Da Nang Performance KPI Indicator Province 1

000s Advertising Campaigns

Revenue Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Actual Actual 570 495 526 537 554 517 599 553 614 626 639 644
Budget Plan 509 479 579 526 480 531 603 607 597 644 658 619 52 49
40
Target % 112% 103% 91% 102% 115% 97% 99% 91% 103% 97% 97% 104%

l l l l l l l l l l l l 40

Revenue Leads by Region Da Nang Rev Da Nang Revenue Actual V Plan Performance Targets
6,834 6,803 6,874 6,833 National International
700
100%
20% 600
33% 500 80%
40% 400
Prior Yr Cur Yr 60%
300 599 614 626 639 644
570 526 537 554 517 553
495
60% 20% 200 40%
Exepenses
100
20%
2,041 2,062 0
1,894 1,913 27% Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
0%
Internal External Other 2013 2014 2015 2016

Headcount Sales Results by Sector Expenses by Department

Prior Yr Cur Yr Home Supplies Garden Supplies Auto Supplies
CY PY Sales 33%
12
22%
10 30%
EBIT 33%
40% Operations 30%
8 45%
4,792 4,909 4,811 4,920 50%
6
4 Admin 21%
28%
2
25%
- 27% Legal 16%
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Prior Yr Cur Yr Local Interstate Online
Spin 4

Can Thoive Scenario Jul Aug Sep Oct

Da Nang Revenue Can Thoual 570 495 526 537
Da Nang Revenue Plan 509 479 579 526

Da Nang Expenses Can Thoual 171 148 158 161

Da Nang Expenses Plan 142 134 162 147

Da Nang EBIT Can Thoual 399 346 368 376

Da Nang EBIT Plan 366 345 417 379

Da Nang Revenue Can Thoual 570 495 526 537

Da Nang Revenue Plan 509 479 579 526

State Year Jul Aug Sep Oct

Da Nang CY 8.27 9.33 8.36 8.80
Da Nang PY 7.22 8.90 8.44 7.76

Prior Year

Team Desc Year Scenario Figures

Can Tho Revenue Prior Yr Can Thoual 9,900
Can Tho Revenue Prior Yr Plan 9,834
HCM Revenue Prior Yr Can Thoual 4,585
HCM Revenue Prior Yr Plan 4,026
Hanoi Revenue Prior Yr Can Thoual 9,980
Hanoi Revenue Prior Yr Plan 9,911
Da Nang Revenue Prior Yr Can Thoual 6,834
Da Nang Revenue Prior Yr Plan 6,803
Can Tho Expenses Prior Yr Can Thoual 6,682
Can Tho Expenses Prior Yr Plan 6,735
HCM Expenses Prior Yr Can Thoual 3,668
HCM Expenses Prior Yr Plan 3,221
Hanoi Expenses Prior Yr Can Thoual 2,041
Hanoi Expenses Prior Yr Plan 1,894
Da Nang Expenses Prior Yr Can Thoual 2,041
Da Nang Expenses Prior Yr Plan 1,894

Graphical Information Desc Year Scenario Can Thoual Plan

Da Nang Revenue Prior Yr Can Thoual 6,834 6,803
Da Nang Revenue Cur Yr Can Thoual 6,874 6,833
Da Nang Expenses Prior Yr Can Thoual 2,041 1,894
Da Nang Expenses Cur Yr Can Thoual 2,062 1,913
Da Nang EBIT Prior Yr Can Thoual 4,792 4,909
Da Nang EBIT Cur Yr Can Thoual 4,811 4,920
Year State 2013 2014 2015 2016
Poor Da Nang 50% 60% 60% 60%
Fair Da Nang 10% 15% 15% 15%
Good Da Nang 20% 15% 15% 15%
Excellent Da Nang 20% 10% 10% 10%
Value Da Nang 72% 75% 77% 80%
Target Da Nang 95% 95% 95% 95%

Type State Survey Interview TV

Campaigns Can Tho 29 41 40
Campaigns HCM 41 38 42
Campaigns Hanoi 38 31 44
Campaigns Da Nang 40 52 49

