Sample Travel Site Dashboard

12

10

0
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 Sample Travel Site Dashboard
Choose Month Sep-10

KPI Room Night GOR A&P Spent A&P % We need 6 RN per day to hit Target
86 $22,360 $5,000 22% Sales 43% Up from previous month Let's Celebrate !!!

Performance A&P Analysis Room Nights VS A&P% of GOR

ACT ABP LY YTD VAR Bad Good Perfect
RN 86 194 5 308 -56% ┼────────────
1,000 70%
Google 2,700
Sales Trend 900
60%
800 Yahoo 500 800
700 50%
400
FB 1,500
600
40%
0
Online Oths 300 500
A M J J A S O N D J F M 30%
400
Momentum 7.2 Room Nights Per Day Momentum for Past 3 Months Newspaper -
300 20%
Jul-10 Aug-10 Sep-10
4.0 Fair - 200
1.1 2.0 2.9 10%
3.0 100
Offline Oths -
2.0 0 0%
Destination Effectiveness 1.0 A M J J A S O N D J F M
A&P Cost RN Cost/R % - RN A&P%
Sort By 1 2 3 4 J A S
Sort Order ▲
Cost / RN Trend Total A&P Spending By Media Cost Per Room Night Trend
MALAYSIA_FB 0 0 0 0%
Select : MALAYSIA
SINGAPORE_FB 0 0 0 0%
160.00 180
AUSTRALIA 30 0.516 58 22% Google 39,434
140.00 160

CHINA 30 0.516 58 22% Yahoo 4,800 140

120.00
HONG KONG 600 10.32 58 22% 120
100.00 FB 13,806
INDONESIA 1500 26 58 22%
100
JAPAN 30 1 58 22% 80.00 Online Oths 3,240
MACAU 517 9 58 22% 80
MALAYSIA 600 10 58 22% 60.00
Newspaper 5,000 60
PHILLIPINES 30 1 58 22% 40.00 40
SINGAPORE 1000 17 58 22% Fair 15,000
TAIWAN 30 1 58 22% 20.00 20
THAILAND 750 12.9 58 22% Offline Oths - 0
-
VIETNAM 30 0.516 58 22% A M J J A S O N D J F M A M J J A S O N D J F M
Note:
The Cost/RN benchmark is 10
Site : Sample Travel Site Data Table
Month : 1. Daily A&P spend table including Google,
Avg Rate 260 2. Daily RN by Destination
3. Daily Traffics
Bad 50%
Ok 80% ─ ┼

Cost/RN Benchmark 10 If the Cost per room night is higher this number, the city is highlighted

AUSTRALIA
CHINA
HONG KONG
INDONESIA
JAPAN
MACAU
MALAYSIA
PHILLIPINES
SINGAPORE
TAIWAN
THAILAND
VIETNAM
A&P spend table including Google, Yahoo, FB, Ads, others BY Destination
RN by Destination

▐ ▐

mber, the city is highlighted