

Shipping Management
 Maritime Society
 Environmental Impact of Maritime Studies
 Maritime Social and Labour Governance
 Maritime Economics time
 Contract labour
 Maritime Studies
 Role of crowd-sourced freight services in logistics.
 Sustainable logistics management practices between emerging and developed
countries.
Organisational Behaviour and Communication Area
People Management
 Development Communication
 Print and Electronic Media
 Well-Being & Psychological Capital
 Work-Family Balance & Productivity
 Workplace Demographics & Gender Roles
Language and Literature
 Humanities and Humanitarian Values
 Language, Media and the Arts
 Literature and Cultural Studies
Higher Education
 Changing Paradigm of Higher Education
 Quality Assurance for Excellence in Pedagogy & Experiential Learning in Higher
Education
Entrepreneurship
 High Technology Entrepreneurship
 Entrepreneurship Education
 Social Entrepreneurship
 Transnational Entrepreneurship
 Healthcare Management
 Entrepreneurship Ecosystem and Stakeholder Interactions
 Ownership Structure
 Succession Planning
 Culture and Family Business Management
 Internationalization of Family Business
 Family Business: Its Philosophy and Strategy