Market Potential

EdTech Market (in Billions USD) Growth Markets of secondary/Post secondary education by Region between 2020-2050 (in Millions
USD)
700
600
594 539
600
500
516
500
R= 450 400
CAG 391
400 15% 340 300 266
296 184
300 257 200 164 161
223 125 121
194 97 81
169 100 73 56
200
10
0
100 Africa India SEA LATAM North America -8China Europe
-100 -57
0
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Secondary Post Secondary

Hardest subjects for students Potential Skill Gaps in Corporates

colleges expect to College students say college students want
launch one or more that EdTech solutions mobile access to course
Others 15% 70% online undergraduate 80% helped them improve 74% materials
Product/Service Design 18% programs in the next their grades
Media/Films/ three years
28%
TV studies

Sociology 32%
Sales & Marketing 22% K-12 educators say college students feel The average worker
Physics 36% their tech skills that EdTech solutions forgets the material
87% improved during the 89% should adapt to their 65% they’ve covered after
Geography 37% pandemic learning style just 7 days
HR & Talent Management 23%
Arts & Design 44%

Chemistry 52% Challenge-based training professionals

Executive Management 25% EdTech usage in plan to invest in
gamification can
History 55% 99% schools has increased
since 2020
35% increase student 41% learning management
outcomes systems (LMS) over
Pshycology 57% the next year
IT/Mobile/
26%
Web Design Mgmt
Biology 63%
employees say they’re students have used
English 89% more likely to stay with colleges are providing
an online
Data Analytics 43% 76% employers who offer 25% assignment helper at
71% additional tuition going
Maths 92% upskilling opportunities beyond
least once.
0% 20% 40% 60% 80% 100% 0% 10% 20% 30% 40% 50%
SWOT analysis
Strengths
 People with lower income have the highest mobile penetration
 A survey states that 33% of high school students have school issued mobile
devices.
 Mobile devices growth factor for gamification, e learning and virtual
classroom
 Independent, flexible self-directed learning and assignment helps for students
 Assistance across a diverse range of subjects and academic levels, attracting a
larger user base.
 Experienced professionals and subject matter experts, ensuring the quality and
accuracy of the provided assistance.
 Round-the-clock availability of services
 Open to feedback, discussion & continuously engaged in improvement.
 Geographical Independence and match with Gen Z courses
Opportunity
 Attract students from around the world, capitalizing on the increasing trend of
international education and online learning.
 Collaborating with educational institutions can lend credibility
 Diversifying into related services like exam preparation, tutoring, or academic
counseling can broaden the website's offerings.
 Incorporating interactive elements and gamified learning experiences can
enhance engagement and make learning more enjoyable.
 Analyzing user data can provide insights into learning patterns and
preferences, helping to optimize content and services.
 Easy access and faster results with better preparations
 Competitive edge for students as well as for faculty
 Opportunity to stay academically engaged for a retired faculty
 Reduced distribution cost leading to increased revenues.
Weaknesses
 Not prone to cyberattacks and malware and breach of student privacy
 Reliance on a limited pool of experts
 Misuse the provided assistance by submitting plagiarized content.
 Maintaining consistent quality across various experts can be challenging and
might lead to variations in the effectiveness of assistance.
 The absence of face-to-face communication might hinder clarification of
complex concepts or immediate response to queries.
 Costs for regular use might accumulate and become a financial burden for
students.
 Limited access to professors and other students
 Lack of compatibility between the learning design and the Psychological
components of the learning process
 The EdTech industry is still in its early stages, and there is a lack of regulation.
Threats
 The EdTech industry is facing competition from traditional educational
institutions.
 Students are flocking more and more to LLM based tools to learn
 risk of job losses in the education sector due to automation.
 Vulnerable to Cyberattacks
 Maintaining a high standard of expertise and assistance across different
subjects
 Storing and handling student data raises privacy and security risks
 Insufficient internet access in most places
 Trust between the assignment helper and students and credibility of work