Da Nang 40 52 49

Province Dept % of Cost

Can Tho Sales 42%
Can Tho Operations 32%
Can Tho Admin 14%
Can Tho Legal 12%
HCM Sales 38%
HCM Operations 30%
HCM Admin 16%
HCM Legal 16%
Hanoi Sales 35%
Hanoi Operations 30%
Hanoi Admin 20%
Hanoi Legal 15%
Da Nang Sales 33%
Da Nang Operations 30%
Da Nang Admin 21%
Da Nang Legal 16%

Province Dept % of Cost Balance

Da Nang Sales 33% 67%
Da Nang Operations 30% 70%
Da Nang Admin 21% 79%
Da Nang Legal 16% 84%

Da Nang Total 100%

Split Sector Type Value

Da Nang Home Local 1,021
Da Nang Home Interstate 567
Da Nang Home Online 680
Da Nang Garden Local 454
Da Nang Garden Interstate 577
Da Nang Garden Online 1,031
Da Nang Auto Local 1,017
Da Nang Auto Interstate 687
Da Nang Auto Online 839

Da Nang Internal National 1,320 19%

Da Nang External National 891 13%
Da Nang Other National 1,089 16%
Da Nang Internal International 715 10%
Da Nang External International 715 10%
Da Nang Other International 2,145 31%

6,874
 Nov Dec Jan Feb Mar Apr May Jun Total
554 517 599 553 614 626 639 644 6,874
480 531 603 607 597 644 658 619 6,833

166 155 180 166 184 188 192 193 2,062

135 149 169 170 167 180 184 173 1,913

388 362 420 387 430 438 447 450 4,811

346 382 434 437 430 464 474 446 4,920

554 517 599 553 614 626 639 644 6,874

480 531 603 607 597 644 658 619 6,833

Nov Dec Jan Feb Mar Apr May Jun

9.68 9.94 9.42 10.03 7.13 10.47 10.56 7.04
10.30 9.31 9.07 9.30 6.16 9.14 8.64 6.02
Province Type Description % Trigger Color
Can Tho Revenue No Change 0% l
HCM Expenses Between 0 and 004% 4% l
Hanoi EBIT Greater than 004% 4% l
Da Nang
 Province Description Type Jul Aug
1 Can Tho Revenue Can Thoual 717 683
1 Can Tho Revenue Plan 607 673
2 HCM Revenue Can Thoual 321 309
2 HCM Revenue Plan 311 319
3 Hanoi Revenue Can Thoual 717 683
3 Hanoi Revenue Plan 746 656
4 Da Nang Revenue Can Thoual 570 495
4 Da Nang Revenue Plan 509 479
Can Tho Expenses Can Thoual 394 380
Can Tho Expenses Plan 347 375
HCM Expenses Can Thoual 138 133
HCM Expenses Plan 140 144
Hanoi Expenses Can Thoual 183 177
Hanoi Expenses Plan 237 214
Da Nang Expenses Can Thoual 171 148
Da Nang Expenses Plan 142 134
Can Tho EBIT Can Thoual 523 503
Can Tho EBIT Plan 460 498
HCM EBIT Can Thoual 183 176
HCM EBIT Plan 171 176
Hanoi EBIT Can Thoual 733 707
Hanoi EBIT Plan 710 642
Da Nang EBIT Can Thoual 399 346
Da Nang EBIT Plan 366 345

Can Tho Home Local 45% 322.51 307.45

Can Tho Home Interstate
Can Tho Home Online
Can Tho Garden Local 25% 179.17 170.80
Can Tho Garden Interstate
Can Tho Garden Online
Can Tho Auto Local 30% 215.00 204.97
Can Tho Auto Interstate
Can Tho Auto Online
HCM Home Local 25% 80.21 77.28
HCM Home Interstate
HCM Home Online
HCM Garden Local 35% 112.29 108.19
HCM Garden Interstate
HCM Garden Online
HCM Auto Local 40% 128.34 123.65
HCM Auto Interstate
HCM Auto Online
Hanoi Home Local 50% 358.34 341.61
Hanoi Home Interstate
Hanoi Home Online
Hanoi Garden Local 20% 143.34 136.64
Hanoi Garden Interstate
Hanoi Garden Online
Hanoi Auto Local 30% 215.00 204.97
Hanoi Auto Interstate
Hanoi Auto Online
Da Nang Home Local 33% 188.21 163.22
Da Nang Home Interstate
Da Nang Home Online
Da Nang Garden Local 30% 171.10 148.38
Da Nang Garden Interstate
Da Nang Garden Online
Da Nang Auto Local 37% 211.03 183.00
Da Nang Auto Interstate
Da Nang Auto Online

