Sample Travel Site Dashboard

Choose Month 10/10

KPI Room Night GOR A&P Spent A&P % We need 8 RN per day to hit Target
120 $31,200 $5,350 17% Sales 40% Up from previous month Let's Celebrate !!!

Performance A&P Analysis Room Nights VS A&P% of GOR

ACT ABP LY YTD VAR Bad Good Perfect
RN 120 272 26 428 -56% ─┼─────────── 1,000 70%
Google 3,000
900
1,000 60%
Sales Trend Yahoo 450 800
800
600 700 50%
400 FB 1,600
600
200 40%
0 Online Oths 300 500
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar 400 30%
Newspaper -
300 20%
Momentum 12.0 Room Nights Per Day Momentum for Past 3 Months Fair - 200
10%
08/10 09/10 10/10 100
5.0 Offline Oths -
2.0 2.9 4.0 4.0 0 0%
3.0 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
2.0
Destination Effectiveness 1.0 RN A&P%
-
A&P Cost RN Cost/R %
Aug Sep Oct
Sort By 1 2 3 4
Sort Order ▲
Cost / RN Trend Total A&P Spending By Media Cost Per Room Night Trend
MALAYSIA_FB 0 0 0 0%
Select : AUSTRALIA
SINGAPORE_FB 0 0 0 0% 180
80.00
Google 39,434
AUSTRALIA 32 0.72 45 17% 160
70.00
Yahoo 4,800 140
CHINA 32 0.72 45 17% 60.00
JAPAN 32 0.72 45 17% 120
50.00 FB 13,806
PHILLIPINES 32 1 45 17% 100
TAIWAN 32 1 45 17% 40.00 Online Oths 3,240
80
VIETNAM 32 1 45 17% 30.00
Newspaper 5,000 60
MACAU 553 12 45 17%
20.00 40
HONG KONG 642 14 45 17% Fair 15,000
10.00 20
MALAYSIA 642 14 45 17%
Offline Oths - 0
THAILAND 803 18 45 17% -
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
SINGAPORE 1070 24 45 17%
INDONESIA 1605 36 45 17%
Note:
The Cost/RN benchmark is 10
Site : Sample Travel Site Data Table
Month : 1. Daily A&P spend table including Google,
Avg Rate 260 2. Daily RN by Destination
3. Daily Traffics
Bad 50%
Ok 80% ─ ┼

Cost/RN Benchmark 10 If the Cost per room night is higher this number, the city is highlighted

AUSTRALIA
CHINA
HONG KONG
INDONESIA
JAPAN
MACAU
MALAYSIA
PHILLIPINES
SINGAPORE
TAIWAN
THAILAND
VIETNAM
A&P spend table including Google, Yahoo, FB, Ads, others BY Destination
RN by Destination

▐ ▐

mber, the city is highlighted