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Summary :

This study aims to try to remove the veil from the media discourse, which we
still look at with a confused look and accuse it of stylistic weakness and linguistic
hybridization, although it is a rich and varied persuasive discourse aimed at
informing, persuading and having fun. These are the most important jobs that the old
rhetoric worked on and the new rhetoric is working on today. The language of the
media discourse has become recognized from the various rhetoric so that its
discourse does not remain stereotyped and lacks rhetorical diversity that takes the
heart of the recipient and exerts pressure on him in order to influence and persuade,
because the rhetoric of persuasion is to seek the approval of the public and push it
to act and achieve in a way that carries a pilgrim effort. Intentionally with offensive
force to attract the recipient in a soft way to deliver the speech with direct dialogue
and an accurate picture. So that the listener can understand the message to be
presented.

Keywords: rhetoric, persuasion, media discourse, pilgrims, soft domination