Can Tho Home Local 40% 129.00 122.98

Can Tho Home Interstate 33% 106.43 101.46
Can Tho Home Online 27% 87.08 83.01
Can Tho Garden Local 42% 75.25 71.74
Can Tho Garden Interstate 35% 62.71 59.78
Can Tho Garden Online 23% 41.21 39.29
Can Tho Auto Local 33% 70.95 67.64
Can Tho Auto Interstate 33% 70.95 67.64
Can Tho Auto Online 34% 73.10 69.69
HCM Home Local 30% 24.06 23.18
HCM Home Interstate 30% 24.06 23.18
HCM Home Online 40% 32.08 30.91
HCM Garden Local 40% 44.92 43.28
HCM Garden Interstate 40% 44.92 43.28
HCM Garden Online 20% 22.46 21.64
HCM Auto Local 20% 25.67 24.73
HCM Auto Interstate 20% 25.67 24.73
HCM Auto Online 60% 77.00 74.19
Hanoi Home Local 50% 179.17 170.80
Hanoi Home Interstate 24% 86.00 81.99
Hanoi Home Online 26% 93.17 88.82
Hanoi Garden Local 29% 41.57 39.63
Hanoi Garden Interstate 31% 44.43 42.36
Hanoi Garden Online 40% 57.33 54.66
Hanoi Auto Local 35% 75.25 71.74
Hanoi Auto Interstate 38% 81.70 77.89
Hanoi Auto Online 27% 58.05 55.34
Da Nang Home Local 45% 84.70 73.45
Da Nang Home Interstate 25% 47.05 40.80
Da Nang Home Online 30% 56.46 48.97
Da Nang Garden Local 22% 37.64 32.64
Da Nang Garden Interstate 28% 47.91 41.55
Da Nang Garden Online 50% 85.55 74.19
Da Nang Auto Local 40% 84.41 73.20
Da Nang Auto Interstate 27% 56.98 49.41
Da Nang Auto Online 33% 69.64 60.39
 Sep Oct Nov Dec Jan Feb Mar Apr
739 758 789 723 870 795 897 917
719 777 809 843 881 906 930 885
329 335 306 433 415 403 384 391
299 342 353 421 419 407 396 380
739 758 789 823 870 895 897 917
834 740 658 795 881 906 865 951
526 537 554 517 599 553 614 626
579 526 480 531 603 607 597 644
404 412 425 397 460 428 472 480
395 420 434 449 465 476 486 466
141 144 132 186 178 173 165 168
134 154 159 190 188 183 178 171
188 192 198 205 214 219 219 223
258 235 214 249 270 276 266 288
158 161 166 155 180 166 184 188
162 147 135 149 169 170 167 180
535 546 564 526 610 567 625 637
524 557 575 595 616 630 644 618
187 191 175 247 236 230 219 223
164 188 194 232 230 224 218 209
751 767 791 818 856 876 878 894
775 705 643 746 811 829 799 863
368 376 388 362 420 387 430 438
417 379 346 382 434 437 430 464

332.66 341.25 355.18 325.20 391.60 357.74 403.77 412.79

184.81 189.58 197.32 180.67 217.55 198.75 224.31 229.33

221.77 227.50 236.78 216.80 261.07 238.49 269.18 275.19

82.18 83.85 76.56 108.23 103.64 100.81 96.01 97.76

115.06 117.40 107.19 151.53 145.10 141.14 134.41 136.87

131.49 134.17 122.50 173.17 165.83 161.30 153.62 156.42

369.62 379.17 394.64 411.34 435.11 447.49 448.63 458.65

147.85 151.67 157.86 164.53 174.04 179.00 179.45 183.46

221.77 227.50 236.78 246.80 261.07 268.49 269.18 275.19

173.57 177.10 182.82 170.51 197.78 182.55 202.77 206.48

157.79 161.00 166.20 155.01 179.80 165.96 184.34 187.71

194.61 198.57 204.98 191.18 221.75 204.68 227.35 231.51

133.06 136.50 142.07 130.08 156.64 143.10 161.51 165.11

109.78 112.61 117.21 107.32 129.23 118.05 133.24 136.22
89.82 92.14 95.90 87.80 105.73 96.59 109.02 111.45
77.62 79.62 82.87 75.88 91.37 83.47 94.21 96.32
64.68 66.35 69.06 63.23 76.14 69.56 78.51 80.26
42.51 43.60 45.38 41.55 50.04 45.71 51.59 52.75
73.19 75.07 78.14 71.54 86.15 78.70 88.83 90.81
73.19 75.07 78.14 71.54 86.15 78.70 88.83 90.81
75.40 77.35 80.51 73.71 88.76 81.09 91.52 93.57
24.66 25.16 22.97 32.47 31.09 30.24 28.80 29.33
24.66 25.16 22.97 32.47 31.09 30.24 28.80 29.33
32.87 33.54 30.62 43.29 41.46 40.32 38.40 39.11
46.02 46.96 42.87 60.61 58.04 56.45 53.77 54.75
46.02 46.96 42.87 60.61 58.04 56.45 53.77 54.75
23.01 23.48 21.44 30.31 29.02 28.23 26.88 27.37
26.30 26.83 24.50 34.63 33.17 32.26 30.72 31.28
26.30 26.83 24.50 34.63 33.17 32.26 30.72 31.28
78.90 80.50 73.50 103.90 99.50 96.78 92.17 93.85
184.81 189.58 197.32 205.67 217.55 223.75 224.31 229.33
88.71 91.00 94.71 98.72 104.43 107.40 107.67 110.08
96.10 98.58 102.61 106.95 113.13 116.35 116.64 119.25
42.88 43.98 45.78 47.71 50.47 51.91 52.04 53.20
45.83 47.02 48.94 51.01 53.95 55.49 55.63 56.87
59.14 60.67 63.14 65.81 69.62 71.60 71.78 73.38
77.62 79.62 82.87 86.38 91.37 93.97 94.21 96.32
84.27 86.45 89.98 93.78 99.20 102.03 102.29 104.57
59.88 61.42 63.93 66.64 70.49 72.49 72.68 74.30
78.11 79.69 82.27 76.73 89.00 82.15 91.25 92.92
43.39 44.27 45.70 42.63 49.44 45.64 50.69 51.62
52.07 53.13 54.85 51.15 59.33 54.77 60.83 61.94
34.71 35.42 36.56 34.10 39.56 36.51 40.55 41.30
44.18 45.08 46.54 43.40 50.34 46.47 51.62 52.56
78.90 80.50 83.10 77.50 89.90 82.98 92.17 93.85
77.84 79.43 81.99 76.47 88.70 81.87 90.94 92.60
52.55 53.61 55.34 51.62 59.87 55.26 61.39 62.51
64.22 65.53 67.64 63.09 73.18 67.54 75.03 76.40
1,021
 May Jun Total
941 949 9,780
808 995 9,834
399 402 4,428
388 418 4,452
941 949 9,980
975 905 9,911
639 644 6,874
658 619 6,833
491 494 5,237
433 514 5,260
172 173 1,904
174 188 2,004
228 230 2,476
294 276 3,078
192 193 2,062
184 173 1,913
650 655 6,942
574 681 6,973
228 229 2,524
213 230 2,449
913 919 9,904
881 829 9,233
447 450 4,811
474 446 4,920

423.49 427.15 4,400.78

-
-
235.27 237.31 2,444.88
-
-
282.33 284.77 2,933.85
-
-
99.85 100.56 1,106.96
-
-
139.78 140.78 1,549.74
-
-
159.75 160.89 1,771.13
-
-
470.55 474.61 4,989.76
-
-
188.22 189.85 1,995.90
-
-
282.33 284.77 2,993.85
-
-
210.88 212.38 2,268.26
-
-
191.70 193.07 2,062.06
-
-
236.44 238.12 2,543.21

169.40 170.86 1,760.31

139.75 140.96 1,452.26
114.34 115.33 1,188.21
98.82 99.67 1,026.85
82.35 83.06 855.71
54.11 54.58 562.32
93.17 93.97 968.17
93.17 93.97 968.17
95.99 96.82 997.51
29.95 30.17 332.09
29.95 30.17 332.09
39.94 40.22 442.78
55.91 56.31 619.90
55.91 56.31 619.90
27.96 28.16 309.95
31.95 32.18 354.23
31.95 32.18 354.23
95.85 96.54 1,062.68
235.27 237.31 2,494.88
112.93 113.91 1,197.54
122.34 123.40 1,297.34
54.58 55.06 578.81
58.35 58.85 618.73
75.29 75.94 798.36
98.82 99.67 1,047.85
107.29 108.21 1,137.66
76.23 76.89 808.34
94.89 95.57 1,020.72
52.72 53.09 567.07
63.26 63.71 680.48
42.18 42.48 453.65
53.68 54.06 577.38
95.85 96.54 1,031.03
94.57 95.25 1,017.28
63.84 64.29 686.67
78.02 78.58 839.26
Year Province Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13
CY Can Tho 7.8 9.8 7.5 10.3 9.3 10.0 8.5 10.3
CY HCM 7.7 8.9 6.6 9.0 8.9 9.1 7.6 8.9
CY Hanoi 5.9 6.5 6.9 6.5 7.0 5.9 7.8 5.8
CY Da Nang 8.3 9.3 8.4 8.8 9.7 9.9 9.4 10.0
PY Can Tho 6.6 8.3 6.3 8.5 7.3 7.3 6.3 7.5
PY HCM 7.7 7.4 6.5 7.7 7.7 7.8 6.2 8.8
PY Hanoi 4.6 5.0 5.5 5.6 5.9 5.1 6.0 4.3
PY Da Nang 7.2 8.9 8.4 7.8 10.3 9.3 9.1 9.3
Mar-13 Apr-13 May-13 Jun-13
8.7 7.9 8.4 8.8
6.7 6.5 8.3 8.6
7.8 5.8 6.9 6.8
7.1 10.5 10.6 7.0
6.6 5.9 6.7 7.6
5.6 5.7 6.8 7.5
6.2 4.8 6.0 5.6
6.2 9.1 8.6 6.0
Year Province 2013 2014 2015 2016
Poor HCM 50% 60% 60% 60%
Fair HCM 10% 15% 15% 15%
Good HCM 20% 15% 15% 15%
Excellent HCM 20% 10% 10% 10%
Value HCM 70% 86% 95% 85%
Target HCM 90% 90% 90% 90%
Poor Hanoi 50% 60% 60% 60%
Fair Hanoi 10% 15% 15% 15%
Good Hanoi 20% 15% 15% 15%
Excellent Hanoi 20% 10% 10% 10%
Value Hanoi 88% 92% 95% 93%
Target Hanoi 91% 91% 91% 91%
Poor Can Tho 50% 60% 60% 60%
Fair Can Tho 10% 15% 15% 15%
Good Can Tho 20% 15% 15% 15%
Excellent Can Tho 20% 10% 10% 10%
Value Can Tho 77% 82% 80% 88%
Target Can Tho 80% 80% 84% 84%
Poor Da Nang 50% 60% 60% 60%
Fair Da Nang 10% 15% 15% 15%
Good Da Nang 20% 15% 15% 15%
Excellent Da Nang 20% 10% 10% 10%
Value Da Nang 72% 75% 77% 80%
Target Da Nang 95% 95% 95% 95%

State State State State % Split

HCM Internal National 744 35%
HCM External National 808 38%
HCM Other National 574 27%
Hanoi Internal National 2,156 45%
Hanoi External National 1,198 25%
Hanoi Other National 1,437 30%
Can Tho Internal National 1,033 22%
Can Tho External National 1,314 28%
Can Tho Other National 2,347 50%
Da Nang Internal National 1,320 40%
Da Nang External National 891 27%
Da Nang Other National 1,089 33%

HCM Internal International 760 33%

HCM External International 760 33%
HCM Other International 783 34%
Hanoi Internal International 1,557 30%
Hanoi External International 1,557 30%
Hanoi Other International 2,076 40%
Can Tho Internal International 2,034 40%
Can Tho External International 2,034 40%
Can Tho Other International 1,017 20%
Da Nang Internal International 715 20%
Da Nang External International 715 20%
Da Nang Other International 2,145 60%